SANTHOSH VEMISETTY

• Spearheaded the development and launch of Tamil Murasu, the first Tamil news & lifestyle app in Singapore, achieving over 25,000 installs and garnering 150+ 5-star reviews. Awarded as a Best Regional New Product 2025 by INMA.
• Fostered key stakeholder relationships to enhance cross-departmental collaboration, ensuring seamless product development.
• Directed a team of 10, surpassing digital engagement KPIs by 6% for the 2023-24 fiscal year.
• Introduced Gen AI features, boosting user engagement time by 22%.
• Currently, leading the development of a next-gen AI Quick News app aimed at engaging younger audiences while maintaining relevance for older readers.

• Functioned as the founding product and tech leader, achieving USD 100k MRR sales in 2023 through pioneering website and consumer app development, scaling 0 to1 in 3 months.
• Architected the tech stack, established cloud infrastructure, integrated payment and marketing tools, and developed in-house supply chain tools.

• Launched app based hyperlocal delivery across 250 stores in APAC, boosting online app revenue by 40% YoY.
• Led a team of 4 PMs, delivering digital innovations (QR ordering, POS, BOH systems) that enhanced in-store efficiency by 20%.
• Integrated product analytics and marketing automation tools, enabling data-driven product iteration reducing alpha release cycle by 30%.
• Designed a Full stack (FOH, BOH, and Consumer apps) overhaul project to save $200K/year in COGS via improved inventory and waste tracking.

• Built and monetized an F&B SaaS platform, onboarding 5 clients and 800+ outlets in under a year, generating new recurring revenue streams.
• Launched a central Store HUB reducing the new store launch time by 50%
• Implemented Cloud Menu, leading to a reduction in daily order cancellations % by 250 bps and improvement in Restaurant Health Index (RHI)
• Integrated AI-powered delivery allocation, increasing delivery success rate by 12%

• Developed a configurable Catalog Management System, cutting cataloguing lead time by over 65%.
• Drove growth from USD 8 million to USD 100 million GMV in under 1.5 years through strategic product development.
• Managed a multifaceted product portfolio, overseeing Fulfillment, Front End, and Cross-Border platforms.
• Developed AI/ML algorithms to predict catalog attributes, reducing lead time from 3 days to 3 minutes.

Omni-Channel Retail Product - Launched India’s first Click & Collect and Ship-from-Store model, driving 2.5% incremental annual revenue via omni-channel sales

Developed a forecasting tool using regression models on SAS predictive analytics and ensured optimum inventory at 1800 Stores, driving SKU in stock for 56 Retail departments