Strategic E-commerce and retail leader with over 14+ years of experience driving business across APAC. Proven track record of managing over 40+ countries and delivering high growth revenue and profits. Transforming customer experience through digital innovation and omni-channel initiatives. Well-versed in P&L and other finance reportings, vendor negotiations, digital marketing and building high-performing cross-functional teams in local countries.
- Spearheaded the launch and growth of the e-commerce business, building it from inception into a multi-million-dollar regional business across 48 countries worldwide. Key focus in Singapore, Taiwan, Hong Kong, Australia, Malaysia and Middle East.
- Established core Ecommerce Infrastructures from Magento to Salesforce, Order Management Systems, Cross-Border logistics, Localized payment options, Mobile Application and more
- Led global expansion to countries with no retail presence (eg: Australia and New Zealand) and partnered with local retail franchisees for new online business model which brought in additional $3m profits each year.
- Champion APAC's omni channel strategies by launching Click and Collect, Buy online and return to store, Retail sales Referral and Loyalty programme for both online and retail
- Oversee the entity's P&L, responsible for setting yearly sale targets, budget allocation, expenses optimization and hitting the NPAT target.
- Close collaboration with internal function teams such as marketing, operations and finance teams. Approving all initiatives and budgets requested.
KEY ACHIEVEMENTS:
- Rapid global expansion from initial 5 delivering countries to more than 48 countries globally
- Achieving over more than 80 millions SGD in sales revenue in a single year and maintain a good NPAT at 26%
- Online franchise business model brought in additional $3m profits each year and helped retail franchisees to operate as an additional sales channel during Covid period
- Omni-channel initiatives that brought in significant sales and traffic to both retail and online
- Setup (Hired and Trained) local E-commerce teams based in respective countries (eg: Taiwan, Korea, Thailand, Indonesia and Vietnam)
- Secured more than half a million in government grants at the early days of the business
- Manage accounts on Ecommerce Projects
- Liaise with clients on project requirements
- Prepare technical & design specification
- Work with account Managers on quotation
- Coordinate with clients on system implementation / testing - Manage timeline, budget and manpower for each projects
- Advise and liaise with clients on system changes
- Provide monthly reports and updates to senior ma
Secondary Pharmaceutical e-Learning software application
- Develop in-house customized e-learning software on e-Biomedical Manufacturing using SuperPro Designer v7.0 and Excel
- Evaluate and propose softwares to be used at the initial stage of the project
- Liaise with vendors on the purchasing of softwares
- Arrange and schedule SuperPro software training for staffs
- Create user interface on Microsoft Excel
- Program testing to ensure the accuracy of end results
Others -Design seminar posters, brochure and customized email template for e-invitation using Photo
- Create and Manage user account
- Troubleshoot computer problems. E.g: Hardware failure, expiry of software license, network connection