ROY PHUA
Singapore
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
21
21
years of professional experience
Work History
CFO
Spa Esprit Group Pte Ltd
08.2016 - Current
- Providing leadership to a regional finance and accounting team of 30, spanning Singapore, Malaysia and China, ensuring effective alignment with corporate goals and operational efficiency
- Managing the Group's leasing contracts, legal affairs, and trademark matters, ensuring compliance with industry regulations and protecting intellectual property assets
- Spearheading the Group’s IPO exercise with Hong Kong Stock Exchange (HKEX) for its beauty businesses (2018-2020), and leading the completion of the M&A transaction in 2021, culminating in a full acquisition by Jollibee Corporation via their private equity arm
- Delivering long-term business strategies and financial planning to the board of directors and executive management, driving informed decision-making and supporting business growth initiatives
- Fostering strong relationships with senior management, external partners, and key stakeholders, contributing to business development, negotiations, and partnership opportunities
- Driving the financial forecasting, budgeting, and cash flow management processes to ensure financial stability and resource optimization across the Group.
- Overseeing the preparation of all financial reporting matters of the Group, as well as ensuring statutory compliance with all applicable legal, tax and audit requirements
Group Financial Controller
Banyan Tree Corporate Pte Ltd
04.2015 - 08.2016
- Supporting the CFO/VP Finance in the management of accounting, finance, forecasting, strategic planning, investor relationships and partnership compliance and private and institutional financing
- Overseeing the overall group consolidation and reporting processes, and the key contact point for the internal and external auditors for the Singapore headquarters
- Reporting to CFO/VP Finance to provide a full review and detailed understanding of the actual and budgeted numbers and all other reporting outputs to ensure the financial results are delivered on complete, accurate and on a timely basis
- Supporting the CFO/VP Finance and business units in the identification and resolution of accounting and business issues arising and being key point of contact for advices, support and directions
- Supporting the CFO/VP Finance and business units in the preparation and review of the annual budgets
- Supporting the CFO/VP Finance and businesses in rolling out and execution of new financial processes and frameworks (such as implementation of shared services in the Singapore Corporate office), including trainings and post-implementation reviews
Senior Financial Controller
Goodpack Limited
07.2010 - 03.2015
- Supporting the CFO in management of accounting, finance, forecasting, strategic planning, job costing, deal analysis and negotiations, investor relationships and partnership compliance and private and institutional financing
- Leading the due diligence processes in relation to M&A, including the successful sale of the Group to KKR in 2014 and subsequent de-listing from the Singapore Stock Exchange
- Supporting the CFO in the overall Group’s cashflow management and treasury duties
- Overseeing the overall group consolidation and reporting processes, and the key contact point for the internal and external auditors for the Singapore headquarters, as well as the key subsidiaries
- Preparing the SGX financial statement announcements and all other related notices and the key contact point for SGX/investors in responding and addressing inquiries
- Reporting to CFO to provide a full review and detailed understanding of the actual and budgeted numbers and all other reporting outputs to ensure the financial results are delivered on complete, accurate and on a timely basis
- Supporting the CFO and businesses in identification and resolution of accounting and business issues arising and being key point of contact for advices, support and directions
- Supporting the CFO and businesses in the preparation and review of the annual budgets
- Supporting the CFO and businesses in rolling out and execution of new financial processes and frameworks (such as SAP and BPC – Budgeting, Planning and Consolidation implementations) within the headquarters and the subsidiaries, including trainings and post-implementation reviews
- Supporting the CFO in rolling out group accounting policies and manual, including the documentation of the accounting standards and practices based on the prevailing accounting standards
Audit Assistant Manager
Deloitte & Touché LLP
08.2004 - 06.2010
- Analysing and identifying the entity-level and process-level internal controls, and assessment on the operating effectiveness of these controls on the underlying business operations and financial implications on the financial statements
- Managing and training of staff accountants with relation to the audit engagements
- Liaising and coordinating cross-border collaborations with various professionals from US, Hong Kong and China in connection with the proposed listing on Singapore Stock Exchange
- Liaising and coordinating with Deloitte Consulting in connection with the proposed upgrade of the ERP systems for statutory boards
Education
Bachelor of Accountancy -
Nanyang Technological University
06-2004
Skills
- MS Word
- Excel
- PowerPoint
- SAP
- MS Dynamics (Business Central)
Languages
English
Mandarin
Timeline
CFO
Spa Esprit Group Pte Ltd
08.2016 - Current
Group Financial Controller
Banyan Tree Corporate Pte Ltd
04.2015 - 08.2016
Senior Financial Controller
Goodpack Limited
07.2010 - 03.2015
Audit Assistant Manager
Deloitte & Touché LLP
08.2004 - 06.2010
Bachelor of Accountancy -
Nanyang Technological University
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