Sandra Constance Yip
Singapore
Summary
- Dynamic marketing professional with extensive experience at TDCX, specializing in digital and offline advertising.
- Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.
- Versatile Marketing Specialist knowledgeable about both traditional and digital marketing strategies. Flexible team player highly effective at applying diverse skills to all areas of marketing.
- Innovative marketing specialist ready to apply skills and several years of experience to new position with long-term potential. Offering deep understanding of products, market conditions and customer preferences along with enthusiasm for working with top clients.
Overview
11
11
years of professional experience
Work History
Marketing Pro
Transomative Digital Customer Service Experience (TDCX)
10.2022 - Current
- Identified sales prospects through daily engagement with clients via telephone, chat, and email.
- Investigated consumer opinions in collaboration with marketing teams, pollsters and statisticians.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Enhanced client experiences by facilitating product adoption that aligned with business goals.
- Oversaw SMB client portfolio to drive revenue growth and maximize account potential.
- Supported clients pre- and post-sales with product-related inquiries and issues.
- Recognized trends in advertising solutions to proactively address client challenges.
- Shared insights on client usage patterns and revenue trends to inform strategic decisions.
Media Executive
Starlight Advertising Pte Ltd
06.2022 - 09.2022
- Managed bookings for press ads, TV commercials, and radio spots.
- Developed advertising schedules across digital, print, and out-of-home media.
- Issued media quotations and signed insertion orders.
- Monitored material deadlines to ensure timely campaign execution.
- Collaborated with cross-functional teams to align media schedules with product launches and ad campaigns.
- Prepared comprehensive post-campaign reports for clients following campaign completion.
- Assisted senior management in designing long-term plans aimed at achieving organizational objectives.
- Conducted market research studies to understand consumer preferences in order to target specific demographics more effectively.
- Developed program strategies and trends analyses for clients.
- Compiled scripts, program notes and other material related to productions.
- Monitored online conversations about the brand and identified potential issues or opportunities for improvement.
- Maintained relationships with key stakeholders including clients, vendors, media partners, for smooth running of operations.
- Collaborated with creative teams to ensure that all messaging adhered to brand standards.
- Supervised junior team members in developing strategic plans for upcoming campaigns.
- Prepared detailed reports on campaign performance metrics such as reach, impressions, click-through rates.
- Managed media campaigns and schedules from inception to completion.
- Coordinated with cross-functional teams such as sales, operations, and finance to ensure successful execution of projects.
- Pitched services to potential clients and contacted clients to discuss projects.
Media Executive
City Life Advertising Pte Ltd
06.2018 - 05.2019
- Managed bookings for press, magazine ads, TVC, and radio commercials.
- Developed advertising schedules across all media channels.
- Issued media and production invoices in a timely manner.
- Monitored material deadlines to ensure compliance and prevent delays.
- Collaborated with various departments to align media schedules with product launches and ad campaigns.
- Assisted senior management in designing long-term plans aimed at achieving organizational objectives.
- Conducted market research studies to understand consumer preferences in order to target specific demographics more effectively.
- Compiled scripts, program notes and other material related to productions.
- Monitored online conversations about the brand and identified potential issues or opportunities for improvement.
- Maintained relationships with key stakeholders including clients, vendors, media partners, for smooth running of operations.
- Identified areas where improvements can be made in existing processes relating to media planning and buying activities.
- Consulted with writers, producers or actors about script changes or workshop scripts.
- Collaborated with creative teams to ensure that all messaging adhered to brand standards.
- Supervised junior team members in developing strategic plans for upcoming campaigns.
- Stayed calm and polished at all times, even during moments of extreme stress or when dealing with difficult personalities, to accomplish professional goals.
- Prepared detailed reports on campaign performance metrics such as reach, impressions, click-through rates.
- Managed media campaigns and schedules from inception to completion.
- Coordinated with cross-functional teams such as sales, operations, and finance to ensure successful execution of projects.
- Collaborated with stakeholders to identify opportunities for growth within existing client accounts and presented ideas to clients.
- Pitched services to potential clients and contacted clients to discuss projects.
- Drove consistent, above-benchmark campaign results by producing viral video content and directly engaging with social media users.
