Sameer Bahuguna
Singapore
Summary
Accomplished agribusiness professional with 18 years of expertise in Crop Protection and Seeds & Traits, specializing in strategic marketing, innovation development, and portfolio management. Proven track record in shaping and executing effective crop segment, product molecule, and brand strategies that drive sustainable growth across diverse Asia-Pacific markets, with strong capability to scale these strategies globally. Recognized for delivering results through proactive accountability, cross-functional collaboration, and shared leadership, successfully leading high-impact brand-building initiatives and asset life cycle strategies.
Overview
19
19
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Portfolio Manager Disease Management & Crop Efficiency, Horticulture Asia
Bayer CropScience
05.2024 - Current
- Shaped portfolio and innovation pipeline strategy across Asia, enabling customer teams to capture new revenue streams and deliver sustainable profitability growth.
- Generated and championed new innovation ideas, translating farmer insights and market trends into commercially viable solutions with long-term crop and brand relevance.
- Aligned enterprise priorities with regional and customer-facing teams to ensure portfolio and pipeline strategies addressed both strategic objectives and on-the-ground needs.
Differentiated Portfolio Asset Lead
Bayer CropScience
08.2022 - 04.2024
- Defined and implemented differentiated portfolio strategies for smallholder markets across APAC.
- Led cross-functional teams to expand Mid-Tier market reach and establish second brands, collaborating with colleagues in Asia and Africa.
- Also engaged with diverse communities to build advocacy for Mid-Tier Portfolio.
APAC Licensing Lead
Bayer CropScience
11.2019 - 08.2022
- Developed and executed licensing strategies for Crop Protection, Seeds & Traits while fostering relationships with partners across countries
- Built partnerships, resolved conflicts via successful negotiations, and managed brand transitions to support business objectives.
- Led execution of divestment in Asia for multiple Bayer actives.
Manager Strategic Projects & Initiatives – Rice Seeds, India, Bangladesh
Bayer CropScience
03.2016 - 10.2019
- Devise strategy and implement projects to increase hybridization in rice seeds.
- Worked with industry partners to promote hybrid rice adoption.
- Introduced farmer-focused initiatives and market linkage program.
Insecticides Portfolio Manager
Bayer CropScience
01.2012 - 03.2016
- Drove business expansion by sustaining price leadership and delivering consistent, above-market growth in the insecticides portfolio.
- Orchestrated end-to-end product launches, ensuring strong commercial success and customer adoption.
- Awarded Global Asset Excellence Award by Bayer HQ for outstanding life cycle management and value creation across key brands.
Manager Sales Support
Bayer CropScience
04.2010 - 12.2011
- Strengthened business performance by managing sales support, MIS, budgeting, and business monitoring processes in alignment with organizational priorities.
- Designed and implemented tools and reporting systems that improved sales productivity, decision-making, and commercial effectiveness.
Manager CRM (COM-EX)
Bayer CropScience
11.2009 - 04.2010
- Analyzed cross-organizational data to propose automated, scalable solutions that improved efficiency and decision-making.
- Defined and designed digital solutions for non-captive customer segments, strengthening commercial excellence and customer engagement.
- Initiated and led CRM projects, securing stakeholder buy-in and driving successful implementation across commercial teams.
Territory Executive – Sales
Monsanto
03.2007 - 10.2009
- Drove sales volumes and profitability by achieving product- and territory-specific targets.
- Leveraging market insights to expand penetration and strengthen relationships with customers.
- Managed channel networks, credit processes, and field promotions, ensuring customer satisfaction and operational excellence.
Education
MBA - Agribusiness
G.B. Pant University of Agriculture & Technology
Pantnagar, Uttarakhand, India01-2007
Graduation - Agriculture
G.B. Pant University of Agriculture & Technology
Pantnagar, Uttarakhand, India01-2005
Certification
Certified Six Sigma - Green Belt
References
References available upon request.
Timeline
Portfolio Manager Disease Management & Crop Efficiency, Horticulture Asia
Bayer CropScience
05.2024 - Current
Differentiated Portfolio Asset Lead
Bayer CropScience
08.2022 - 04.2024
APAC Licensing Lead
Bayer CropScience
11.2019 - 08.2022
Manager Strategic Projects & Initiatives – Rice Seeds, India, Bangladesh
Bayer CropScience
03.2016 - 10.2019
Insecticides Portfolio Manager
Bayer CropScience
01.2012 - 03.2016
Manager Sales Support
Bayer CropScience
04.2010 - 12.2011
Manager CRM (COM-EX)
Bayer CropScience
11.2009 - 04.2010
Territory Executive – Sales
Monsanto
03.2007 - 10.2009
MBA - Agribusiness
G.B. Pant University of Agriculture & Technology
Graduation - Agriculture
G.B. Pant University of Agriculture & Technology
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