Robin Koh

Strategic Partnerships

• Owning and managing relationship, from partner onboarding to integration with GetGo platform
• Working collaboratively to develop exciting marketing campaigns to engage current users, increase acquisition of new users and secure new privileges and benefits for all users.
• Collaborating with Brand Team to develop and execute Go-to-Market strategy and campaigns for partners in order to drive results

Acquisition and Retention of GetGo users

• Developing merchant partnerships programs that help increase key metrics in acquisition and retention.
• Acquired more than 3,000 new users in the past year
• Maintaining CMS dashboard and using tools such as AppsFlyer, Power BI to analyze campaign/partner performances.

Merchant Partnerships/Rewards Program

• Conceptualizing and establishing a Rewards Program and securing deals/perks
• Being involved in development of Rewards program webpage and marketing of brand assets to increase marketing value for GetGo

Strategic Partnerships

• Developed and delivered presentations to potential partners to secure and maintain strategic partnerships,
• Secured privileges and benefits for members

GoWhereDoWhat - new NTUC Club Digital Initiative

• Project managed GWDW initiative and campaign including online and physical events - engaged more than 500 members through a series of hybrid events during COVID
• Stepped up as Community Manager -conceptualized and curated social media content to increase engagement and outreach of GWDW platforms
• Maintained website and creation of landing pages, forms and data management

Project Management

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Worked closely with Account Manager while managing multi-channel project life cycles through the entire agency process
• Assisted clients in development and implementation of digital marketing strategies across their social media platform
• Participated in tender process and handled cost estimates, quotations and invoices and recommended products and services most suitable for client
• Secured more than $300,000 worth of projects while managing multiple accounts

Notable Clients and Projects

• Toyota Motor Asia Pacific
  1. Vehicle Sales Manual and Training
  2. Eco-Dealership
  3. Anti-Counterfeit Campaign
  4. GRAB Animation Project
• Borneo Motors Singapore
  1. GRAB SOP Video
  2. BMS Corporate Video

Managed LEX’PERIENCE (Loyalty Membership)

• Assisted in creation of LEX’PERIENCE web portal and involved in UI/UX testing
• Established and grew membership base through customer retention programs and activities
• Planned and executed marketing calendar activities to increase market share and improve sales

Database Management, Digital and Social Media Marketing

• Managed, updated and analyzed Lexus customer database for segmented customer and marketing events or activities
• Managed social media account with periodic contests and posts
• Utilized email marketing to reach out to existing and potential customers with customized content and call-to-action (CTA) button

Evaluated and Improved Net Promotor Score & Google Review

• Monitored and increased customer satisfaction levels and achieved an all time high of 4.9/5.0 on Google Review from a score of 4.0 previously, ranking among the top in the industry
• Initiated new methods to promote customer to give positive reviews

Managed Budget & Sponsorships and Partnerships & Privileges

• Managed all corporate and golf sponsorships and partnerships for brand and/or product awareness and leads generation
• Planned and tied up with various partners such as AMEX, ISCA and UOB to organize events for High Net-worth Individuals
• Managed accruals and monthly budget & processed purchase orders and invoices, worked with a marketing budget of $300,000/annum

Event Planning & Management (Past notable events)

• Conceptualized and managed events for up to 200 participants with a budget of $150,000 and generated hot leads through events
• Lexus Charity Golf 2018 – Raised more than S$100,000 for charity

Events Management

• Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
• Conceptualized and presented event proposals to clients and executed events as per client’s requirements
• Coordinated and managed project with budgets of up to $100,000

Past Notable Events

• SGX AGM 2017 (1,000 event attendees)
• CapitaLand My Schoolbag 2017 (600 attendees
• Singtel Rewards Movie Screening @ GV Vivocity (260 attendees)
• Singtel Dash Roadshows (8 locations/5 weekends)

Hospitality and VIP Services

• Grew and developed Sands Rewards membership database through thorough understanding of the Marina Bay Sands loyalty program
• Developed and established strong relations with potential and existing players
• Engaged with players to collate feedback and analyzed statistics for the development of upcoming marketing campaigns which led to an increase in casino revenue
• Exceeded monthly target by an average of 10% for the past 14 months in membership acquisition
• Achieved 5 Grazies a year for recognition of outstanding service