Vibe Coding
SANTHOSH VEMISETTY
PRODUCT LEADER
Singapore
“Building the right product is just as important as building the product right.”
Santhosh
Work Preference
Work Type
Full TimeLocation Preference
On-SiteHybridRemoteImportant To Me
Career advancementStock Options / Equity / Profit SharingPersonal development programsCompany CultureSummary
AI and Digital Product Leader with 14+ years of experience building and scaling consumer platforms across media, SaaS, retail, and commerce in APAC.
Currently leading product strategy across SPH Media's digital portfolio serving 20M+ monthly active users, spanning The Straits Times, Business Times, Berita Harian, Tamil Murasu, and STOMP. Proven track record of driving AI transformation, audience growth, monetisation, and experimentation at scale while building high-performing product organisations.
Passionate about translating emerging AI technologies into measurable customer value, operational efficiency, and sustainable business growth through responsible AI adoption.
Overview
4
4
Languages
6
6
years of post-secondary education
14
14
years of professional experience
4
4
Certificates
Work History
Senior/Principal Product Manager
SPH Media
02.2023 - Current
- Leading vernacular portfolio products - Malay and Tamil News Media
- Launched Singapore’s first Tamil hyperlocal news app, reaching 30K+ installs & 300+ 5-star reviews within 4 months of launch.
- Improved digital KPIs by 6% and boosted engagement time by 22% via Gen AI summaries, AI TTS, Quiz, and personalized feed.
- Led cross-functional alignment across editorial, marketing, tech to increase digital revenue by 100% in 2024.
- Currently launching a Gen Z–focused AI Quick News/Shorts app to drive news adoption
CPTO
the EleFant
11.2022 - 01.2023
- Set product strategy & tech foundation for a platform reaching $100K MRR.
- Built core infra (cloud, payments, supply chain) enabling scale-up.
- Ongoing advisor for product & growth strategy.
Senior Product Manager, APAC
Flash Coffee
01.2022 - 11.2022
- Launched in-app delivery in 6 markets, driving 40% YoY online revenue growth.
- Led a team of 4 PMs across consumer, FOH & BOH systems; improved ops efficiency.
- Integrated product analytics and marketing automation tools, enabling data-driven product iteration reducing alpha release cycle by 30%.
- Designed a Full stack (FOH, BOH, and Consumer apps) overhaul project to save $200K/year in COGS via improved inventory and waste tracking.
Senior Product Manager & AGM
Mountain Trail Foods Pvt Ltd
07.2019 - 12.2021
- Built and monetized an F&B SaaS platform, onboarding 5 clients and 800+ outlets in under a year, generating new recurring revenue streams.
- Launched a central Store HUB reducing the new store launch time by 50%
- Implemented Cloud Menu, leading to a reduction in daily order cancellations % by 250 bps and improvement in Restaurant Health Index (RHI)
- Integrated AI-powered delivery allocation, increasing delivery success rate by 12%
Product Manager
Ace Turtle
09.2017 - 06.2019
- Developed a configurable Catalog Management System, cutting cataloguing lead time by over 65%.
- Drove growth from USD 8 million to USD 100 million GMV in under 1.5 years through strategic product development.
- Managed a multifaceted product portfolio, overseeing Fulfillment, Front End, and Cross-Border platforms.
- Developed AI/ML algorithms to predict catalog attributes, reducing lead time from 3 days to 3 minutes.
Senior Business Analyst
Madura Fashion & Retail
11.2015 - 08.2017
Omni-Channel Retail Product - Launched India’s first Click & Collect and Ship-from-Store model, driving 2.5% incremental annual revenue via omni-channel sales
Senior Business Analyst MP
Target Corporation India
05.2012 - 10.2015
Developed a forecasting tool using regression models on SAS predictive analytics and ensured optimum inventory at 1800 Stores, driving SKU in stock for 56 Retail departments
Education
MBA - Marketing
01.2010 - 01.2012
B.Tech. - Electronics and Communication Engineering
01.2006 - 01.2010
Skills
AI Product Development
Product Strategy
Leadership and Team Management
Product roadmaps
Product metrics
Go-to-market strategy
Market research
Analytics and Data
MarTech Expertise
Product development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
CPM - Certified Product Manager
Accomplishments
INMA Awardee 2025
Core Competencies
- Product Strategy & Roadmap Ownership – Shaped multi-year product visions delivering measurable engagement, retention, and revenue growth.
- AI Products – Implemented LLM-powered solutions in real-world media use cases (summarization, translation, personalization, and AI voice).
- User & Revenue Growth – Drove audience expansion, increased time-on-site, and optimized conversion funnels for subscription models.
- Go-to-Market (GTM) Leadership – Planned and executed high-impact launches for web and mobile features, ensuring adoption and ROI.
- Data-Driven Decision Making – Leveraged analytics tools (Mixpanel, Amplitude, GA4) for prioritization, A/B testing, and performance tracking.
- MarTech – Managed engagement and lifecycle campaigns using Braze, WebEngage, etc. to boost retention and monetization.
- Agile & Shape Up Methodologies – Experienced in balancing delivery speed with strategic prioritization in high-velocity environments.
- Vendor & Partner Management – Evaluated, onboarded, and managed external solution providers to accelerate delivery and innovation.
Interests
Cricket
Languages
English
Advanced (C1)
Telugu
Advanced (C1)
Hindi
Intermediate (B1)
Tamil
Elementary (A2)
Software
Python
Timeline
AI Leadership Track - Gen AI and Agentic AI
12-2025
Responsible AI
05-2024
AI Product Leadership
07-2023
Senior/Principal Product Manager - SPH Media
02.2023 - Current
CPTO - the EleFant
11.2022 - 01.2023
Senior Product Manager, APAC - Flash Coffee
01.2022 - 11.2022
Senior Product Manager & AGM - Mountain Trail Foods Pvt Ltd
07.2019 - 12.2021
Product Manager - Ace Turtle
09.2017 - 06.2019
Senior Business Analyst - Madura Fashion & Retail
11.2015 - 08.2017
CPM - Certified Product Manager
07-2015
Senior Business Analyst MP - Target Corporation India
05.2012 - 10.2015
Alliance University - MBA, Marketing
01.2010 - 01.2012
Kamala Institute of Technology And Science - B.Tech., Electronics and Communication Engineering
01.2006 - 01.2010