Rina Pang

• Developed and executed marketing strategies that increased audience engagement and brand awareness.
• Deep understanding of customer demographics, psychographics, and behavior.
• Created targeted campaigns that resonated with target audience.
• Managed all touch points of the customer journey, from social media to media buys to PR events.
• Used CRM data to identify and engage with customers at the right time in the customer journey.
• Developed and executed CRM programs that increased customer loyalty and lifetime value.
• Managed customer service mailboxes and responded to customer queries.
• Identified and executed cross-branding and external partnerships that were beneficial to the business.
• Built relationships with other businesses and organizations.
• Created partnerships that drove new customer acquisition and sales growth.
• Worked with store operations teams to drive sales and improve footfall.
• Planned and executed offline marketing activities, such as A&P events and special events.
• Managed the production of marketing collaterals and in-store communication.

Led Nothing’s Singapore media launch on 4/8/22

• Coordinated event flow for 2 sessions:
• Private media session with guests like Lian He Zhao Bao, Mothership, Hardwarezone and 30+ local media
• KOL and B2B session of 200 pax, achieved 40 attendances of KOL with SGD3000 budget
• Secured brand collaboration with Limited Edition to launch Nothing Phone (1) exclusively before official launch date with other retailers
• This is the first time Limited Edition has worked with a smartphone brand
• Secured POSM and OOH ads distributed using Limited Edition’s online and offline resources
• Ensured online publication were promptly published as well as constant communication with local tier 1 media
• All done on barter and loan basis
• Ensured barter trade was possible with KOL while maintaining budget guidelines
• Negotiated with all types of digital and OOH advertisements
• Planned and executed GTM plans with all current and upcoming products
• Supported online retailers by creating graphics and content creation

• Ensured that Event assistants are properly briefed about their objectives, tasks and roles
• Ensured appropriate bookings and arrangements were made in relation to confirmed events and projects as well as executed promptly
• Managed all marketing plans needed before any execution of any event/activation
• Attended meetings with clients along with heads of business development and marketing regionally, creating GTM plans and execution
• Ensured that all extra costs are invoiced to clients in a timely manner.

• Based in Cambodia
• Tasked with marketing a ‘wechat’ like payment system app
• Observe market, competitors and industry trends and drives strategies for increasing awareness of the company’s products among the target audience group
• Assess current team processes and procedures, identify opportunities for improvement, and implement them, manage teams with various specialties such as digital marketing, brand management, social media, marketing analytics and sales
• Training team members, setting quotas, evaluating and adjusting performance, and developing processes that drive sales.

• The VIP executive is responsible for tending to the needs of a company’s very important clients, to ensure that they come back for more of the services being offered by the organization
• Expected to have good rapport with the management team of the organization
• My disposition to duty will help the organization strike greater deals and obtain favor from related organizations and other big-time clients
• The VIP executive’ role also includes building customer loyalty and good will on behalf of my company; and ultimately, my duties will help the organization increase in revenue generation
• Welcome VIP guests to the organizational and also bid them goodbye when clients are leaving
• Deal with complaints made by clients in efficient manner
• Ensure VIP clients enjoy themselves throughout their stay within the premises
• Inform VIP guests about details of the services provided
• Liaise with the supervisor, and also provide the later with detailed report about events and activities.

• Strategize and deliver solutions to meet client’s objectives
• Build and maintain key client accounts through good communication and network
• Sourcing of talents and key promoters for all events
• Handle queries and troubleshooting
• Manage and maintain client’s budget expectations.