Sandeep Nair
Head Of Search
Summary
Dynamic digital marketing professional dedicated to making a positive impact in the industry through a strong background and proven aptitude. Committed to continuous learning and pursuing opportunities that foster cross-functional collaboration and personal growth. Recognized for exceptional organizational skills and the ability to manage multiple priorities while maintaining a positive attitude. Ready to embrace additional responsibilities to achieve team objectives. Seeking a full-time role that offers professional challenges and allows for the application of interpersonal skills, effective time management, and problem-solving expertise.
Overview
20
20
years of professional experience
12
12
Certifications
4
4
Languages
Work History
Head of Search
GroupM
01.2021 - Current
- Developed strategies for various teams within the group across all 3 agencies, as well as assisting with creating a digital roadmap for our clients
- Developing and enhancing skills for both agencies and partners.
- Working closely with all key stakeholders to elevate the agency business; part of this also included projects such as agency restructuring which ensured setting up of a more structured specialists’ team.
- Manage one of the largest teams within group and review the teams’ capabilities to create “Champions” on multiple suggests.
- Set up an internal community and share sessions and am able to leverage my contacts within the industry to join us for thought-leadership events.
- Involved in leading few other teams to mitigate the leadership role gap.
- Involved in key projects to drive further efficiency across the agencies/clients.
- Working with Analytics and Dashboarding team to build standard as well as bespoke solutions.
- Spearheaded group-wide agency transformation by applying leadership experience to restructure all agency teams, introducing agile methodologies and data-driven operational standards, resulting in improved efficiency and enhanced cross-functional collaboration via adoption of Wrike.
- Directed team management initiatives for agency transformation, supervising 60+ staff, optimizing workflows, and implementing Wrike to increase project delivery speed and achieve upskilling benchmarks for all team leads.
Head of Digital Operations
Mindshare
03.2012 - 12.2020
- Managing Paid Search + Social team & Digital Operations for Mindshare
- Managing projects that focus on driving Automation
- Developing digital best practice for the agency to be efficient and drive better results
- Focusing on continuous improvement plans for the agency, partners and team, leveraging best practice and pioneering new procedures and tactics
- Client Servicing & managing operations for local and regional activities
- Mapping the full consumer journey and building appropriate strategies
- Creating custom dashboards, performance monitoring, optimization & analytics
- Analysis and Optimisation recommendations based on the impact of each channel on performance
- Identifying appropriate opportunities and building specific strategies for regional campaigns
- Advance reporting using Data Mart, Tableau, etc. interface to grasp learning’s from other media activities
- Testing new products / features/ channels to create alternate performance streams
- Landing page optimization – Looking at the current consumer journey and recommending the clients areas to improve or grow existing business
- New initiatives to take agency business to the next level
- Co-ordinating with tech partners to align on business plan and elevate the agency relationship to drive better results
- Identify relevant opportunities and cross sell products to relevant clients
- Previous roles at Mindshare and primary focus:
- 2012 to 2013 Senior Executive – Activating campaigns and delivering KPI’s
- 2013 to 2015 Manager – Building strategies for the clients and delivering results
- 2015 to 2016 Senior Manager – Managing and working with cross-functional teams
- 2016 to 2017 Account Director – Working closely with integrated teams and across markets
- 2017 to 2019 Head of Digital Operations – Driving efficiency for agency and elevating digital knowledge
Search Manager
iProspect – Communicate2
09.2009 - 02.2012
- Maximizing Client Acquisition, Sales, Lead generation, Sign-ups, etc.
- Creative / Ad text development & optimization
- Campaign management on multiple platforms (Google, Yahoo and MSN)
- Using the tracking tools e.g. (DART & DFA, Kenshoo, Indextools, Google Analytics)
- Analysis (CPA, Geographic (Geo – Targeting), Competitor Analysis, Search Query (Negative Keyword Search & New Keyword Search), Match Type Analysis, etc.)
- Responsible for creating Client reports and presentation for the review
- Make sure the team is performing as per the client-defined procedures and ensuring the team meets all client requirements and expectation
- Training and assisting the new hires, and ensuring the work quality meets the required standards
- Campaign Audit
Search Executive
Ventura India Pvt. Ltd.
07.2008 - 05.2009
- Maximizing Client Acquisition, Sales, Lead generation, Sign-ups, etc.
- Integrating Paid Search Campaigns with other online marketing initiatives
- Restructuring PPC campaign adgroups for maximum relevancy and performance
- Optimizing PPC campaigns for increased conversions and profits
- Leveraging PPC to increase brand awareness and identity
- Campaign management on multiple platforms (Google, Yahoo, MSN, Miva, etc.)
- Analysis (CPA, Geographic (Geo – Targeting))
- Daily/ Weekly/ Monthly Reporting.
- Managed Google Ads campaigns across 4 major platforms for over 30 clients, achieving a 28% lower CPA and a 22% increase in conversions over 12 months through targeted bidding strategies and regular A/B testing.
- Analyzed campaign performance using Google Analytics and SEMrush, generating weekly reports across 30+ projects over 12 months, which identified optimization opportunities that improved click-through rates and decreased cost-per-conversion.
Team Leader – Sales
Reliance Web Store Ltd.
05.2005 - 01.2008
- Looking after the Broadband Center and the Broadband Services offered by Reliance (Surfing, Gaming & Digital Services).
- Responsible for training of Customer Service Representatives.
- Daily reports and MIS.
- Making business strategy for generating more business through doing different business activities.
- Handling a team of 5 sales executives.
- Competitors Analysis
- Looking after the Online Shopping Service offered by Reliance (Ebay India, illaza mall, First and Second.com).
- Business Development – Meeting corporate clients to increase sales
Education
Master in Business Administration - Business Administration
Murdoch University
Singapore01.2018
Diploma - Information and System Management
APTECH Computer Education
IndiaSkills
- Strategic planning for digital initiatives
- Proficient in Digital advertising
- Analytics Tools: Google Marketing Platform, Kenshoo, Marin etc
- Skilled in analyzing web performance metrics
- Experience with DCM and Sizmek platforms
- Skilled in using competitive analysis tools
- Data visualization: Looker Studio, Tableau, Datorama
- Efficiency optimization
- Marketing challenge assessment
Certification
Google Ads Search
Training
- Time Management
- Present & Persuade
- Genuine Sales
- Performance Management
- Leadership
- Coaching
- Digital Trainings (for e.g. Brand Safety, Client Servicing, Commercial 101, etc.)
Timeline
Head of Search
GroupM
01.2021 - Current
Head of Digital Operations
Mindshare
03.2012 - 12.2020
Search Manager
iProspect – Communicate2
09.2009 - 02.2012
Search Executive
Ventura India Pvt. Ltd.
07.2008 - 05.2009
Team Leader – Sales
Reliance Web Store Ltd.
05.2005 - 01.2008
Master in Business Administration - Business Administration
Murdoch University
Diploma - Information and System Management
APTECH Computer Education
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