SANTHOSH VEMISETTY
LEAD PRODUCT MANAGER
Singapore
Summary
Experienced professional with 10+ years in product development, poised to lead AI product initiatives and drive growth. Proven track record in managing the complete product lifecycle and consistently delivering impactful solutions in a collaborative setting. Dedicated to cultivating team synergy and adapting to market demands, with strengths in strategic planning and user-centric design.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Senior Product Manager
SPH Media
Singapore
02.2023 - Current
- Built and launched a news App from 0 to 1-the first-ever Tamil news & lifestyle App in Tamil Murasu app garnered 20,000+ installs within 120 days of the launch with 100+ 5 Star Reviews
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Managed a team of 10 to drive the digital reach and engagement KPIs ; beating the 2023-24 targets by 6%
- Launched Gen AI features - an AI generated news summary, word quiz, and personalization engine - leading to an increase in user engagement time by 22%
- Currently, building a next gen AI Quick News/Shorts app for 3 titles to reach and engage young audience, while being relevant to older readers
Fractional CPTO
the EleFant
11.2022 - 01.2023
- Founding Product and Tech leader, instrumental in launching a new website and consumer app in 3 months - driving USD 60k MRR sales in 2023
- Designed the tech stack, setup infra, integrated payment providers, developed in-house supply chain tool - for business to kickstart
- Led Product Strategy, execution, and GTM of both the products, acting as a advisor.
Senior Product Manager, APAC
Flash Coffee
01.2022 - 11.2022
- Launched In-App Delivery in 250 stores and 6 markets, improving online in-app revenue by 40% in 2022 (comp. 2021)
- Led a team of 4 PMs to drive digital initiatives like - QR-based ordering, in-house POS, BOH systems, and more.
- Integrated analytics and braze CRM via SDKs/APIs to track product metrics and run A/B tests - reducing the alpha release by 30%
- Laid off at the cusp of revamping the entire IT/product ecosystem - solving operational problems like consumption tracking, food wastage and live inventory at the store to get an accurate COGS, projected to save USD 200K/yr
Senior Product Manager & AGM
Mountain Trail Foods Pvt Ltd
07.2019 - 12.2021
- Built an F&B SaaS platform from 0 to 1 and monetised the in-house product platform onboarding 5 clients; and 800+ outlets in less than a year
- Managed an end-to-end F&B platform - FOH, BOH, and supply chain systems
- Launched a central control HUB to manage BOH processes - Menu items, Recipes, Prices, and Outlets- reducing the new store launch time by 50%
- Implemented Cloud Menu, leading to a reduction in daily order cancellations % by 250 bps and an improvement in Restaurant Health Index (RHI)
- Led integration of 3 hyperlocal delivery partners with an AI-based allocation engine that promotes rider selection based on cost, distance, and source of the order, improving the delivery success rate by 12%
Product Manager
Ace Turtle
09.2017 - 06.2019
- Built a SaaS product from 0 to 1, a configurable Catalog Management System that transforms product data into a channel-specific format to achieve a reduction of cataloguing lead time by over 65%
- Instrumental in driving the business through the product platform from USD 8 MM to 100 MM (GMV) in less than 1.5 years
- Managed a product portfolio, including a Fulfilment Platform ( Order, Inventory, and Catalog Management system), Front End Platform (Kiosks and Endless Aisles) and Cross Border Platform
- Developed a AI/ML algo to predict the catalog attributes of apparels - deployed in Catalog Manager to reduce the lead time
Senior Business Analyst
Madura Fashion & Retail
11.2015 - 08.2017
- Implemented Sterling OMS in the existing IT landscape - Integrated with four different Retail ERP/Ops systems for 15+ Fashion Brands
- Implemented India's first Click & Collect and Ship from store model for 7+ Brands, driving additional annual revenue of 2.5% through Omni channel Sales
Senior Business Analyst MP
Target Corporation India
05.2012 - 10.2015
- Developed a forecasting tool using regression models on SAS predictive analytics and ensured optimum inventory at 1800 Stores, driving SKU in stock for 56 Retail departments
Education
Master of Business -
01.2010 - 01.2012
B.Tech. - Electronics and Communication Engineering
01.2006 - 01.2010
Skills
Tool Expertise
- AI Expertise- AI Agents, Gen AI, AWS Sagemaker, No code tools
- Analytics - Mixpanel, Amplitude, Google Analytics 4, and more
- PM Tools - Jira, Notion, Miro, Figma, Zeda.io..
- Martech - WebEngage, MoEngage, Braze, Appsflyer, Branch.io
Timeline
Senior Product Manager - SPH Media
02.2023 - Current
Fractional CPTO - the EleFant
11.2022 - 01.2023
Senior Product Manager, APAC - Flash Coffee
01.2022 - 11.2022
Senior Product Manager & AGM - Mountain Trail Foods Pvt Ltd
07.2019 - 12.2021
Product Manager - Ace Turtle
09.2017 - 06.2019
Senior Business Analyst - Madura Fashion & Retail
11.2015 - 08.2017
Senior Business Analyst MP - Target Corporation India
05.2012 - 10.2015
Alliance University - Master of Business,
01.2010 - 01.2012
Kamala Institute of Technology and Science - B.Tech., Electronics and Communication Engineering
01.2006 - 01.2010
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