Richard Lim

• Developed and executed strategic sales plans for consistent growth in the region.
• Streamlined internal operations to increase efficiency while maintaining a high level of service delivery.
• Increased regional sales by implementing innovative marketing strategies and building strong customer relationships.
• Recruited trained, and mentored high-performing sales teams to exceed revenue targets consistently.
• Fostered long-term relationships with key accounts, ensuring repeat business and sustained profitability.
• Lead the Sales to achieved a Sales revenue of US$170M in 2022, support key customers such as Plexus, Fabrinet, Sivantos, etc
• Successfully defended company business in 2023 & 2024, South Asia only declined 4% & 7% in these two years of Market correction.

• Held the Sales Responsibility of TTI Singapore, Thailand, Philippines, Vietnam and India.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Driving the Sales team to grow about $30M over 3 years. Singapore increased $14M, Philippines & Vietnam $6M and Thailand $8M

• Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
• Maintained friendly and professional customer interactions.
• Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
• Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
• Maintained very close relationships with Key Suppliers, such as Vishay, TE, AVX, Yageo, etc
• Generated Growth of $7M growth of Singapore Branch

• Supported sales region of Singapore, Malaysia, Vietnam and Indonesia.
• Responsible for selling the company’s products, providing detailed technical product information and maintaining relationships with customers in assigned geographic territory.
• Leading the sales team and Identify, develop and implement near-term and long-term business development strategies.
• As a mentor to sales staff to provide guidance & training and meeting the management’s billing targets.
• Achieved sales of US$19.4 mill meeting 95% for FY 2014, in spite of the decline of Panasonics Group ($800k)

• Responsible for leading the sales team to meet corporate sales targets and maintaining strong relationships with customers.
• Direct account handling and working with Distributors for Indonesia Region
• Development of the Vietnam Region and training the local sales
• Work with the customer to engage in spec-in activities and increasing TE market share.
• Sales growth of 300% for the HCM Region to $2.1mill, between 2009 to 2011

Customer accounts transferred to Appliance BU after 2011.

• Guide and motivate the direct reports sales team to achieve their sales targets, conducting weekly review on billings and also joint customer visits.
• Direct account handling for Indonesia & some Singapore customers
• Push and work customer to maximize business potential at each account in order to meet sales objectives.
• Achieved growth of 30% for the group sales over the 4 years to hit $51.2mill in 2008
• Grew Hayakawa sales from US$500k to US$5.4 mill in 2 years (2005 to 2007)

• Lead the consumer sales team strategy in South for Print and Imaging, working with US, Japan
• Engage in the activities of spec-in and market share gain with customers in the Singapore consumer industry.
• Establish strong business relationship with key personnel at each customer account.
• Increase sales by identifying new customer accounts.
• Achieve 100% market share at the Panasonics System Network, from 10% in 3 years.
• Grew the local consumer industry sales from US$9 mill in 2002 to US$16 mill in 2007.

• GAM role – Lead / Drive sales team on contract pricing - growth in margin & Revenue for the Natseel Electronics Global Account
• Direct account handling for Natsteel Electronics Singapore & Batam
• Succeeded to clean up all the outstanding payment issues of about $2 mill which affected the company.

• Responsible for the demand creation and working with USA GAM to increase sales to meet the management billing targets
• Engage with engineering, PM to match customer product roadmap with connection solution
• Building strong relationship with engineers / buyers of these major accounts to ensure that Tyco get the best business opportunities.

• Direct sales responsibility for the both Indonesia and Philippines. Cover customers in Industry such as computer, consumer and Automotive.
• Push and work customer to maximize business potential at each account in order to meet sales objectives.
• Solution selling skills : from connector, cable assy, wires and Application Toolings
• Quarterly visits to both countries to explore new business opportunities with new/existing customers and to build relationships with existing customers.