RIYA SINGH
Summary
I am a results-driven marketing professional with a strong track record in brand awareness, engagement, and campaign development. I specialize in social media strategy, content creation, and data-driven marketing. Adaptable and collaborative, I thrive in dynamic environments, balancing creativity with analytical thinking. Known for my strong communication skills, I am committed to driving impactful marketing outcomes.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media & Marketing Coordinator (PPT)
Artha Networks Inc.
03.2022 - Current
- Content creation and Social media management for all social channels
- Conducted thorough online research and utilized investor websites to gather missing data points, resulting in increase in the accuracy and completeness of the investor database
- Developed and executed an outreach campaign that increased the customer base, through targeted email marketing, social media advertising, and community engagement efforts
- Developed content calendars for enhancing social media engagement.
- Improved brand visibility by coordinating marketing campaigns and events.
- Increased website traffic with targeted email campaigns and digital promotions.
- Increased brand awareness through partnerships with influencers and affiliates.
- Boosted sales by designing and executing creative email marketing campaigns.
Campaign Coordinator
The Brand Power Company
02.2023 - 06.2024
- Developed and executed successful social media campaigns, resulting in a 25% increase in audience engagement and increase in website traffic
- Coordinated with external suppliers and clients to ensure timely delivery of campaign materials, achieving a 95% on-time delivery rate
- Implemented innovative digital marketing strategies, including interactive surveys and contests, resulting in increase in lead generation
- Utilizing email marketing to generate sales, enhance customer engagement, acquire customers, create brand awareness and reward customer loyalty
- Built strong partnerships with community organizations to broaden outreach efforts and increase supporter base.
- Spearheaded digital advertising efforts that led to increased website traffic during key campaign periods.
- Increased campaign reach by developing targeted marketing strategies and utilizing various social media platforms.
Marketing Team Lead
GAOTek Inc.
10.2021 - 03.2022
- Collaborating with potential candidates via LinkedIn
- Managing events and summits
- Holding meetings and conferences, training and managing new interns across different teams
- Maximizing engagement and connection through well-implemented and maintained multi-platform social media content
- Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Managing teams and new interns, as well as conducting training sessions
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing & Sales Assistant
KnowledgePond International Education and Development Ltd.
05.2021 - 08.2021
- Creating content, copywriting and managing accounts for a diverse range of customers for KnowledgePond Education
- Supported sales team by organizing product displays and ensuring optimal inventory levels.
- Improved customer satisfaction by quickly addressing inquiries and providing product information.
- Designing innovative content, infographics which suits our client and target market
- Posting and designing advertisements to be posted on the websites
- Making contact with potential and target clients
Education
Master of Science - Digital Marketing
Singapore University of Social Sciences
Singapore, Null, Singapore12.2025
BBA - Marketing
SIM - RMIT
Singapore, Null, Singapore12.2022
Skills
- Digital Marketing Strategy
- Social Media Management & Paid Advertising
- Content Creation & Copywriting
- Email Marketing & CRM Management
- Data Analysis & Visualization
- Adobe Creative Suite & Canva
- SEO
- Excellent Communication & Time Management
- Strong Analytical & Problem-Solving Abilities
- Leadership & Team Collaboration
- Adaptability & Attention to Detail
- Creativity & Innovation
Certification
- Firm Level Economics: Markets and Allocations - from (University of Illinois at Urbana-Champaign) Issued Aug 2024
- Basic Statistics - from Universiteit van Amsterdam (University of Amsterdam) Issued Jul 2024
- Finance for Non-Finance Professionals - from (Rice University) Issued Jul 2024
- Digital Marketing Foundations - LinkedIn- Issued Mar 2024
- Leadership Mindsets - LinkedIn - Issued Mar 2024
- Becoming a Leader - RMIT University - Issued Dec 2021
- Global Citizenship - RMIT University - Issued Dec 2020
Additional Information
Beyond my professional experience, I am passionate about volunteer and charity work, actively participating in community outreach programs and fundraising initiatives. I enjoy staying updated on emerging marketing trends and continuously enhancing my skills through industry certifications and networking. My adaptability, creativity, and analytical mindset allow me to thrive in dynamic environments, and I am always eager to take on new challenges that drive meaningful impact.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Volunteer
Speak Out Revolution (Graphic Designer)
Oct 2021 - Oct 2022, England
Speak Out Revolution is a non-profit committed to ending workplace harassment and bullying through content creation, event promotion, and strategic partnerships.
Educación Diversa (Content Strategist)
May 2022 - Dec 2023, Australia
Focused on optimizing copy and landing pages for SEO, conducting keyword research, and implementing content strategies to enhance organic reach and search rankings.
Timeline
Campaign Coordinator
The Brand Power Company
02.2023 - 06.2024
Social Media & Marketing Coordinator (PPT)
Artha Networks Inc.
03.2022 - Current
Marketing Team Lead
GAOTek Inc.
10.2021 - 03.2022
Marketing & Sales Assistant
KnowledgePond International Education and Development Ltd.
05.2021 - 08.2021
Master of Science - Digital Marketing
Singapore University of Social Sciences
BBA - Marketing
SIM - RMIT
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