Rosanna Soesilo
Summary
Dynamic professional with over a decade of expertise in employer branding, social media management, and customer service, recognized for driving brand awareness through innovative strategies. Contributions since 2021 have resulted in over 10 prestigious awards, including Great Place to Work and HR Asia Awards. Proven ability in effective team leadership and operational oversight, consistently meeting goals through collaboration and adaptability to evolving demands. Expertise in conflict resolution, process improvement, and cultivating a positive work environment enhances overall organizational success.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Assistant Manager, Branding & Engagement
TDCX
11.2024 - Current
- Leading two teams—Branding & Employee Engagement and the Administrative Team—with a mission to enhance the employee experience by leveraging company strengths and driving meaningful improvements.
- Employee Engagement: Designs and executes high-impact events, including Dinner & Dance, Employee Awards Ceremony, and CSR initiatives, fostering a vibrant workplace culture.
- Employee Communications: Develops and executes internal messaging strategies, crafting leadership communications, company updates, and event content to foster engagement.
- Employee Recognition & Culture: Fosters positive workplace culture through engagement initiatives and recognition programs that celebrate employee contributions.
- Employer Branding: Conceptualizes and curates compelling narratives to position TDCX as a top employer, strengthening talent attraction and retention.
- Content Production: Oversees filming and photography initiatives to enhance brand storytelling and visual identity.
- Corporate Awards: Serves as a strategic liaison, securing corporate recognitions that elevate TDCX’s industry standing.
- Budgeting: Provides strategic insights and contributes to annual budgeting forecasts to optimize engagement and branding efforts.
Senior Brand Lead
TDCX
02.2024 - 10.2024
Brand Lead
TDCX
01.2021 - 02.2024
Ambassador Lead
TDCX
01.2019 - 01.2021
Front Desk Ambassador
TDCX
01.2015 - 01.2019
Co-Founder
lotvshop.com
01.2014 - 01.2016
- Brand Establishment & Growth
- Budgeting & Product Purchasing
- Marketing & Promotions
- E-Commerce & Digital Presence
Market Expert (Founding Team Member)
AIRBNB Singapore
01.2012 - 01.2013
- Played a key role in establishing Airbnb’s brand presence in Southeast Asia, focusing on Indonesia, Thailand, and the Philippines. Contributed to the company’s rapid growth by driving market expansion, strategic partnerships, and community engagement initiatives.
- Sales & Market Expansion
- Business Development
- Events & Community Engagement
- Market Research & Strategy
Flight Attendant
Singapore Airlines
01.2007 - 01.2012
Education
Communication Design
LASALLE College of The Arts
01-2006
Skills
- Team leadership
- Customer service
- Decision-making
- Staff management
- Money handling
- Problem-solving
- Time management
- Adobe Photoshop
- Microsoft Office
- Employee of The Year Award (2022)
Accomplishments
- Employee activities participation rate of xx% average in 2025 and xx% in 2024.
- Savings of $xxxxx from the approved budget in 2025 and $xxxx in 2024.
- Was awarded Employee of the Year Award in 2022
Certification
Meta Digital Marketing Associate Certificate
Languages
English
Bilingual or Proficient (C2)
Indonesian
Bilingual or Proficient (C2)
Timeline
Assistant Manager, Branding & Engagement
TDCX
11.2024 - Current
Senior Brand Lead
TDCX
02.2024 - 10.2024
Brand Lead
TDCX
01.2021 - 02.2024
Ambassador Lead
TDCX
01.2019 - 01.2021
Front Desk Ambassador
TDCX
01.2015 - 01.2019
Co-Founder
lotvshop.com
01.2014 - 01.2016
Market Expert (Founding Team Member)
AIRBNB Singapore
01.2012 - 01.2013
Flight Attendant
Singapore Airlines
01.2007 - 01.2012
Communication Design
LASALLE College of The Arts