RUKSHIKA PERERA

• Led the e-commerce division from inception to a $250M+ revenue entity, managing multiple Shopify Plus stores and international expansion efforts
• Spearheaded growth initiatives, optimizing product discovery, checkout conversion, and UX/UI enhancements
• Managed a cross-functional team of developers, CRO specialists, and marketing strategists, ensuring seamless execution of Shopify-based projects
• Led Shopify store migrations from WordPress to Shopify, optimizing sites for SEO, mobile performance, and conversion
• Implemented 3PL fulfillment solutions (Capacity, ShipBob) & logistics automation for multi-region order management
• Conducted data-driven A/B testing to improve customer journeys, PDPs, and checkout experiences
• Integrated AI-powered fraud prevention tools (NoFraud, Stripe) to enhance security and reduce chargebacks
• Developed and executed Influencer Outreach programs, Amazon, Facebook & Google Ad campaigns for business growth
• Represented Maneuver Marketing at the Stripe VIP Luncheon 2024, engaging with industry leaders on payment optimization strategies

Key Projects & Achievements:

Brand Better Body Co -

• (BBCo): Key contributor to its success, now a 9-figure business
• Led Shopify and Amazon growth projects, optimizing marketplace performance
• Managed payment gateway transition from Braintree & Stripe to Shopify Payments
• Migration from Word Press to Shopify
• I built the store from scratchandam still managing the growth and everything related to the store.

Rejuveen (New Brand Launch - 2025):

• Led the Shopify setup, website, Subscriptions, Payment gateway, Shopify Plus agreements and terms, product listing, and branding execution.
• Implemented payment gateway migration from Braintree & Stripe to Shopify Payments

Seven Vanilla:

• Helped launch and scale this events brand, now generating $40K to $100K per month
• Seven Vanilla E-Commerce & Live Food Booking System: Successfully migrated the platform from Wix to Shopify, creating an event booking and live station marketplace

Gallery HR:

• SaaS Expansion: Migrated the platform from WordPress to Shopify, launched an SEO-optimized website, and executed lead generation campaigns.
• Currently achieving 1 million rupees a month in revenue.

Beverly Hills Cheesecake

• Website Revamp: Migrated site from Wix to Shopify and integrated Lalamove for real-time deliveries

IT Gallery:

• Led the full-store migration from Wordpress to Shopify, enhancing functionality and performance
• Now a leading, award-winning e-commerce business in Sri Lanka
• Maintained team flexibility and embraced change to adapt within dynamic markets.

• Collaborated closely with Marketing to re-design marketing and branding materials.
• Pitched and implemented new design concepts for online and printed media, showcasing creativity and innovation.
• Developed and executed web solutions, including SEO, Analytics, Social Media, and E-mail campaigns.
• Aided management in making implementation decisions by creating and preparing statistics of cost-benefits and ROI.
• Oversaw financial management, budget management, accounting and payroll activities.
• Handled internal audit reports and analyzed justifications.
• Oversaw policies and SOPs, ensuring they were up-to-date and referred for approval.
• Assumed responsibility for the health and safety of employees, managing insurance, and property-related matters.
• Maintained monthly and annual P&L reports.
• Headed the SPA Department, demonstrating leadership skills.
• Managed HOD / Night Duty Managers and their Rosters.
• Led a project involving brand name change and legal registration changes.
• Monitored service delivery, identified areas for improvement, and implemented necessary changes to ensure customer satisfaction.
• Reviewed reports from various departments detailing performance metrics such as time-to-complete tasks or number of customer inquiries received.
• Implemented campaigns and promotions to help with developing goods and services.
• Guided employees on understanding and meeting changing customer needs and expectations.
• Oversaw the development of new products from concept through launch; monitored progress at each stage of the process ensuring quality standards were met.