Sandra Ng

Marketing Planning

• Develop, plan and execute marketing strategy, conceptualization and go-to-market plans within the health care & personal care brand to support and achieve the sales target
• Collaborate closely with distributors, sales team and cross-functional teams to ensure a robust marketing strategy, product positioning, messaging, branding and activation are in place
• Increase awareness, recommendation, usage and purchase of brand portfolio through active engagement with business partner and market distributors
• Review and create business materials and premiums to add value to distributors and their customers
• Plan product marketing campaigns to drive adoption of new products and continue focus on key products
• Localize regional and globally planned programs to fit business strategies

Product Management

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Manages product launch and merchandising calendar
• Analyze monthly sale report and monitor the product performance, take care of the product margin while planning for promotion
• Manage the marketing budget of the year and to keep close tabs on marketing expense and budgeting
• Identifies market requirements for current and future products by conducting market research
• Conduct market trend analysis and competitor research time to time
• Responsible to the product life cycle

Digital Marketing

• Lead and plan for monthly communication of latest marketing assets updates and monthly promotion
• Plans and strategizes brand messaging and communication plans
• Creation of testimonial assets for new & key products, i.e
• Testimonial stories on social media, product testimony videos and testimonial sharing during marketing event
• Work closely with communication team to ensure seamless execution in brand vision and beliefs across all social media platforms

Team Management

• Help team members set clear career goals, work with them together to set attainable, measurable goals
• Obtain feedback from team members on their work progress on a regular basis to help and understand team member’s strengths and areas for improvement, gives them the opportunity to grow and develop
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Provide guidance and mentorship to your team members by offering advice and support as they navigate their careers

Event Planning

• Involves in planning and execution of products and business-related events in both physical and online format on quarterly basis
• Ad-hoc event planning and execution based on different occasion, e.g 11.11 flash sales, Christmas themed event & promotion

• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Coordinate with internal department to improve product quality and resources that help to scale support & operations workflow
• Define process to support front-line team for provisioning the company’s products and services
• Analyze existing product performance and fine-tune the strategies to accommodate latest market needs
• Plan and execute product promotion to boost up the sales
• Monitor competitors, develop and maintain competitive analysis and information
• Provide product training to respective stakeholders
• Provide clear market positioning and differentiation
• Construct GTM plan and responsible for product launch
• Conduct marketing activities including planning and execution
• Coordinated with design and media teams to develop high-quality creative assets.
• Create awareness of new product launch
• Conducted market research and analysis to identify consumer trends and preferences.
• Work closely with cross functional team to plan and coordinate the resource to deliver product roadmap

• Internship
• Demonstrated and strengthened sales and communications abilities
• Applied learned products’ knowledge to better reach sales target
• Good time management skills as coping with academic and work
• Plan and execute roadshow on a monthly basis
• Coordinated and worked well with team to ensure roadshow runs smoothly
• Design product and marketing brochures