Richard Cheok Eng Sin
Senior Manager (Sales Manager)
Singapore,Singapore
Summary
Involvement in planning, organizing, leading and controlling marketing and sales activities. Identify and develop business and marketing strategies for the APAC region. Introduce new ideas and methodologies to improve and increase brand awareness, sales strategies, as well as to ensure growth of overall system. Building strong customer interpersonal skills. Regional international exposures of cross-cultural issues in business. Achieve the sales target and accountability. Understand the psychology; study of human mind in term of behaviors aspects. Highly determined and enthusiastic team work. High degree of initiative as well as job independence. Strong experience in marketing, business development, services and operations management. Understand and willing to have a listening ear. High level of confidently and positive attitude. Have an open mind and understand organization behaviors aspect at all levels.
Overview
28
28
years of professional experience
Work History
Senior Manager - Sales Manager
Autobacs Venture Singapore Pte Ltd
03.2022 - Current
- Experience in the Business Development Management Industry (International Brand)
- Introduce new ideas and methodologies to improve and increase brand awareness, sales strategies, as well as to ensure growth of overall system
- Develop, initiate and drive marketing and business strategies for the Group to create new business opportunities in the region to achieve the company's growth plan
- Identify sales targets, formulate and implement sales strategies and action plans.
Senior Manager (Sales & Marketing)
TOYO Tyre Sales & Marketing Sdn Bhd
08.2018 - 03.2022
- Provide regular statistics report on client performance and market conditions to management
- Assist in planning, organizing and controlling marketing and sales activities
- Building strong customers in relationships and maintaining customer satisfaction through quality customer service and obtaining feedback
- Provide management with updates and market developments and business opportunities and conduct competitive analysis
- Assist in planning and developing sponsorship packages to attain sales targets and meet the company's objective of increase revenue and market share
- Regional international exposures of cross-cultural issues in business
- South East Asia - Brunei, Indonesia, Malaysia, Taiwan, Philippines, Vietnam, Thailand, Cambodia, Hong Kong, China & etcs
- Monitor and ensure account receivables are within company's guidelines
- Understand the psychology; study of human mind in term of behaviors aspects.
Senior Manager (Sales & Marketing)
Rydanz Tyre (S) Pte Ltd
08.2016 - 08.2018
- Experience in the Business Development Management Industry (International Brand)
- Regional international exposures of cross-cultural issues in business
- South East Asia - Brunei, Indonesia, Malaysia, Taiwan, Philippines, Vietnam, Thailand, Cambodia, Hong Kong, China & etcs
- Monitor and ensure account receivables are within company's guidelines
- During this period, sales in territories have increased by 150%.
Business Planning / Sales Manager
Bridgestone Tyre Sales Singapore Pte Ltd
08.2014 - 08.2016
- Experience in the Business Development Management Industry (International Brand)
- Identify and develop business and marketing strategies for the Singapore region
- Introduce new ideas and methodologies to improve and increase brand awareness, sales strategies, as well as to ensure growth of overall system
- Develop, initiate and drive marketing and business strategies for the Group to create new business opportunities in the region to achieve the company's growth plan
- Identify sales targets, formulate and implement sales strategies and action plans
- Provide regular statistics report on client performance and market conditions to management.
General Manager / Regional Manager
Zhuoyuan Iskandar - Singapore / Malaysia
07.2013 - 07.2014
- Specialize in real estate, construction, building and supplies industry
- Emphasize in the Residential and Commercial & Industrial properties like: High End Residential Properties, Commercial Space & Industrial, Residential Projects, Office & Business Space, Factories, Warehouses and Land
- Identify and develop business and marketing strategies for Group
- Introduce new ideas and methodologies to improve and increase brand awareness, sales strategies, as well as to ensure growth of overall system.
Deputy Assistant Head of Singapore / Malaysia
Mah Sing Group - Singapore / Malaysia
07.2012 - 07.2013
- Develop, initiate and drive marketing and business strategies for the Group to create new business opportunities in the region to achieve the company's growth plan
- Identify sales targets, formulate and implement sales strategies and action plans
- Provide management with updates and market developments and business opportunities and conduct competitive analysis.
Senior Group Director / Senior Project Manager
HSR International Realtors Pte Ltd
07.2010 - 07.2012
- Identify sales targets, formulate and implement sales strategies and action plans
- Provide management with updates and market developments and business opportunities and conduct competitive analysis
- Top 30 Producers for Sep 2011, Top Division 3rd Quarter 2011 and Top 300 Producers for the Year 2011.
Sales Manager - SM Project Leader
Far East Organization
04.2008 - 07.2010
- SALES & LEASING OF PROPERTIES
- Specialize in Residential & Commercial & Industrial properties likes: Office Space and Business Space, Commercial Space (Retailing) & Industrial, Residential Projects, Factories, Warehouses, Office and Land
- I have received the Top Sales Excellence Award 2008 & 2009
- Identify and develop business and marketing strategies for Group
- Introduce new ideas and methodologies to improve and increase brand awareness, sales strategies, as well as to ensure growth of overall system.
