Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Saleem Khan Pattan

Summary

Dynamic Operations Manager with a proven track record at TDCX, leading a team of 150+ to drive $92M in annual revenue. Expert in digital marketing and performance monitoring, I excel in client management and strategic planning, fostering team growth and operational efficiency. Committed to achieving excellence and delivering impactful results.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Operations Manager

TDCX
11.2023 - Current
  • Lead a team of 150+ with 12 TL's, 8 QA's, 4 SME's & 2 Trainers
  • Drove 92 million USD yearly revenue across all LOBs
  • Assisted in daily operations to ensure efficient workflow and adherence to safety protocols.
  • Supported team in implementing operational processes to improve productivity and service quality.
  • Grown the team size from 30+ to 150+ in 20 months
  • Coordinated with team members to maintain a clean and organized workspace, promoting safety standards.
  • Assisted in the development of sales reports to track performance metrics.
  • Analyzed sales data to identify trends and improve operational efficiency.
  • Collaborated with cross-functional teams to streamline sales processes and communication.
  • Facilitated regular meetings to discuss progress, challenges, and strategies within the sales operations team.
  • Analyzed sales metrics to identify trends, opportunities, and areas for improvement in the overall operations strategy.

PPC Manager

Global University Systems
08.2021 - 10.2023
  • Managed PPC campaigns across multiple platforms to drive targeted traffic.
  • Conducted keyword research and analysis to optimize ad performance.
  • Created and tested ad copy variations to improve click-through rates.
  • Monitored daily budget allocation for maximum ROI on advertising spend.
  • Analyzed competitor strategies to identify opportunities for market differentiation.
  • Provided regular reports on campaign performance metrics to stakeholders for informed decision-making.
  • Collaborated with the SEO team to align PPC efforts with organic search strategies, maximizing overall online visibility.

Team Lead

Regalix
10.2019 - 08.2021
  • Handling a team providing Google Ad's optimization services for North America & Canada advertisers.
  • Creating reports on Google Ad's success and reporting these to senior management and clients.
  • Track record of analyzing PPC issues and opportunities, and implementing recommendations to improve campaigns.
  • Co-ordinate with internal teams and raising the requirements for projects i.e. creative, ad banners, mailer & specific targeting methods to meet clients marketing goals.
  • Discover training needs and provide coaching and guide the team through career defining opportunities.
  • Yearly & quarterly appraisals to re-align team members key deliverable to enhance individual and organizations growth.
  • Weekly & Quarterly business reviews with Clients & Stakeholders to understand and identify business growth opportunities.

Subject Matter Expert

Regalix
07.2017 - 10.2019
  • Managing in house PPC strategies across various Digital platforms
  • Developing, implementing & optimizing effective PPC campaigns across Google Managing team of 31 PPC Account Managers working for India, South East Asia markets.
  • Supporting a team of 53 Account Managers working for Australia & New Zealand markets. Keeping up to date with current PPC trend and techniques
  • Analyse data and deliver regular reports on KPIS, ROI Participate in campaign troubleshooting between client's and agencies
  • Contribute to the business development process, through constructing winning client proposals and pitches.
  • Provide Training's to the team and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with advertisers business goals.

Google Ads Strategist

Regalix
09.2014 - 06.2017
  • Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
  • Continually monitor, revise, and optimize ad text as necessary. • Implement successful bidding strategies and effective keyword management.
  • Extensively handling over 150 Google Ad Accounts in a Quarter from Australia, Newzealand, UK, Ireland, South East Asian advertisers and running their Campaigns effectively.
  • Understand competitors, End to End’s market position, and identify opportunities.
  • Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.

Business Development Executive

OM IT Solutions
12.2013 - 07.2014
  • End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
  • Creation and execution of SMS and Email based marketing campaigns
  • Responsible for Online and offline Marketing Activities.
  • Maintaining and Running Google Ad, Bing Ads, Facebook Ads effectively and ensuring the ROI.
  • Operational experience in Cloud, ITES based applications management, Negotiations, Estimations, Drafting Proposals and Account Management.
  • Engage directly with IT and C-level executives on issues as it relates to the development of the business case.
  • Developing and driving direct sales opportunities and opening up new partner clients to deliver new revenue.
  • Selling a full range of managed Cloud, Web & Mobile Applications, SEO & SEM Packages.

Sales and Operations Manager

Burger King
03.2008 - 12.2010
  • Marketing and monitoring the sales and progress of the company.
  • Includes responsibility for monitoring the inventory of mailing products maintained by direct mail vendors.
  • Analysis of new products of the company in the market.
  • Creative development and execution of campaign materials.
  • Organising events to get new customers, increase Return on investment
  • Responsible for all aspects of the Burger King Restaurant operation.
  • Functional responsibility for people management, sales, customer service, financial control, inventory management and operations
  • Ensure that the restaurant is run efficiently and achieves the set high standards Recruitment & training of human power.

Education

B.Tech Engineering - Mechanical Engineering

Dr. Paul Raj Engineering College
Bhadrachalam
04-2007

Skills

  • Digital Marketing
  • Sales & Operations Management
  • Client & Stakeholder Management
  • Planning and implementation
  • Performance monitoring
  • Operations oversight

Accomplishments

  • Generated $90 USD million in first-year through enhanced performance and sales accumen
  • Grown the team size by 560% in 20 months
  • 76% of my current support team is internally grown

Certification

COPC

Google Ads Search Ads

Google Ads Display Ads

Google Ads Shopping

Google Ads Ecommerce

Google Ad Mobile App advertising

Languages

English
Advanced (C1)
Hindi
Advanced (C1)
Telugu
Advanced (C1)
Punjabi
Intermediate (B1)

Timeline

Operations Manager

TDCX
11.2023 - Current

PPC Manager

Global University Systems
08.2021 - 10.2023

Team Lead

Regalix
10.2019 - 08.2021

Subject Matter Expert

Regalix
07.2017 - 10.2019

Google Ads Strategist

Regalix
09.2014 - 06.2017

Business Development Executive

OM IT Solutions
12.2013 - 07.2014

Sales and Operations Manager

Burger King
03.2008 - 12.2010

B.Tech Engineering - Mechanical Engineering

Dr. Paul Raj Engineering College

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Saleem Khan Pattan