Sakshi Srivastava

Detail-oriented team player and ability to handle multiple projects simultaneously with a high degree of accuracy, Looking forward to expand experience in marketing and sales using creativity, knowledge and technology. Currently pursuing Masters of Business in Marketing from Queensland University of Technology, Brisbane.

Key skills are Marketing Research and Communication, Digital Marketing, Brand Positioning etc. in wide range of industry like Retails, FMCG, Technology and Entertainment etc.

- Completed a project related to packaging design and rationale of a new product extension idea for Carman's Kitchen. The study included Packaging and design theory like, packaging materials effect, color significance, the importance of symbols, fonts and images in the packaging, market research, pricing, market share and revenue generation. 

- As a part of Industry Market and Stakeholder Capstone, delivered a project related to target market for our client Goondeen Game to position their new game in the market. This project exposed me to entire breadth and depth of marketing study by engaging in extensive study, market research, identification of target market, market communication and financial analysis. 

-Carried out a brand analysis for Doritos new potential product in the market and cannibalization of it's complementary products.

• IMC (Integrated Marketing Communication)
• Brand Analytics
• Writing and Editing Skills
• Email and Social Media Marketing Skills
• CRM skills
• Achieving Service Excellence

• Industry Market and Stakeholder Capstone
• Brand Management
• Sales and Negotiation
• Integrated Marketing Communication
• Digital Marketing
• Marketing Decision Analysis
• Data Management and Packaging & Design
• Services Marketing
• Responsible Enterprise
• Market Revolutionary social change
• Achieving Service Excellence

- Member of AMI (Australian Marketing Institution)

- 180 Degree Consultancy club- QUT 

- Advertising, Marketing, PR and Communications club (AMPed) at QUT

- Women in Business society QUT

- Member of ADMA (Association of Data Driven Marketing and Advertising)

• Internship Program, 11/01/2023, 12/15/2023, IT, Technology Cue, 6 weeks, Australia, Australia, Newsletter, Blogs, Customer acquisition record, Digital Designing, https://technologycue.com.au/
• Internship Program, 01/01/2020, 02/15/2020, Energy, Athena Energy and Holdings, 6 weeks, Singapore, Singapore, Created a company portfolio for 2020, Corporate PPT slides and Infographics., http://athena-holdings.com/

Marketing is the best stream to gain global perspective and dynamics. I am looking forward to expand my experience in marketing and sales using creativity, knowledge and technology. I am currently pursuing my Masters of Business in Marketing from Queensland University of Technology, Brisbane.  

As a marketing graduate, I have been engaged in a wide range of tasks related to Marketing Research, Digital Marketing, Brand Positioning, enhancing Social Media Platform, SEOs etc in wide range of industry like Retails, FMCG, Technology and Entertainment etc., contributing to the overall success of the team. I am also exposed to creating newsletters and storytelling, brainstorming sessions, creative ideas for marketing campaigns for customer acquisition and social causes, social media platform monitoring and analysis, designing & editing videos and event support. 

MSOffice incl. Excel (as research tool), Blogging, Social Media Management, Introductory course in C++ (as part of IB)

Blogging, Designing, Reading, Travelling, Yoga and Dancing (Part of the no.1 bollywood dance group in Australia: The Tapori Squad Brisbane)