Head of Marketing
Maison Du Roc | Fine Fragrance House
New York
02.2024 - 11.2024
- Directed digital marketing campaigns across multiple channels including email, social media and website optimization.
- Launched and managed targeted email marketing campaigns.
- Conducted market research and analysis to identify potential markets, consumer trends, and competitive landscape.
- Managed relationships with external vendors including advertising agencies, media outlets and design firms.
- Collaborated with creative and business teams to ensure brand vision aligned with long-term growth strategy