Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ric Ng

Summary

Strategic E-commerce and retail leader with over 14+ years of experience driving business across APAC. Proven track record of managing over 40+ countries and delivering high growth revenue and profits. Transforming customer experience through digital innovation and omni-channel initiatives. Well-versed in P&L and other finance reportings, vendor negotiations, digital marketing and building high-performing cross-functional teams in local countries.

Overview

18
18
years of professional experience

Work History

Senior Regional Ecommerce Business Manager

Charles & Keith
04.2011 - 08.2025

- Spearheaded the launch and growth of the e-commerce business, building it from inception into a multi-million-dollar regional business across 48 countries worldwide. Key focus in Singapore, Taiwan, Hong Kong, Australia, Malaysia and Middle East.


- Established core Ecommerce Infrastructures from Magento to Salesforce, Order Management Systems, Cross-Border logistics, Localized payment options, Mobile Application and more


- Led global expansion to countries with no retail presence (eg: Australia and New Zealand) and partnered with local retail franchisees for new online business model which brought in additional $3m profits each year.


- Champion APAC's omni channel strategies by launching Click and Collect, Buy online and return to store, Retail sales Referral and Loyalty programme for both online and retail


- Oversee the entity's P&L, responsible for setting yearly sale targets, budget allocation, expenses optimization and hitting the NPAT target.


- Close collaboration with internal function teams such as marketing, operations and finance teams. Approving all initiatives and budgets requested.


KEY ACHIEVEMENTS:


- Rapid global expansion from initial 5 delivering countries to more than 48 countries globally

- Achieving over more than 80 millions SGD in sales revenue in a single year and maintain a good NPAT at 26%

- Online franchise business model brought in additional $3m profits each year and helped retail franchisees to operate as an additional sales channel during Covid period

- Omni-channel initiatives that brought in significant sales and traffic to both retail and online

- Setup (Hired and Trained) local E-commerce teams based in respective countries (eg: Taiwan, Korea, Thailand, Indonesia and Vietnam)

- Secured more than half a million in government grants at the early days of the business

Senior Project Executive

Infowave Pte Ltd
08.2008 - 03.2011

- Manage accounts on Ecommerce Projects

- Liaise with clients on project requirements

- Prepare technical & design specification

- Work with account Managers on quotation

- Coordinate with clients on system implementation / testing - Manage timeline, budget and manpower for each projects

- Advise and liaise with clients on system changes

- Provide monthly reports and updates to senior ma

Development Technologist

Nanyang Polytechnics
08.2007 - 08.2008

Secondary Pharmaceutical e-Learning software application


- Develop in-house customized e-learning software on e-Biomedical Manufacturing using SuperPro Designer v7.0 and Excel

- Evaluate and propose softwares to be used at the initial stage of the project

- Liaise with vendors on the purchasing of softwares

- Arrange and schedule SuperPro software training for staffs

- Create user interface on Microsoft Excel

- Program testing to ensure the accuracy of end results


Others -Design seminar posters, brochure and customized email template for e-invitation using Photo

- Create and Manage user account

- Troubleshoot computer problems. E.g: Hardware failure, expiry of software license, network connection

Education

Post Grad Diploma - General Management

Columbia Business School
Singapore
08-2018

Diploma - Engineering Informatics

Nanyang Polytechnic
Singapore
03-2007

Skills

  • - Ecommerce & Retail Strategy
  • - Global Market Expansion
  • - Omnichannel Management
  • - P&L ownership & Finance reporting
  • - Digital Transformation & AI Adoption
  • - Digital Marketing & Promotions
  • - Vendor Management & Negotiation
  • - Leadership & Talent Development
  • - Customer Loyalty & Experience Programs
  • - Cross Border Logistics

Languages

English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Bilingual or Proficient (C2)

Timeline

Senior Regional Ecommerce Business Manager

Charles & Keith
04.2011 - 08.2025

Senior Project Executive

Infowave Pte Ltd
08.2008 - 03.2011

Development Technologist

Nanyang Polytechnics
08.2007 - 08.2008

Post Grad Diploma - General Management

Columbia Business School

Diploma - Engineering Informatics

Nanyang Polytechnic
Ric Ng