Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Reshmi Menon

Singapore

Summary

I have approximately 6-7 years of experience as a Buyer, specializing in brand management, B2B sales, and merchandising for FMCG, soft drinks, confectionery, and local produce (fruits & vegetables), as well as health supplements and beauty brands. Currently, at Marks and Spencer, I oversee procurement for a diverse range of categories across SG, MAL, and HK. My responsibilities encompass end-to-end trading, including brand negotiation, account setup, planogram planning, and ensuring a strong brand representation in our stores. Additionally, I strategize and execute campaigns and monthly thematic promotions to meet our budget targets. Notably, my extensive experience has enabled me to cultivate strong relationships with various distributors and logistic partners.


At Vitakids Pte Ltd and Metro Pet Ltd our primary focus there was introducing new brands and identifying opportunities for listing in both online and offline channels.


After dedicating seven years to the retail corporate sector, I am eager to embark on a new career path in a different industry. I am confident that my strong administrative skills are transferable and valuable across various sectors. I am a diligent and adaptable individual, eager to learn and seeking an opportunity to transition into a new field.

Overview

9
9
years of professional experience

Work History

Senior Food Buyer

Marks and Spencer Asia
01.2020 - Current
  • Source for local brands and products to fill in the gaps for Marks and Spencer SG, MAL and HK
  • Review pricing and negotiate business terms with suppliers
  • Handle all import regulations and logistics for new brands
  • Ensure regular store replenishment
  • Timely communicate with local and overseas vendors to maintain good relationship
  • Ensure smooth handling of all operational issues such as ordering, logistics, promotional settings, and customer inquiry
  • Assist E-commerce team and marketing team in planning online and offline themes to drive sales and upload all products on M&S Food app, Panda Mart, Grabmart.

Buyer/Sales and Merchandising (Health & Beauty)

Metro Pte Ltd
09.2018 - 12.2019
  • Source for new brands and products, review existing merchandise to ensure competitiveness
  • Negotiate the best promotional deal as compared to competitors in the market, keeping in mind company savings
  • Brainstorm different ideas to enhance store events to achieve KPI
  • Assist in planning atriums and expo events to increase sales
  • Source for new suppliers/vendors, manage with existing suppliers/vendors ensuring quality service is always delivered
  • Negotiation with suppliers for better product assortment, better costing, and support for A&P program.

Buyer (Regulation/Nutrition)

Vitakids Pte Ltd
02.2016 - 08.2018
  • Document preparation and product registration submission to Agri-Food and Veterinary Authority of Singapore (AVA), Health Science Authority (HSA), and ASEAN Cosmetic Directive (ACD) for Food, Health supplements, therapeutic herbs, and cosmetic products
  • Review and streamline processes, SOPs, roles & responsibilities for regulatory operations in VITAKIDS and monitor implementation of the processes
  • Manage key health brands for international buying
  • Sourcing out for potential new brands, ideal for distribution
  • Creating and developing new ideas to increase brand awareness
  • Responsible for merchandising for new outlets and new brands in our retail shop
  • Planning and assisting in preparation for trade shows
  • Preparing nutrition notes for retail staff
  • Conducting nutrition training every month.

Teacher

Ministry of Education (MOE)
08.2014 - 10.2014
  • Covered teaching duties in Food & Nutrition for lower and upper secondary school students
  • Ability to explain and aid students in their O-level coursework
  • Ability to plan, collect material, and deliver the lessons in the class.

Education

Bachelor of Science in Food Science and Human Nutrition -

Singapore Institute of Technology
07.2015

Diploma in Food Science and Technology -

Singapore Polytechnic
03.2013

Skills

  • Inventory Oversight
  • Cost Control
  • Contract Negotiation
  • Financial Planning
  • Pricing Negotiations
  • Customer Service

Personal Information

  • Date of Birth: 10/13/92
  • Nationality: Singaporean

Timeline

Senior Food Buyer

Marks and Spencer Asia
01.2020 - Current

Buyer/Sales and Merchandising (Health & Beauty)

Metro Pte Ltd
09.2018 - 12.2019

Buyer (Regulation/Nutrition)

Vitakids Pte Ltd
02.2016 - 08.2018

Teacher

Ministry of Education (MOE)
08.2014 - 10.2014

Bachelor of Science in Food Science and Human Nutrition -

Singapore Institute of Technology

Diploma in Food Science and Technology -

Singapore Polytechnic
Reshmi Menon