Summary
Overview
Work History
Education
Skills
Projects
Languages
Hobbies
Timeline
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Riya Varshney

Riya Varshney

Summary

Postgraduate in Fintech and Analytics with strong skills in data analysis, data visualization, and strategic planning. Experienced in SQL, Power BI, Tableau, and Python. Proven ability to work with business stakeholders to address root problems, design dashboards, and improve analytic workflows

Overview

6
6
years of professional experience

Work History

Strategy Intern

Dentsu
01.2024 - 06.2024
  • Improved market research efficiency by 30% through the effective use of tools like Similarweb, CCS Planner and Explorer, GWI, AQX, Dentsu Cloud, resulting in faster decision-making and resource allocation
  • Assisted the client-facing team with strategic analysis and planning by leveraging advanced Excel and Power BI for data analysis and visualization
  • Developed Power BI dashboards for the strategy team, enabling clear data visualization and empowering the team to make swift, informed decisions
  • Conducted comprehensive data research and analysis on 7 APAC markets to profile the target audience for a prominent hotel chain, developing targeted customer engagement strategies that enhanced client success and solidified the agency-client partnership.

Category Manager

Urban Company
01.2021 - 03.2021
  • Conducted research on technical aspects of the managed category (Salon) using Power BI to identify key quality attributes and cost containment levels
  • Managed a team of 160 on-field professionals, mitigating business risk and reducing average customer lead time by 24 hours through strategic supplier network design
  • Liaised with cross functional teams to address supplier performance issues and develop solutions.

Assistant Manager Strategic Partnerships & Alliances

Blinkit (Formerly Grofers)
09.2019 - 11.2020
  • Payment Partnerships - Bank & Wallet Offers: Conceptualized, planned, and executed partnerships with 20+ banks and 4 major digital wallets in India, driving a 25% increase in incremental GMV
  • Payment Gateway Management: Managed integration and operations of diverse payment gateways for seamless transaction processing
  • Payment Offers Customization: Developed targeted payment offers based on customer card profiles to increase user engagement and transaction volume
  • Data-Driven Decision Making: Utilized data analytics to optimize payment method performance and enhance overall customer experience
  • Loyalty and Customer Engagement: Secured brand partnerships and executed strategic campaigns to enhance customer loyalty
  • Brand Partnerships and Campaign Execution: Successfully executed contest-based campaigns and strategic sales initiatives through brand partnerships
  • GOBD Campaign Management: Managed a customer-centric approach during GOBD, India's largest online grocery sale, achieving sales of 18.1 million items worth INR 2.07 billion
  • Tools Utilized: Proficient in tools like Tableau, Redshift, Amazon Cloud (AWS), and Advanced Excel for data analysis, campaign management, and operational optimization.

Sales Manager

IDFC First Bank
06.2018 - 09.2019
  • Led team of 9 sales officers for X-sell personal loan business and contributed to generation of INR 50 million to business, increasing personal loan revenue
  • Led new project of mobile app-based sales of personal loans of INR 3 million in one month, achieving significant sales growth
  • Assisted in organizing and overseeing assignments to drive operational excellence, improving efficiency in personal loan sales
  • Developed and implemented sales strategies to penetrate new markets and expand customer base for personal loans, achieving a 20% increase in market penetration
  • Mentored and coached sales team members, resulting in a 15% increase in personal loan sales productivity
  • Collaborated with marketing teams to develop targeted campaigns and promotions for personal loan products, enhancing visibility and customer engagement
  • Analyzed customer feedback and market trends to continuously optimize personal loan product offerings, improving customer satisfaction and retention rates
  • Tools Utilized: Salesforce, Advance Excel, Google Analytics

Education

Master Of IT In Business (Financial Technology & Analytics) -

Singapore Management University
06.2024

Post Graduate Diploma in Management (Marketing & Operations) - undefined

Jaipuria Institute of Management
03.2018

Bachelor Of Science in Computer Science Engineering - undefined

Dr.A.P.J. Abdul Kalam Technical University
04.2015

Skills

  • Data Analysis Tools: SQL, Power BI, Tableau, AWS, Python, Advanced Excel
  • Market Research Tools: AQX,GWI ,Nielsen( CCS Planner & CCS Explorer),Similarweb
  • Data Transformation: dbt, Databricks
  • Cloud-Based Data Warehouses: Redshift, Big Query
  • Payments :Card Bin Management,Payment Gateway Management
  • Other Skills: Blockchain, Powerpoint, Machine Learning techniques: XG Boost, Random Forest

Projects

Digital Payments and Innovations: Universal Mobile Payment Solution, Singapore Management University, Singapore:

  • Developed a cross-border payment framework integrating CBDCs and regulated stable coins using blockchain technology, establishing a blockchain-based regulation network for compliance management.
  • Created an operational FX settlement network with smart contracts for real-time transaction processing, leveraging blockchain programmability and traceability to reduce liquidity costs and enhance compliance.
  • Proposed a scalable, secure, and efficient universal payment model applicable for global financial institutions, focusing on evolving cross-border payment models with blockchain innovation.

Data Science in Financial Services: Early Warning Indicators To Detect Corporate Distress, Singapore Management University, Singapore:

  • Utilized machine learning techniques (Logistic Regression, Random Forest, XG Boost) on a dataset of 6,819 listed companies from the Taiwan Stock Exchange to predict financial distress.
  • Conducted data collection and analysis of the Taiwan Economic Journal (1999-2009), employing techniques like SMOTE for class imbalance and Mutual Information for feature selection.
  • Established XG Boost as the most effective model for financial distress prediction, emphasizing performance metrics (Recall, F1 Score) and interpretability.

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Spanish
Intermediate (B1)

Hobbies

I like to spend my free time by playing badminton , dancing or swimming

Timeline

Strategy Intern

Dentsu
01.2024 - 06.2024

Category Manager

Urban Company
01.2021 - 03.2021

Assistant Manager Strategic Partnerships & Alliances

Blinkit (Formerly Grofers)
09.2019 - 11.2020

Sales Manager

IDFC First Bank
06.2018 - 09.2019

Master Of IT In Business (Financial Technology & Analytics) -

Singapore Management University

Post Graduate Diploma in Management (Marketing & Operations) - undefined

Jaipuria Institute of Management

Bachelor Of Science in Computer Science Engineering - undefined

Dr.A.P.J. Abdul Kalam Technical University
Riya Varshney