Sara Jane Ong

AS PROJECT MANAGER:

• Led cross-functional teams in the development of various digital (martech, software & UIUX) and strategic business projects for the business, resulting in an timely and on-budget launch
• Set and aligned priorities and goals for strategic project and global digital initiatives globally
• Managed relationships with stakeholders, functions and vendors, acting as advisor and consultant to the senior executives
• Planned and executed end-to-end projects with key tasks and milestones, including user stories, use cases, feature requirements and risk management
• Identified and resolved project issues to minimise their impact on project progress
• Tracked and documented requirements through the entire project lifecycle, tracking them against KPIs

AS PRODUCT MANAGER:

• Set the product vision, features and functions through understanding user requirements
• Created a product and project vision roadmap to determine the feature, functions, growth and use of the product, including design, deliverables, launch and more
• Provided support and training to end users of product through the product life cycle while establishing governance and SOP
• Conduct vendor meetings to produce and review proposals for solutioning of services to product delivery
• Analysed website data such as traffic, interactions, conversions and goals to find areas of improvement.

• Evaluated the success of various marketing and digital initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
• Managed cross-functional teams to launch four products (website, mobile app, e-commerce platform, loyalty program)
• Negotiated favorable contracts with vendors, reducing marketing expenses without sacrificing quality or impact.
• Increased brand awareness by implementing strategic digital marketing campaigns over various channels (social media, paid media, PR, retail, CRM and more)
• Managed the e-commerce vertical to define and improve user’s shopping flow, resulting in an increase of online sales by 20%

• Developed and implemented a comprehensive digital marketing strategy to drive awareness and engagement for Shake Shack's launch in Singapore, including SEO, social media, influencer marketing
• Analysed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
• Negotiated favourable terms with vendors for in-store marketing campaigns and events, resulting in cost savings of 20%
• Managed online community and KOLs to raise brand awareness and store traffic through 3 store openings
• Spearheaded partnerships with external vendors for brand collaborations

• Managed digital project timelines and deliverables to ensure efficient and smooth campaign execution timelines and deliverables for their social campaigns and launches
• Organised processes and sessions to review results and main learnings after each campaign, including monitoring online trends and innovations to optimise online strategy
• Tracked and deliver KPIs, timelines and budget targets

• Conceptualised and develop marketing campaigns, including collaterals, creative assets, editorial and content for various events and experiences for the youth
• Aided in media monitoring and event coverage for both internal and external events
• Aided in managing large-scale events held at *SCAPE, including concerts, music festivals, government events, sports and lifestyle festivals and more
• Tracked and managed event schedules and budgets to ensure successful event completions