Sasirin Sripunyasas-trin (Peach)

• Strategize all brand related activities across all level with strong focus on retail and client experiences
• Strategic planning and managing P&L for Singapore and Malaysia to align with global directions
• Lead in planning 2025 budget and brand plan
• Evaluate and implement opportunities to recruit new clients through collaboration with partners and through CRM activations
• Enhanced regional performance by implementing new strategies and streamlining processes.
• Retail Activations – lead in planning of brand and retail driven activations and work closely with CRM & Commercial team to leverage clients’ experience across all segment
• Lead in media planning for 2024 – ensured that the global communication guidelines are well implemented while resonated with local target audiences
• Developed strong relationships with key stakeholders to drive business success.
• Managing and coaching direct report (Brand Executive)
• Monitored competitor activity within the region to stay ahead of industry trends.

• Training and coaching sales team to upgrade their clienteling mindsets and skills
• Driving and monitoring qualitative clienteling actions both in-boutique and offsite events
• Developing and planning strategies to leverage clients’ experience in boutique and offsite events
• Developing and implementing in-boutique programs to support retail performances
• Planning client development initiatives to ensure clients’ satisfaction
• Supporting sales team in greeting, serving, and giving advice to the clients on shop floor
• Monitoring marketing tools such as relational gifts and brand publications
• Work closely with central team to initiate and organize in-store and offsite events
• Ensure highest standards of boutique decoration, VM, operation, as well as staff’s grooming

Work as a Marketing Executive from July 2019 - December 2021.

Received promotion to Assistant Brand Manager in January 2022

• Managing and planning marketing budget for Thailand
• Responsible for Thailand brand plan since 2020-2022
• Retail Activations – lead in planning and execution of retail driven activations to strengthen relationship with clients as well as leverage clients’ experiences
• Advertising and Communication;

- Work closely with Brand Manager and regional team planning PR&Media activities to build brand awareness and leverage brand exposure within Thai market

- Media planning, implementing, performance analyzing to align with Global PR&Media strategy

- Implementing LINE Official Account for Thailand including strategic planning and performance reviewing

- Lead in planning, implementing and managing all PR activities and PR values

- Leverage on relationship built with media to obtain consistent qualitative brand exposure

• Managing and developing direct report (Brand Coordinator)

• Introducing and building strong brand image to media and public
• Maintain contact point in liaising with public, media and related organizations
• Cultivating the brand’s relationship with media and KOLs
• Inviting media and KOL to experience brand’s services
• Initiate and organize press events, as well as PR activities
• Distributing PR materials, invitations and other mailings to targeted media
• Organizing press interview request, both Thai and International media
• Managing PR budget and monitoring monthly expenses
• Planning annual media and marketing plan with Marketing Manager
• Planning annual and monthly PR calendar
• Planning social media plan to create brand awareness and recruit new customers with Marketing Communication Manager
• Creating content for official social media channel
• Writing press release for new products and events

• Responsible for all PR related for Tom Ford, Kenzo, Moschino, Vivienne Westwood, REDValentino
• Managing enquiries from clients, media and related organization
• Build, maintain and strengthen strong relationship with media
• Introducing and building strong brand image to media and public
• Distributing PR materials, invitations and other mailings to targeted media
• Distributing exclusive stories to targeted titles to increase brand awareness and gain more press coverage
• Organizing product loan request from press, stylist and celebrities
• Organizing press samples from Headquarters for editorial photoshoot
• Organizing international fashion show tickets for Thai press and VIP customers (London, Milan and Paris Fashion Week)
• Monitoring press coverage and submit monthly PR report to Brands' headquarters
• Planning annual media and marketing plan with the Marketing partner
• Planning social media plan to create brand awareness and recruit new customers
• Preparing PR materials for Advertorial
• Managing brands’ PR budget and monthly expenses
• Initiate and organize all seasonal retail and press events, as well as PR activities
• Supporting team members for marketing & PR activities for other brands within the same department
• Translate press release into Thai
• Writing post release, event news and gossip news

• Responsible for marketing and PR related for Maje, Sandro, The Kooples
• Build, maintain and strengthen strong relationship with media
• Distributing press kits, look book, invitations and other mailings to targeted media
• Planning annual marketing plan and media plan
• Managing brands’ budget and keep track of monthly expenses
• Monitoring press coverage
• Supporting team members for marketing & PR activities for other brands within the same department
• Translate press release into Thai
• Writing post release and event news

• Responsible for all PR related for 4 in-house brands; Sretsis, Matina Amanita, Sincerely Yours and Little Sister
• Build and maintain relationship with media
• Liaising all media inquiries
• Distributing press kits, look book, invitations and other mailings to targeted media
• Organizing exclusive interviews and exclusive press visit at flagship store
• Preparing product sample loan for editorial photoshoot and celebrities
• Monitoring press coverage, collecting and organizing in corporate format
• Managing and updating information and engaging with clients on social media channels
• Preparing and supervising the production of publicity brochures, handouts and direct mail leaflets
• Initiate and organize retail and press events
• Assist PR Manager for all PR related including corporate matters
• Supporting marketing team members
• Writing press release for transitional collection in Thai

• Managing enquiries from clients and media
• Distributing press kits, invitations and other mailings to media
• Translating English press release into Thai
• Preparing product sample loan for media loan
• Monitoring press coverage, collecting and organizing in corporate format
• Managing and updating information and engaging with clients via social media channels
• Assisting PR Manager for all PR related and corporate activities