RIDA ABU TAHIR
Summary
Vision-driven change agent with a career-long record of account management, client relationship development, and strategic marketing success. Proven talent for aligning business strategy and objectives with established development and marketing management paradigms, achieving maximum operational impacts with minimal resource expenditures. Growth-focused thought leader, providing solutions aligned with client needs, dynamic leadership to high-performing teams, ensuring world-class client experiences, and delivery. Dedicated professional with strong interpersonal, communication, organizational skills, budget management, strategic planning, and problem-solving expertise.
Overview
11
11
years of professional experience
Work History
REGIONAL ACCOUNT DIRECTOR
WUNDERMAN THOMPSON
05.2021 - Current
- Champion the execution and achievement of multi-channel strategy, creative output, and business objectives while serving as Business Lead for Johnson & Johnson, Abbott Labs and FWD Insurance
- Ensure the delivery of a world-class client experience with a strategic focus on innovation
- Align objectives and bridge communications with cross-functional stakeholders to identify and capitalize on upselling/cross-selling opportunities, resulting in account expansion, and securing a monthly retainer for FWD
- Cultivate and maintain trust-based relationships with key clients, such as J&J, Invisalign, and Abbott Labs, while crafting digital-first consumer campaigns with a focus on social strategy, strategic communications, UX/UI, CX, CRM, and more
- Drive brand activation, campaigns, and governance across nine APAC markets by spearheading the creation of digital creative assets for both social media and display channels
- Leverage data-driven insights to enable continuous improvement across campaigns and engagement
- Uncover client-facing opportunities to increase revenue and account scope through print, digital, and content production work streams
- Promote operational excellence by training, mentoring, and supporting new and experienced account managers, leading to positive outcomes and impact
- Navigate complex challenges and obstacles with an innovative and solution-focused mindset
- Facilitate continuous improvement by identifying campaign inefficiencies and implementing solutions
- Conduct research to maintain up-to-date knowledge of current and emerging industry trends.
- Brought in more than $2M in revenue, resulting in achieving 100% of assigned quota
ASSOCIATE ACCOUNT DIRECTOR
OLIVER AGENCY
06.2020 - 04.2021
- Employed marketing expertise to advise Unilever leadership on impactful marketing strategies as a member of the company’s in-house marketing agency (U Studio)
- Drafted and prepared detailed briefs to facilitate the deployment of results-driven marketing strategies
- Delivered high-quality guidance to team members in achieving business/equity goals, including assisting with creating campaign proposals and establishing timelines, deliverables, budgets, and ROI metrics
- RIDA ABU TAHIR Page 2
- Spearheaded the development and execution of the communication strategy
- Influenced decision-making by generating key insights into creative operations and strategy
- Maintained a strategic focus on enhancing and strengthening the value of the branded creative product
- Played a key role in the successful rebrand of Lux 2022 edition spanning China, India, Middle East
- Africa, and South East Asia by providing effective leadership and integrated communications.
SENIOR ACCOUNT MANAGER
M&C SAATCHI
02.2018 - 06.2020
- Built rapport and positive relationships with clients while overseeing day-to-day engagement
- Provided high-quality leadership to a team of subordinates; mentored internal teams in achieving client goals and objectives by ensuring the on-time, on-budget, requirements-aligned delivery of key projects
- Charted the successful development and launch of dynamic social media (YouTube, Facebook, etc.) campaigns, including analyzing social media and campaign metrics to maximize growth
- Held accountability for overseeing an average budget of $1M+ for clients
- Delivered the full range of products and service to clients, such as website integration, influencer marketing, EDM/CRM/lead ads campaigns, social media content production, community management, e- commerce implementation, and more
- Earned recognition for achieving 150% revenue growth for primary client from 2018 to 2019
- Handled end-to-end project management responsibilities for internal initiatives, including managing costing and contract negotiation.
- Researched emerging industry trends, applications, and concepts to enhance products and services
ACCOUNT MANAGER
LEO BURNETT
01.2015 - 01.2018
- Established strategic relationships with high-value clients, such as McDonald’s, SKII, Nestle Dolce Gusto, and Phillip Morris, to develop marketing strategies in line with objectives, needs, and insights
- Entrusted with managing the on-site creative team during McDonald’s peak campaign periods
- Succeeded in brainstorming, developing, and executing several award-winning marketing campaigns spanning ATL, BTL, digital, PR, and media channels
- Notable mentions include Annual Ramadan
- Campaign, Discover the world series and Merdeka campaign
- Demonstrated a strong ability to independently lead high-impact digital campaigns for key accounts while achieving optimal results
- Liaised with colleagues to develop business pitches, strategies, and campaign ideas.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases
SOCIAL MEDIA & MOBILE MARKETING ASSOCIATE
ZALORA, KUALA LUMPUR
01.2013 - 12.2014
- Oversaw and maintained Facebook, Twitter, Instagram, and YouTube accounts for Zalora, resulting in an increase in engagement and 27% boost in revenue
- Created and implemented impactful strategies to increase company brand awareness and engagement by studying the available data and working to improve rate of return.
- Crafted strategies to improve ROI, revenue, and mobile app loyalty, traffic, and conversions.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media
Education
BACHELOR OF ARTS (B.A - BUSINESS ECONOMICS AND MANAGEMENT
Bachelor of Arts - Business Economics And Management
University of Nottingham
2013
Skills
- Client Relationship Management
- Digital Marketing
- Project Management
- Account Servicing and Growth
- Account Management
- Revenue Generation
- Brand Development
- Marketing Analytics
Timeline
REGIONAL ACCOUNT DIRECTOR
WUNDERMAN THOMPSON
05.2021 - Current
ASSOCIATE ACCOUNT DIRECTOR
OLIVER AGENCY
06.2020 - 04.2021
SENIOR ACCOUNT MANAGER
M&C SAATCHI
02.2018 - 06.2020
ACCOUNT MANAGER
LEO BURNETT
01.2015 - 01.2018
SOCIAL MEDIA & MOBILE MARKETING ASSOCIATE
ZALORA, KUALA LUMPUR
01.2013 - 12.2014
BACHELOR OF ARTS (B.A - BUSINESS ECONOMICS AND MANAGEMENT
Bachelor of Arts - Business Economics And Management
University of Nottingham
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