Operations Manager
Bengkel Ah Kwan Sdn.Bhd
01.2015 - 05.2018
- Processed and reviewed client insurance claims, ensuring documentation completeness and accuracy.
- Calculated payment amounts while confirming coverage for each claim submitted.
- Entered customer information into computer systems for record-keeping and filing purposes.
- Managed customer claims, fostering relationships with insurers to enhance service quality.
- Delivered professional customer service, addressing inquiries and resolving issues effectively.
- Assisted in managing monthly payroll systems, ensuring timely and accurate processing.
- Facilitated employee recruitment processes to attract top talent.
- Evaluated employee performance monthly, providing constructive feedback for improvement.
Internship Trainee
Le Méridien Kota KInabalu
10.2014 - 12.2014
- Executed public relations activities, enhancing brand visibility and engagement.
- Planned events to promote corporate initiatives and strengthen community ties.
- Coordinated media releases and clippings to ensure accurate representation in press.
- Managed website content, optimizing user experience and information accessibility.
- Developed corporate and marketing collateral to support promotional efforts.
- Assisted in formulating marketing strategies aligned with company objectives.
- Created new campaigns, fostering alignment between marketing initiatives and business goals.
- Attended training sessions and meetings to learn new information and develop personal skills.
Education
Degree - Public Relations & Marketing Double Major
Curtin University
Sarawak, Malaysia01.2015
High School - Unified Examination Certificate for Independent School (UEC), SPM Certificate
Kian Kok Middle School
Sabah, Malaysia01.2011
Skills
- Digital and offline advertising
- Marketing communications
- Brand management
- Client relations
- Media buying
- Microsoft Word and Excel
- Presentation software proficiency
- Chinese word processing
- Communication skills
- Team collaboration
- Campaign management
- Social media marketing
- Advertising strategy
- Market trends
- Digital marketing
- Data entry and management
- Organized workflow
Accomplishments
- 2011, Participated in Malay Forum Contest, Best Chairman in Forum Contest
- 2015, Participated in Globcom Global Project 2015 (Public Relations), Winner of the Globcom Global Project
- Award for Highest Team Revenue in TDCX
Skills Summary
English, Malay, Chinese, Cantonese, Word, Excel, Powerpoint, Chinese Word Processing, Adobe Indesign, Photoshop, Adobe Illustrator
Languages
Chinese (Mandarin)
First Language
Chinese (Cantonese)
Proficient (C2)
C2
English
Proficient (C2)
C2
Malay
Proficient (C2)
C2
Indonesian
Elementary (A2)
A2
References
References available upon request.
Timeline
Marketing Pro
Transomative Digital Customer Service Experience (TDCX)
10.2022 - Current
Media Executive
Starlight Advertising Pte Ltd
06.2022 - 09.2022
Media Executive
City Life Advertising Pte Ltd
06.2018 - 05.2019
Operations Manager
Bengkel Ah Kwan Sdn.Bhd
01.2015 - 05.2018
Internship Trainee
Le Méridien Kota KInabalu
10.2014 - 12.2014
Degree - Public Relations & Marketing Double Major
Curtin University
High School - Unified Examination Certificate for Independent School (UEC), SPM Certificate
Kian Kok Middle School
Similar Profiles
Tengthao BoualangTengthao Boualang
Community Operations Specialist (Content Moderator for META) at TDCX - Transformative Digital Customer ExperienceCommunity Operations Specialist (Content Moderator for META) at TDCX - Transformative Digital Customer Experience
Faruk SulaimanFaruk Sulaiman
Digital Marketing Campaign Specialist at Transformative Digital Customer Experience (TDCX)Digital Marketing Campaign Specialist at Transformative Digital Customer Experience (TDCX)
Nedup DorjiNedup Dorji
Operations Integration Specialist at Transformative Digital Customer Experience (TDCX)Operations Integration Specialist at Transformative Digital Customer Experience (TDCX)
Razali Abdul RahimRazali Abdul Rahim
Customer Success Relationship Manager at Industrial Scientific Corporation Pte LtdCustomer Success Relationship Manager at Industrial Scientific Corporation Pte Ltd
Santhosh Mankidiyil ThankachanSanthosh Mankidiyil Thankachan
Lead Engineer (Manager) at Cyber Security Office // SynapxeLead Engineer (Manager) at Cyber Security Office // Synapxe