Sales Manager
Lam Seng / Huan Chew Oil Trading Pte Ltd
05.2005 - 03.2008
- Experience in the Business Development Management Industry (International Brand)
- Identify and develop business and marketing strategies for the APAC region
- Introduce new ideas and methodologies to improve and increase brand awareness, sales strategies, as well as to ensure growth of overall system
- Develop, initiate and drive marketing and business strategies for the Group to create new business opportunities in the region to achieve the company's growth plan
- Identify sales targets, formulate and implement sales strategies and action plans.
Sales & Marketing Manager
Stamford Tyres International Pte Ltd
03.1996 - 04.2005
- Assist in planning, organizing and controlling marketing and sales activities
- Building strong customers in relationships and maintaining customer satisfaction through quality customer service and obtaining feedback
- Provide management with updates and market developments and business opportunities and conduct competitive analysis
- Assist in planning and developing sponsorship packages to attain sales targets and meet the company's objective of increase revenue and market share
- Regional international exposures of cross-cultural issues in business
- South East Asia - Brunei, Indonesia, Malaysia, Taiwan, Philippines, Vietnam, Thailand, Cambodia, Hong Kong, China & etcs
- Monitor and ensure account receivables are within company's guidelines
- During this period, sales in territories have increased by 80%.
Skills
- Strategic Planning
- Cross-Functional Collaboration
- Operations Management
- Cross-functional Team Coordination
Activities
- Founder Committee Member of Sales Professional Club - Sales Academy, Marketing Institute of Singapore, Singapore
- Member of Marketing Institute of Singapore, Singapore
- Member of Singapore Institute of Management, Singapore
- Corporate Membership of Institute of Administrative Management, UK
- Diplomate Membership of London Chamber of Commerce and Industry, UK
- Ex-Chairman of Youth Executive Committee, Toa Payoh Community Club
- Ex-Assistant Secretary of Community Club Management Committee, Toa Payoh Community Club
- Ex-Chairman of Community Arts & Culture Club, Toa Payoh Community Club
Careerinterests
Negotiable, Immediate
Educationalandprofessionalqualification
Master Degree (MBA) with Merit, Roehampton University (UK), Business Administration, 2023, 2024, Ottawa University (USA), Business Administration, 2002, 2003, The Institute of Administrative Management (UK), Administration / Human Resource, 1992, 1993, The Institute of Administrative Management (UK), Administration / Human Resource, 1991, 1992, The London Chamber of Commerce and Industry (UK), Marketing / Selling Management, 1990, 1991
Summaryskills
Good, Good, Good, Good, Good, Good, Good, Good, NA, NA, Fair, Fair, NA, NA, Good, Good, NA, NA, Good, Good, NA, NA, Good, Good, Word, Excel, PowerPoint and etcs., Attended various Leadership Training Development Courses., Good communication skills in English & Mandarin., Para Counsellor trained in the Singapore Armed Forces and Community Meditation Program in Community Services.
Awards
07/01/1994, 5 years good and services award, 07/01/1999, 10 years good and service award, 07/01/2011, 15 years good and service award, 08/31/2016, 20 years good and service award, 08/09/2021, 25 years good and service award, 08/09/2015, Bishan-Toa Payoh GRC Distinguished Service Medal - DSM Division Outstanding Service Medal - 2015, 09/05/1991, 5 years good conducts and services, 07/01/2001, 10 years good conducts and services
Personalphilosophy
I am deeply committed to the concept that sales and marketing is essentially education - that is, educating people in favor of one's organization and embraces seven basic groups: the local community, employees, customers, suppliers, stockholders, the financial community, and the general publics. While I believe that those engaged in sales and marketing have the main responsibility for developing and enhancing a positive image in the eye of the public. I feel strongly that their end objectives should be company growth in terms of sales and profits.
Nationalservice
Completed
Personal Information
- Ethnicity: Chinese
- Height: 1.75m
- Weight: 73 kg
- Health Status: Excellent
- Gender: Male
- Nationality: Singaporean
- Marital Status: Married
Timeline
Senior Manager - Sales Manager
Autobacs Venture Singapore Pte Ltd
03.2022 - Current
Senior Manager (Sales & Marketing)
TOYO Tyre Sales & Marketing Sdn Bhd
08.2018 - 03.2022
Senior Manager (Sales & Marketing)
Rydanz Tyre (S) Pte Ltd
08.2016 - 08.2018
Business Planning / Sales Manager
Bridgestone Tyre Sales Singapore Pte Ltd
08.2014 - 08.2016
General Manager / Regional Manager
Zhuoyuan Iskandar - Singapore / Malaysia
07.2013 - 07.2014
Deputy Assistant Head of Singapore / Malaysia
Mah Sing Group - Singapore / Malaysia
07.2012 - 07.2013
Senior Group Director / Senior Project Manager
HSR International Realtors Pte Ltd
07.2010 - 07.2012
Sales Manager - SM Project Leader
Far East Organization
04.2008 - 07.2010
Sales Manager
Lam Seng / Huan Chew Oil Trading Pte Ltd
05.2005 - 03.2008
Sales & Marketing Manager
Stamford Tyres International Pte Ltd
03.1996 - 04.2005
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