Summary
Overview
Work History
Education
Skills
More about myself
Timeline
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Reuben Chew

Reuben Chew

Strategic Marketer

Summary

Throughout my career, I've led successful product development and new channel initiatives. I've developed and executed effective trade marketing strategies, driving sales growth beyond targets. With my deep understanding of market dynamics and adaptable nature, I'm well-equipped to thrive in the aftermarket mobility sector

Overview

15
15
years of professional experience

Work History

Marketing Manager

Robert Bosch Sdn Bhd
02.2018 - Current
  • Strategize Annual Marketing Campaign with the theme and focus product
  • Managed budget allocation and resource utilization to maximize marketing ROI
  • New Channel Development: E-commerce and O2O
  • Customer Experience Journey strategy through Concept stores

Leading marketing department:

  • Product
  • Price and profitability
  • Distribution Channels
  • Branding and PR

Strategic Marketing Specialist

Kansai Paint Asia Pacific
11.2014 - 01.2018

Strategize and execute annual Trade Marketing campagins

  • Price setting
  • Trade deals and promotion
  • Distributor Agreements
  • Trade loyalty program
  • Concept Store development


Product Manager

  • Planning and forecast
  • Product profitability


Brand Executive

Auric Pacific
01.2012 - 12.2013

#1 Forecast & planning of chilled product SKUs

#2 Assisting Brand Manager with:

  • Execution of marketing campaigns
  • Prepare monthly sales report analysis

Assistance Brand Manager

Mamee Double Decker
01.2013 - 10.2013

Managing brand: Corntoz, Double Decker, Nutrigen

  • Manage annual A&P budget to achieve sales target
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Compiled product and customer data to generate informed profit projections.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.

Business Development Executive

Toshiba Transmission & Distribution System
11.2008 - 12.2011

Sales and Key Account Management for:

  • Solar turnkey projects
  • Low voltage projects
  • Electric bikes

Education

Bachelor of Arts - Business Management

University of Sunderland
Subang, Selangor
04.2001 -

Business Foundation

Metropolitan College
Subang, Selangor
04.2001 -

Skills

Product Development

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More about myself

I am committed to maintaining a healthy lifestyle by incorporating regular exercise and continuous personal development into my routine. With this in mind, I have set specific goals to engage in various physical activities, including gym workouts, basketball, and bouldering, on a consistent basis. These activities not only promote physical fitness but also provide opportunities for social interaction, stress relief, and personal growth.


In addition to prioritizing my physical well-being, I recognize the importance of enhancing my soft skills to thrive in both personal and professional settings. To achieve this, I have subscribed to Udemy, where I plan to dedicate time every weekend to explore courses that focus on areas such as communication, leadership, time management, and emotional intelligence. By investing in my personal development through continuous learning and skill-building, I aim to become a more effective communicator, a better leader, and a well-rounded individual

Timeline

Marketing Manager

Robert Bosch Sdn Bhd
02.2018 - Current

Strategic Marketing Specialist

Kansai Paint Asia Pacific
11.2014 - 01.2018

Assistance Brand Manager

Mamee Double Decker
01.2013 - 10.2013

Brand Executive

Auric Pacific
01.2012 - 12.2013

Business Development Executive

Toshiba Transmission & Distribution System
11.2008 - 12.2011

Bachelor of Arts - Business Management

University of Sunderland
04.2001 -

Business Foundation

Metropolitan College
04.2001 -
Reuben ChewStrategic Marketer