ROSARIO MICHAELA MARCELO
Summary
Digital marketer and demand generation specialist with proven success in developing campaigns that achieve measurable results. Expertise includes content strategy, SEO, social media management, and lead conversion. Experienced in creating outbound sales strategies and managing media relations for global events. Committed to continuous improvement and excellence in all marketing initiatives.
Overview
9
9
years of professional experience
Work History
Digital Marketing Consultant
SwissPine Tech
06.2024 - Current
- Managed social media campaigns across multiple platforms to enhance brand visibility
- Analyzed website traffic using analytics tools to optimize user experience and engagement.
- Implemented email marketing campaigns to nurture leads and increase customer retention.
- Optimized website content for search engine optimization purposes.
- Developed and implemented successful digital marketing campaigns to increase website traffic, brand awareness, and customer engagement.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
Sr. Digital Marketing Specialist
Above The Fray Design, Inc.
07.2024 - 09.2024
- Coordinated social media campaigns across multiple platforms to enhance brand presence.
- Conducted keyword research to enhance search engine visibility.
- Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Developed strategies for increasing engagement on social media channels.
- Managed paid media campaigns across multiple digital platforms.
- Analyzed campaign performance data to identify optimization opportunities.
Senior Marketing Specialist
IDC
08.2022 - 07.2023
- Conducted market analysis to identify trends and opportunities in the technology sector.
- Managed social media campaigns to enhance brand awareness and engagement online.
- Created compelling content for newsletters, blogs, and promotional materials targeting clients.
- Coordinated events and webinars to showcase IDC's research and foster client relationships.
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
- Produced reports outlining key performance indicators for marketing efforts.
- Reviewed analytics data from various platforms to measure campaign success rates.
- Developed targeted email campaigns to engage diverse customer segments.
- Analyzed campaign performance metrics to optimize future strategies.
- Analyzed web analytics data to identify opportunities for improvement and optimization of website content.
Demand Generation Specialist
Aloware
02.2022 - 05.2022
- Participated in ongoing training and compliance activities.
- Coordinated with other departments to ensure efficient workflow processes.
- Generated reports to track performance metrics of team members.
- Assisted in developing strategies to increase customer satisfaction levels.
- Developed and implemented specialized procedures for customer service operations.
- Tracked sales leads using tracking software programs such as Salesforce or HubSpot.
- Developed strategies for improving operational efficiencies through process automation and technology implementation initiatives.
Account Executive & Social Media Specialist
Whitewall Design Studio
09.2020 - 02.2022
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Created marketing materials, including brochures and presentations, to showcase products and services.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Prepared monthly calendar to manage online content across multiple platforms.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Analyzed market data to determine ways to reach target audience or intended segments.
Media Communications Officer
Sunrise Events Inc.
03.2018 - 11.2020
- Developed and implemented communication strategies to ensure effective internal and external communications.
- Performed classified data and communications management and routing.
- Worked closely with senior executives to create presentations for internal stakeholders as well as external partners.
- Verified proper handling and routing of communications and classified data.
- Ensured accuracy of content published through multiple platforms including websites, blogs and social media accounts.
- Collaborated with colleagues across departments to ensure consistent messaging throughout all channels.
- Researched, wrote, edited and distributed press releases, media advisories, newsletters, speeches and other content for various audiences.
- Evaluated effectiveness of existing communications programs and recommended improvements where necessary.
- Provided support in creating content for annual reports or other publications related to organizational activities.
- Created a comprehensive database of media contacts for use by company personnel.
- Managed the development of marketing materials such as brochures, flyers, posters and digital content.
- Contributed to data safety management, including implementation of new protocols.
Content Marketer
Pez.AI
11.2019 - 09.2020
- Developed engaging content strategies to enhance brand visibility and audience engagement.
- Managed social media accounts, curating content and interacting with followers effectively.
- Edited and optimized web content for SEO to improve online search visibility and traffic.
- Analyzed performance metrics to refine content strategies and improve overall effectiveness.
- Implemented email marketing campaigns to nurture leads and maintain customer relationships effectively.
- Implemented A and B testing techniques to measure effectiveness of different types of content formats.
- Monitored web analytics dashboards to track performance of content initiatives.
- Distributed content across multiple channels to maximize reach.
Social Media Assistant
Associated Television International
07.2017 - 04.2018
- Participated in brainstorming sessions to come up with new ideas for creative campaigns.
- Networked and researched to stay current with best practices, trends, topics, strategies, industry standards and regulations related to social media.
- Worked closely with the marketing team to create effective paid advertising campaigns across different platforms.
- Generated and maintained social media profiles across social media platforms by performing copywriting, posting, reporting and responding tasks.
- Developed content calendars for upcoming campaigns, ensuring alignment with overall marketing strategy.
- Crafted well-written blog posts and brief articles for social channel to educate and inspire readers.
- Reviewed analytics data from Google Analytics or other reporting tools to measure success rate of campaigns.
- Grew social media following to promote company content and business and monitored return on investment of social media efforts and expenses.
- Performed keyword research and optimized content accordingly for improved search engine visibility.
Social Media Specialist
IPG Mediabrands
11.2016 - 04.2017
- Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
- Developed and implemented strategic social media marketing plans.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
- Posted new content for products and services when managing marketing and release calendars.
- Collaborated with internal teams such as creative designers and copywriters to produce engaging content that resonates with customers.
- Managed customer service requests through social media channels.
- Produced blog posts, pay-per-click ads and promotional content.
- Advised clients on how to use social media tools effectively in their business operations.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Education
Bachelor of Arts (BA) - Mass Communication/Media Studies Major in Broadcasting
Assumption College
San Lorenzo01.2013
Bachelor of Arts (B.A.) - Advertising
Centro Escolar University
01.2012
Assumption College
San Lorenzo01.2011
Skills
- Brand awareness and digital marketing
- Agile marketing methodologies
- Search engine optimization and PPC
- Inbound and email marketing
- Influencer marketing strategies
- Keyword research and analysis
- Google Analytics setup and expertise
- Multichannel marketing planning
- Content strategy development
- Creative copywriting skills
- Public relations tactics
- Social media marketing strategies
- Web analytics reporting
Timeline
Sr. Digital Marketing Specialist
Above The Fray Design, Inc.
07.2024 - 09.2024
Digital Marketing Consultant
SwissPine Tech
06.2024 - Current
Senior Marketing Specialist
IDC
08.2022 - 07.2023
Demand Generation Specialist
Aloware
02.2022 - 05.2022
Account Executive & Social Media Specialist
Whitewall Design Studio
09.2020 - 02.2022
Content Marketer
Pez.AI
11.2019 - 09.2020
Media Communications Officer
Sunrise Events Inc.
03.2018 - 11.2020
Social Media Assistant
Associated Television International
07.2017 - 04.2018
Social Media Specialist
IPG Mediabrands
11.2016 - 04.2017
Bachelor of Arts (BA) - Mass Communication/Media Studies Major in Broadcasting
Assumption College
Bachelor of Arts (B.A.) - Advertising
Centro Escolar University
Assumption College
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