Rishika Raghuwanshi
Summary
Proficient in Account Management having 9+ years of experience in the Retail & e-commerce industry .
Managed major players in the Apparel , Beauty,Shoes, Toys and accessories space generating INR 50+ Cr Annual GMV. Inquisitive towards learning new things, experienced and innovative e-commerce Retail expert with a good record of Internet revenue generation and Vendor / Client servicing.Willingness to take on added responsibilities to meet team goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Business Consultant - Cross Border Trade
Walmart Global Sourcing
06.2023 - 08.2023
- Managing 50+ accounts in Apparel, ETS (Entertainment, Toys and Seasoning)
- Increased client satisfaction by implementing tailored solutions for their unique business needs.
- Identified growth opportunities for clients by conducting thorough financial and risk assessments.
- Developed complete business plans and operational strategies for new and existing business.
- Establish relationship with key accounts, as well as identifying new business opportunities and developing new product line as per sales trends for US and Canada market
- Monitor competition and generate sales lead for Walmart.
- Educating sellers on Walmart seller website and business growth opportunities
- Communicate persuasively for Walmart services to seller for campaign and Fulfillment channel.
- Maintained database systems to track and analyze operational data.
Strategic Account Manager
Amazon India
09.2021 - 05.2023
- Managing 26+ account in Shoes Category - Liberty, Aqualite, Red tape and private labels with annual GMV of INR 7-10 Cr+ for each brand
- Ensured to maintain the highest standards in terms of catalog quality, selection and price parity across other IC marketplace.
- Drive Additional Project as Marketing POC (Shoes/Luggage) for entire category role showing goodness of 40% -60% on Shoes/Luggage GMV due to deals and coupons, price point callout, sub category Discount% etc
- Enhanced client relationships by consistently delivering strategic insights with help of salesforce and cosmos and tailored solutions to sellers / vendors for Amazon tools .
- Handled Inventory as a SME role for shoes Team Inbounding through our major stakeholders impacting to sales.
- International Brand Launches on IN Platform - Hummels, Bruno Manetti.
- Retail Brand Management via distributor channel - Bata, Puma, New Balance, Nike, Vans.
Vendor Manager
Cloudtail India Pvt Ltd
08.2018 - 09.2021
- Enhanced supplier relationships by implementing effective communication strategies and conducting regular performance reviews.
- Streamlined procurement processes for increased efficiency in sourcing, negotiating, and contracting with assigned 30+ accounts in Beauty, Apparel .
- Achieved 2.5 times Growth in terms of GMV and 40% margin Improvements for the category
- Developed comprehensive vendor management policies, ensuring consistency in vendor selection, evaluation, and performance monitoring across the organization.
- Negotiated favorable contract terms with suppliers, securing quality products at competitive prices while protecting company interests.
- Optimized inventory levels by closely monitoring demand trends and collaborating with cross-functional teams to forecast future needs.
- Maintained strong collaborative relationships with internal stakeholders through timely updates on vendor activities and status reports on key initiatives.
- Reduced costs by identifying opportunities for consolidation of services and strategic partnerships with key suppliers.
- Increased supply chain transparency by implementing a robust vendor tracking system that monitored deliveries, invoices, and service level agreements.
- Established clear performance metrics for vendors, enabling data-driven decision-making during supplier evaluations and negotiations.
- Collaborated closely with legal counsel to ensure compliance with applicable regulations and industry standards in all contracts executed with vendors.
- Trained team members on best practices in vendor management, fostering a culture of continuous learning within the department.
- Increased vendor satisfaction by consistently monitoring and addressing their concerns and needs.
- Streamlined vendor onboarding process for faster integration and improved communication channels.
- Handled Brand like - Blue Heaven, Revlon, Medimix, Mysore Sandal, O3, Dennis Lingo, T2F, Mini Klub, Just Herbs.
Marketplace Associate - Amazon US and Europe Accounts
Hamee
05.2015 - 10.2017
- Oversee 3rd party eCommerce sales Identification of new products as per trend and replenishment and communicating to Product Team
- Analyzing sales figures and forecasting future sales volumes to maximize profits and interpreting trends to facilitate planning
- Achieved 120% Target for 5 consecutive month from the period of Oct to Dec 2016 and Jan 2017 and Feb 2017 Introduced Japan Toys Segment in US market for Hamee and achieved sales target
- Introduction Of Indian products In US market and Japan.
- Handled day-to-day operation of US asnd Japan orders on Amazon ,etsy Via Confluence and Zendesk .
- Implemented comprehensive SEO strategy to improve search engine rankings for targeted keywords.
- Effectively negotiated contracts with vendors, securing favorable terms while maintaining strong working relationships.
- Consulted with product development teams to enhance products based on customer interest data.
Assistant Manager
Numero Uno Clothing Ltd
12.2013 - 05.2014
- Handled COCO stores and there merchandise department of shoes and bags wallets.
- Boosted sales by implementing effective merchandising strategies and visually appealing displays.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Collaborated with store management to develop promotional plans and execute timely merchandise resets.
- Streamlined merchandise presentation through consistent application of planograms and adherence to company guidelines.
- Evaluated competitor strategies and adjusted merchandising tactics to maintain a competitive edge within the market.
- Reduced out-of-stock instances by conducting regular audits, adjusting inventory counts, and communicating discrepancies to management.
- Analyzed sales data to identify underperforming products or categories requiring targeted merchandising efforts for improved performance.
- Implemented sales strategies to generate leads and maximize profit margins.
DMIT- Store Operation
Reliance Digital Retail Limited
05.2012 - 12.2013
- Meeting Sales Objective for Store, Managing the front end team and providing the product training.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Education
MBA - Marketing
Galgotias University ,Greater Noida
Delhi07.2012
Skills
- Stakeholder Relations
- Revenue Generation
- Data Analytics
- Planning and Execution
- Account Development
- Project Management
- Lead Generation
- Brand Management
- Business Acumen
- Performance Metrics Analysis
- Resource Planning
- Customer Retention Strategies
- Visualization Tools - SQL , Salesforce , Confluence , Zendesk, Google spreadsheet
Accomplishments
DAY-1 Award winner in Cloudtail India Pvt Ltd
RNR - winner (Shoes)-Amazon India for meeting metrics.
Top seller Marketplace account - Amazon US in Hamee.com for over achieving targets in 2015 ,2016 .
Skill Upgradation
Salesforce Admin Self study
SQL for Data Analysis by Siksha Online
Certification
Amazon Ads Certification
Google Analytics
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Business Consultant - Cross Border Trade
Walmart Global Sourcing
06.2023 - 08.2023
Strategic Account Manager
Amazon India
09.2021 - 05.2023
Vendor Manager
Cloudtail India Pvt Ltd
08.2018 - 09.2021
Marketplace Associate - Amazon US and Europe Accounts
Hamee
05.2015 - 10.2017
Assistant Manager
Numero Uno Clothing Ltd
12.2013 - 05.2014
DMIT- Store Operation
Reliance Digital Retail Limited
05.2012 - 12.2013
MBA - Marketing
Galgotias University ,Greater Noida
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