Samir Kapur

• Drive business strategy and direction.
• Develop key operational initiatives to drive and maintain organic business growth.
• Build productive relationships to support strategic business objectives.
• Identify and drive inorganic business growth.
• Consultant to Fairtrade NAPP - Commercial Lead for Asia Pacific.

• Strategy Formation and Implementation - Route to Market for South East Asian Markets.
• New Business Development, Key Account Management, Supply Chain Assistance.
• Focus markets: Singapore, UAE (B2B and Modern Trade).
• Championing Fairtrade's Social and Sustainability Goals across Producer Network in Asia Pacific.
• Evaluating Value Chains and helping stakeholders to move towards sustainability and fairness.
• Identification and implementation of projects that receive donations/grants from various donors.

Mentor a Start-Up in the Packaged Foods Space in Singapore

• Helped develop Route to Market Strategy
• Handheld Team to Set up Imports into Singapore and Operations with Deliveries to end customers for Frozen Products
• Product Set Strategy
• Pricing Strategy and Positioning
• Helped set up across Key Online Channels: Redmart, Shopee, Lazada, Grab Mart, Panda Mart, Deliveroo
• Enabled set up of Instagram and Facebook as key marketing online channels
• Restaurant Tie Ups - Solution Providor Approach

Achievements

• Cost Cutting across Value Chain and operate on 45% Gross Margins
• Increase in share of B2B revenue from 12% in Y01 to 60% in Y03
• Bottomline 2x initial expectation

PNL Responsibility for Global Consumer Pack Business

(Edible Oils, Rice, Dairy, Packaged Foods) - Travel 40%

• Strategy, Route to Market, Procurement and Logistics, Distribution Channel Set up, Working Capital Management, Market Entry Strategy & Execution, Trade Marketing, Key Account Management, Risk Management, Team Management and Leadership

Achievements

• Tripled Topline (Y01 to Y03)
• Grew Bottomline by 80% in Y01 & by 350% in Y02
• Optimized supplier base to improve supplier quality and support strength
• Reorganized Distribution channels across Key Markets - increased share of Own Brand in product set (40% to 66%)
• Improved business profits through innovative Cost Containment (3% Savings) and Revenue generation techniques (Cross Selling, Quasi-Distribution)
• Spearheading subsidiary set up in Key Markets aimed at creating own distribution channels

Sales & Distribution head for Hoffman's SEA-Oceania Tool and Industrial Solutions Business - Travel 40%

• Strategy, Channel Management, Key Account Management, Trade Marketing, Market Expansion, Route to Market, Team Management and Leadership

Achievements

• Managed a team of 61 sales representatives, resulting in a 200% increase in sales revenue (Y01 vs Y02)
• Grew Sales revenue across Singapore and Malaysia subsidiaries by 180% (Y01 vs Y02)
• Developed a new distribution base across Thailand, Vietnam, Indonesia and ANZ to increase share of new markets to 30% of total revenue
• Set up a Cross Selling Strategy and improved on Product width across the 500k Product catalog
• Instrumental in selling affordable PPE to Singapore Key Customers after the onset of Covid19

PNL responsibility for West African Francophone countries - Travel 60%

• Strategy, Trading, Procurement, Logistics, Channel Management, Trade Marketing, Subsidiary Set up and Management, Route to Market, Team Management, Leadership
• Product Set: Edible Oils, Rice, Dairy, Raw Cashew nuts, Packaged Foods

Achievements

• Strategic contributor to the Group's Strategy Formation Exercise across West Africa
• Grew Bottomline consistently YOY while managing 160mn EURO trade book
• Set up key subsidiaries and developed them into individually profitable enterprises

Sales & Distribution, Channel Management, Key Accounts Management, Operations and Logistics, Marketing Communication, Team Management, Large Scale Events & Trade Show Participation

Achievements

• Revenues increased by 40%
• Launched a New Distribution business in the Automotive Aftermarket (1% Market Share Y01)

Multiple stints across the Olam Ecosystem handling Procurement, Trading and Operations of Agri-commodities

Achievements

• Top performer - Management Trainee Program 2007
• Set up and ran the Costa Rican subsidiary (2009-10)