Samuel Lee
Summary
Business manager in the aerospace industry with over 14 years of experience in sales and marketing of aviation consumables, lubricants, coatings and hardware. Strong network of customers with annual spend of more than 15 million USD. Clients include Singapore Airlines Engineering Company (SIAEC), ST Engineering Aerospace, China Airlines, Evergreen Aviation Technologies Corp (EGAT), Air Asia Malaysia, Vietnam Airlines, Thai Airways and Lufthansa Technik Philippines. Excellent track record for cultivating close relationships with clients and suppliers, resulting in deep trust and long-term business partnerships. Travelled extensively within APAC for business meetings with customers and around Europe and the US for trade shows, symposiums, and networking events. Energetic business development professional driven to motivate and excite employees to reach optimum performance. Natural leader and complex problem solver. Experienced with product testing, management and development of new business opportunities.
Overview
27
27
years of professional experience
Work History
Business Development Manager
Wesco Aircraft SEA Pte Ltd
07.2022 - Current
- Develop new and service existing customers (OEM, MROs and Airlines) in Southeast Asia and Taiwan for both chemicals and hardware products
- Conduct research to identify new markets and customer needs
- Developing a business development strategy, focused on maximizing financial gain
- Promote the company’s products/services addressing or predicting clients’ objectives
- Build and maintain relationships with internal departments, vendors, distributors, and customers.
- Represented company and promoted products at conferences and industry events.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Business Manager
Lubair Aviation HK CO Ltd
11.2013 - 07.2022
- Lead a team of 6 to reach out to MROs and airlines in Southeast Asia, Japan, South Korea and Taiwan
- Understand client needs and propose optimum product offerings; submit tenders and oversee contract negotiations
- Analyze markets and recognize opportunities to expand business by adjusting product prices and targeting key verticals
- Conceptualize and plan strategies marketing strategies to increase customer acquisition and retain existing business partners.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
Sales Manager
PBA Technology Pte Ltd
01.2009 - 10.2013
- Led a team of 2 to revive stagnant accounts in Southeast Asia
- Focus on the customer’s actual operational requirements to properly source and make purchases
- Planning for stocks in anticipation to customers’ servicing plans and critical processes
- Bidding for tenders for both commercial and military programs.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
Quality Assurance
PBA Technology Pte Ltd
12.2007 - 01.2008
- Receiving and inspection of incoming shipment cross referencing with paperwork and certification
- Preparation of orders for shipment to customers
- Management of stocks and items in the warehouse
- Assisting the QA Manager for internal and external audits.
- Managed quality assurance initiatives.
- Conducted quality assurance and performance audits.
Air Operations System Specialist
Republic of Singapore Air Force
01.1997 - 01.2007
- Running of day-to-day operations and manpower planning in BOC (Base Operations Centre)
- Air space planning and coordination (Weekly & Monthly)
- Opening and closing of airfield at Tengah Tower
- Overseeing operations and manpower planning in SIF (Southern Islands Flight).
Education
A Levels -
Private Candidate
01.1997
O Levels -
St Teresa’s High School
01.1994
Skills
- Formulating sales strategies
- Customer relationship management
- Problem solving
- Teamwork skills
- Strong presentation skills
- Contractual knowledge
- Sales pitch development
- Business communication
- Account management
- Product knowledge
- Lead generation
- Exhibition organizing, coordination and management
- Ability to forge strong relationships with customers
- Forward planning
- Project management
- Cross-cultural skills
- Sales target driven
- Proposal planning
- Team leading skills
- Networking
- Project Management
- Customer Service
- Relationship Building
- Strategic Partnerships
- Decision-Making
- Sales Presentations
- Prospecting
- Lead Generation
- Pipeline Management
- Account Management
- Performance Goals
- Sales Tracking
- New Business Development
- Negotiations
- Team Leadership
- Sales expertise
- Marketing
- Relationship building and rapport
- Business Planning
Accomplishments
- Established the Southeast Asian markets for my current company
- Coordinated and setup consumable supply programs (consignment & fixed price) agreements with various MROs and airlines
- Increased sales by an average of 15 - 20% (year on year)
- Extensive experience with organising and managing trade shows
Misc Information
Fluent in English and Mandarin
MS Office Suite, CRM and ERP software
2 months’ notice
Timeline
Business Development Manager
Wesco Aircraft SEA Pte Ltd
07.2022 - Current
Business Manager
Lubair Aviation HK CO Ltd
11.2013 - 07.2022
Sales Manager
PBA Technology Pte Ltd
01.2009 - 10.2013
Quality Assurance
PBA Technology Pte Ltd
12.2007 - 01.2008
Air Operations System Specialist
Republic of Singapore Air Force
01.1997 - 01.2007
A Levels -
Private Candidate
O Levels -
St Teresa’s High School
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