Rui Zhao

Creative Leadership & Brand Management

² Directed creative development for organisation-wide campaigns, strengthening brand identity and driving measurable increases in event attendance and community engagement.

² Established and standardised visual identity guidelines across all ministries, ensuring consistent brand expression across digital, print, and environmental platforms.

² Re-designed key communication assets for community outreach Initiatives, significantly improving user experience and engagement rates.

Project & Stakeholder Management

² Managed multiple concurrent design projects, ensuring on-time delivery through effective prioritisation, workflow optimisation, and clear communication.

² Partnered with senior leadership and ministry teams to translate strategic objectives into clear, engaging, and impactful creative solutions.

² Defined project scope, gathered requirements, and tracked milestones to consistently meet delivery timelines.

Community Engagement & Social Impact

² Developed wholesome and engaging social media content, driving follower growth and interaction while building a vibrant community.

² Designed promotional materials for community events, driving attendee participation and fostering a stronger sense of belonging.

² Contributed to outreach initiatives that supported vulnerable groups, especially elderly community members, during the pandemic period.

Digital & Print Production

² Produced high-quality marketing assets, including social media graphics, event collateral, and presentation decks, under tight deadlines.

² Reduced production costs by integrating new tools and techniques, improving overall workflow efficiency.

² Collaborated with copywriters to ensure seamless alignment between visual and written content across all publications.

Professional Summary:
As a Graphic Designer with experience managing design projects from concept to delivery. Skilled in creating visual content that supports branding, events, and communication goals. Able to manage multiple projects, meet deadlines, and collaborate with teams to deliver high-quality designs.

Key Achievements & Responsibilities

Visual Design & Branding

- Created cohesive visual identities for campaigns and seasonal events.

- Developed design concepts to strengthen brand identity and awareness.

- Produced print-ready materials such as banners, signs, and promotional graphics.

Project Management

- Managed multiple design projects at once, ensuring timely delivery and adherence to quality standards.

- Streamlined workflows to improve consistency and team efficiency.

- Defined project scope, gathered requirements, and tracked milestones to meet deadlines.

Collaboration

- Worked with pastors, ministry leaders, and cross-functional teams to turn written messages into visual designs.

- Ensured brand consistency and unified messaging across all materials.

Event & Publishing

- Designed event collateral that boosted outreach and attendance.

- Created event-specific visuals aligned with engagement goals.