Santha Devi Lingam

I am an experienced Operations and Center Management professional with over 20 years of leadership success across the education, F&B, and retail sectors in Singapore. Currently serving as a Center Manager at Aureus Group, I oversee the end-to-end operations of a high-volume facility, leading a large team of 42 personnel, including 36 professional teachers and a management suite.

Throughout my career, I have established a reputation for driving operational excellence and hitting aggressive growth targets. I am a three-time ALP Award winner (2023, 2024, 2025), recognized for sustained leadership excellence and best-in-class sales performance. My expertise lies in optimizing complex workflows, managing multi-stakeholder relationships, and implementing data-driven strategies using CRM tools like Salesforce and Jira.

Having successfully managed outlets for major brands like The Coffee Bean & Tea Leaf, Long John Silver and Haagen-Dazs, I bring a versatile skill set that combines ground-level service recovery with corporate-level strategic planning. I am now seeking to leverage my background in large-scale leadership to transition into a corporate Operations Executive or Director-level role.

• IELTS (In Progress – Target Band 6.5)
• Singapore Citizen (No work pass required)
• Class 3A Driving Licence with access to own vehicle
• Available - 1-month notice

I am a seasoned leader with a proven ability to build and manage professional relationships across all levels. I currently lead a team of 42 personnel and have extensive experience in stakeholder management, conflict resolution, and fostering a high-performance team culture.

Strategic Operations & Sales Leader

Driving growth through data-driven leadership, operational efficiency, and high-performance team management.

Aureus Group | Operational Leadership
Current

• Rapid Revenue Growth: Consistently outperformed aggressive financial targets, successfully hitting a $286,263 revenue goal (September 2024 target) by November 2024, and achieving the subsequent $311,850 milestone by February 2025.
• Team Leadership: Direct leadership of a 42-member cross-functional team, focusing on student retention strategies and streamlined workflows.
• Performance Excellence: Recognized as a three-time ALP Award winner (2023–2025) for ranking as the top performer in sales and leadership.
• Systems Expertise: Utilize Salesforce and Jira to manage complex operational data and drive informed decision-making.

Senior Sales Leadership | Sales Director / Business Development
Mid-Career

• Strategic Partnerships: Acted as the primary liaison for major corporate accounts, including Singtel, managing large-scale B2B portfolios.
• Sales Strategy: Developed and executed growth plans that expanded market share and strengthened stakeholder relationships across diverse sectors.

F&B & Retail Management | The Coffee Bean & Tea Leaf / Haagen-Dazs
Early to Mid-Career

• Operational Turnarounds: Specialized in elevating underperforming outlets to ‘Top Grade’ status by implementing rigorous service standards and cost-control measures.
• Brand Excellence: Spent over a decade ensuring global brand consistency and operational efficiency in high-traffic retail environments.

• Active Lifestyle: I am an avid swimmer, which helps me maintain the discipline and stamina required for high-level operational leadership.
• Creative Outlet: Outside of work, I enjoy karaoke. It’s a hobby that reflects my outgoing personality and my comfort with public performance and engaging with people in any setting.