Mashel Gill
Singapore
Summary
Dynamic and results-driven Branding & Marketing Executive with over 3 years of experience in developing & executing innovative marketing strategies to drive brand growth and increase market share. Proven track record of building and leading high-performance teams to achieve business objectives. Skilled in brand development, digital marketing, market research, and strategic planning.
Overview
11
11
years of professional experience
Work History
Communications Assistant (hybrid part time)
Avemore Pte Ltd
04.2023 - 08.2024
- Developing and implementing communications strategies
- Drafting and editing internal and external communication articles (e.g
- Publications, press releases, social media posts)
- Maintaining appointments and calendars
- Preparing reports and presentations
- Tracking projects as well as media exposure
- Facilitating effective in-house communications
- Assisting in executing social media strategies and maintaining web content
- Update media lists and databases on a regular basis.
Branding & Marketing Executive
HSM Marine Engineering Pte Ltd
07.2023 - 07.2024
- Developed and implemented comprehensive marketing strategies aligned with company goals to drive brand awareness and customer engagement
- Created and executed multichannel marketing campaigns, including digital marketing, social media, and content marketing
- Growing business through the development of new leads and new contacts
- Identifying new revenue opportunities
- Conceptualized and designed marketing and promotional materials to support regional sales team
- Analyzed market trends, customer insights, and competitive landscapes to identify opportunities for growth and innovation
- Managed full content writing and design for all websites, brochures, and EDMs
- Effectively managed marketing budget, allocating resources to initiatives with the highest ROI
- Utilized data-driven insights to track and measure the effectiveness of marketing campaigns, making data-based decisions to optimize future efforts
- Created company logos, name cards, and PPT decks
- Oversaw overall corporate communications and corporate branding projects.
Senior Corporate Communications Executive
Bestlabs Pte Ltd
06.2020 - 02.2023
- Overseeing 8 entities inclusive of Marine, Oil & Gas, Steel & 2 F&B companies
- Promoted to Senior Executive within 2 weeks of joining company
- Develop & implement a clear and consistent corporate communications strategy across all aspects of external & internal communications
- Full design and content writing for websites, brochures, EDMs
- Act as Crisis Communications Executive during crisis
- Build, manage, and maintain strong relationship with media channels and influencers
- Monitor industry trends and competitors' communication strategies to stay ahead of the curve
- Presentation of sales financial analysis reports to higher management
- Being actively involved in all events and festivals to ensure team collaboration and participation.
Customer Service Executive
I Can Read Asia
02.2018 - 02.2020
- Upselling of English writing and speaking courses
- Enrolment, registration, and collection of payment
- Timetable scheduling for courses and camps
- Answering enquiries and handling difficult customers.
Senior Admin Executive
ST Logistics Pte Ltd
05.2013 - 11.2017
- Handling and processing large volumes of documentation from SAF, ensuring typing accuracy in the SAP system
- Answering enquiries via walk-ins, phone calls and emails
- Adhering to high standards of SOP.
Education
Mass Communications, Advanced Diploma -
MDIS
SINGAPORE11.2009
O Levels -
Hua Yi Secondary
SINGAPORE11.2005
Skills
- Market research analysis Professional
- Brand strategy development Professional
- Digital marketing expertise Professional
- Creative storytelling techniques Professional
- Strategic planning, Creative thinking, Strong communication
- Brand development, Market research, Digital marketing
- Campaign management, Team leadership, Data analysis
- Client relations, Social media, Brand positioning
- Public speaking, Sales experience, Project management
- Trend forecasting, Budget management, Creative problem-solving
- Exploring distant lands
- Getting lost in a good book
- Capturing moments
Hobbies and Interests
- Feeling the music
- Every kind of sport
Timeline
Branding & Marketing Executive
HSM Marine Engineering Pte Ltd
07.2023 - 07.2024
Communications Assistant (hybrid part time)
Avemore Pte Ltd
04.2023 - 08.2024
Senior Corporate Communications Executive
Bestlabs Pte Ltd
06.2020 - 02.2023
Customer Service Executive
I Can Read Asia
02.2018 - 02.2020
Senior Admin Executive
ST Logistics Pte Ltd
05.2013 - 11.2017
Mass Communications, Advanced Diploma -
MDIS
O Levels -
Hua Yi Secondary
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