Resham Pehlwani

Senior Paid Social Manager,(06/2021-06/2022)

Paid Social Manager (06/2021 - 06/2022)

Clients: Tableau, Workday, Japan Airlines, Canva, Hoka, Teva, UTU, Amore pacific, ServiceNow, Deckers

• Lead day-to-day activities across clients in the APJ region, including multi-channel campaign management, conducting key campaign meetings, participating in campaign ideation, overseeing builds and optimization,& managing budget pacing and reporting.

• Developed data-informed Paid Social media strategies tailored to client objectives, resulting in achieving KPIs and laying the groundwork for overall account growth.

• Spearheaded the implementation of a comprehensive test & learn approach, conducting diverse tests across

multiple brands and regions to bolster client confidence and establish best practices.

• Partnered with global and regional Paid Search, Display & Content syndication teams, ensuring consistency in targeting and messaging to meet client objectives & enhance overall performance

• Coordinated with external media agencies to identify regional opportunities, negotiate contracts, and drive incremental reach in priority markets.

• Collaborated with Paid Search, Programmatic, and Analytics teams to align performance reporting & optimization efforts across channels.

• Contributed to the expansion of the APJ team through conducting interviews, onboarding, and training new resources. Assisted in the development of the Paid Social training syllabus and playbook.

Selected Accomplishments: Workday: Successfully realized a 184% surge in Paid Social spending from Q2 to Q4.

Implemented Tableau creative tests that significantly lowered cost per lead (52%) for webinar campaigns in Pan APAC and directly contributing to the sales pipeline.

Collaborated with clients and platform representatives to launch the first Brand to Demand Campaign in APJ, resulting in a 29-percentage point increase in Q4 Share of Feed ranking and securing the top spot in December and January

Clients: Shell Eastern Petroleum & Treasury Wines Estate

• Manage of Social campaigns, from inception to execution– collaborating closely with traders, delivering best-in-class digital operations and campaign outcomes

• Day-to-day liaising with internal/client teams on all aspects of Social campaign management including set-up, strategy/planning, audience planning, analytics via phone calls, webinars etc.

• Ownership and accountability for optimization, providing thoughtful insights and analysis, exceeding campaign goals, delivering against core business objectives and providing clear reporting.

• Drive resolution of campaign and technical challenges through process development, automation, and collaboration with the team.

Selected Accomplishments: Key member to drive and supervise the social implementation hub for APAC region (11 markets) out of Singapore.

Successfully delivered campaigns with total spend of $3.1M.

Pushed forward 100% adoption of social media marketing in emerging markets.

Clients: Snapple, Rimmel, H&M, Subway, Pepsi, Target, and Amex.

• Project Management from pitch to execution in researching, ensuring proper time management, scheduling, and overseeing creative processes guaranteeing the creative team is properly prepared.
• Liaised with Design, Editorial and Video Production as well as assigned Velocity Integrated Marketing representatives.
• Coordinated closely with the independent Viacom networks for implementing and executing promotional creative plans

Selected Accomplishments: Independently redesigned the Velocity campaign service template, which ensured speedy.

Production of deliverables with greater accuracy. Led a team to present the brand partnership vision of Viacom x Lyft to the senior management.