Sandy Koh
Summary
Dynamic sales leader with 17 years in hospitality, known for driving revenue growth through strategic market expansion and strong client relationships. Proven ability to lead high-performing teams, solve complex problems, and manage diverse stakeholders.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Assistant Director of Sales
Far East Hospitality
03.2020 - Current
- Conducted market research to identify potential leads, focusing on targeted outreach efforts.
- Developed comprehensive sales plans for achieving annual targets and driving business growth.
- Negotiated contracts with clients, ensuring mutually beneficial terms were agreed upon.
- Mentored junior sales staff members, providing guidance on best practices and professional development opportunities.
- Excel in high-pressure environments, making decisive, effective decisions under tight deadlines.
- Lead client engagement programs, including familiarization trips and immersive brand experiences.
- Strategically plan and execute visits to key international markets such as India, Hong Kong, China to deliver group presentations and strengthen relationships with key clients.
- Manage project budgets with precision, controlling costs from planning through delivery.
- Attended trade shows, conferences, and networking events to expand company visibility within the industry.
- Increased sales revenue by implementing effective marketing strategies and fostering strong client relationships.
- Monitored industry trends and competitor activity, adjusting strategies as needed to maintain a competitive edge.
Senior Sales Manager
Far East Hospitality
06.2015 - 02.2020
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Championed the adoption of new sales tools and technologies to modernize operations, improve efficiency, and enhance overall team performance.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Strategically plan and execute visits to key international markets to Philippines & Malaysia to deliver group presentations and strengthen relationships with key clients.
Senior Sales Manager
Concorde Hotel Singapore
06.2014 - 05.2015
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Attended industry events and conventions to expand sales opportunities.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Identify and capitalize on new business opportunities to grow market share in USA region.
- Drive business expansion through strategic weekly market visits.
Senior Sales Manager
Grand Park Orchard
06.2011 - 05.2014
- Lead client engagement programs, including familiarization trips and immersive brand experiences.
- Manage key accounts with a partnership-driven approach to ensure long-term business success.
- Identify and capitalize on new business opportunities to grow market share in Luxury sector, Chemical industry, Engineering companies.
- Negotiate high-value contracts, rate agreements, and incentives to maximize group and corporate bookings.
Sales Manager
Mandarin Orchard Singapore
06.2010 - 05.2011
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Negotiated contracts with clients, ensuring the best pricing and terms for company profitability.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Sales Manager
Furama RiverFront Hotel
09.2008 - 05.2010
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Expanded market share by identifying and penetrating untapped markets.
- Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
- Liaised with operation team to develop solutions and accomplish shared objectives.
Education
Bachelor in Business Management
Singapore Institute of Management, R.M.I.T
Singapore11-2007
Major in Marketing And Tourism
Temasek Polytechnic
Singapore07-2005
GCE “O” Level
Juying Secondary School
Singapore12-2001
Skills
- Positive attitude, resourceful nature and excellent problem-solving capabilities
- Fast learner with great time management
- Meticulous with strong attention to details
- Proactive mindset and able to work independently
- Multitasking and great adaptability
- A team player with strong interpersonal skills
- Proficient in Microsoft office application
- Proficient in CRM system
Certification
Effective Communication for Quality Service Delivery - Head & Shoulder Meridian
Aesthetic Therapy Foundation Course
M Signature Laser Scrubber Extraction Course (Advanced)
Maintain Professional Image
The 7 Habits of Highly Effective People Foundation
National ITE Cert in Services Beauty & Wellness
Additional Information
With 17 years of customer-facing experience in the hospitality industry, I’ve built a strong foundation in service, communication, and client care — all of which naturally align with the beauty industry. My passion for beauty has grown over the years, and I’ve decided to turn that passion into a profession. I’m eager to bring my client service expertise and commitment to excellence into this new chapter and continue learning and growing in this dynamic field.
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Assistant Director of Sales
Far East Hospitality
03.2020 - Current
Senior Sales Manager
Far East Hospitality
06.2015 - 02.2020
Senior Sales Manager
Concorde Hotel Singapore
06.2014 - 05.2015
Senior Sales Manager
Grand Park Orchard
06.2011 - 05.2014
Sales Manager
Mandarin Orchard Singapore
06.2010 - 05.2011
Sales Manager
Furama RiverFront Hotel
09.2008 - 05.2010
Bachelor in Business Management
Singapore Institute of Management, R.M.I.T
Major in Marketing And Tourism
Temasek Polytechnic
GCE “O” Level
Juying Secondary School
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