Reecha Kumar
Singapore
Summary
Marketing Communication Specialist with 10+ years of experience in creating a variety of marketing collaterals for lead generation and lead nurturing. Excellent communicator with expertise in running end-to-end marketing and internal communication campaigns. Accustomed to a high level of responsibilities including, managing marketing campaigns, keyword research, end-to-end content marketing from creation to optimisation, managing CMS and tracking the performance of content. Proven experience in creating content for blogs, video scripts, websites, landing pages, drip email campaigns, newsletters, EDMs, ebooks, news articles, copywriting for Google Adwords, digital banners and video scripts. Adept at researching knowledge-based content on topics and writing original blogs that have a high impact. Trained in Instructional Design and E-Learning for designing course manuals, SOPs, web-based training and computer-based training.
Overview
24
24
years of professional experience
2002
2002
years of post-secondary education
Work History
Deputy Marketing Manager
Global Indian International School
04.2024 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Digital Content Writer
RTG Media
06.2023 - Current
- LinkedIn Posts Design
- Conversion Copywriting
- HubSpot, Google Analytics, Facebook Ads
- WordPress
- Facebook Ads
Content Strategist
MRM (MacCan Worldgroup Network)
09.2022 - 03.2023
- Create Content framework (content pillars & themes) for clients like GSK & Friso
- Conduct industry-specific research to build the content strategy
- Come up with key points/direction for copywriting
- Create content calendars for LinkedIn
- Create LinkedIn social posts for B2B clients like Friesland Campina Professional
- Conduct content audits for videos, articles and web platforms
- Create content for the UX of video-based platform
- Contributed to the successful launch of video platform for client
- Helped client's LinkedIn business page reach high awareness and engagement level through strategic content
- Helped IT organisations in digital selling through the personal LinkedIn profile
Team Manager - Media Operations
Honeycombers Pte Ltd
11.2021 - 02.2022
- Company Overview: Leading digital platform in Singapore
- Client servicing - acted as the conduit between client and editorial team for timely fulfilment of projects
- Published and optimized Facebook Ads to achieve maximum reach for clients' campaigns
- Managed team of client servicing executives to ensure that all client campaigns met the deadline
- Leading digital platform in Singapore
- Successfully achieved high reach for all client campaigns by optimizing the Facebook Ads
- Successfully handled high-priority clients by ensuring accuracy and adherence to the timeline for their campaigns
- Reason for leaving - Mismatch of scope
Content Strategist
Equinet Academy
05.2021 - 10.2021
- Company Overview: WSQ-approved training provider
- Headed content generation activities by identifying content gaps and creating SEO-friendly long-form content
- Identified topics based on keywords, maintained content calendar, managed a team of freelance writers, created impactful blogs with the help of subject matter experts, edited & proofread blogs, performed SEO, and published blogs
- WSQ-approved training provider
- Successfully increased website views by adding search-engine friendly and informative blogs that targeted prospective course-takers
- Streamlined content creation process by implementing an effective content calendar
- Effectively managed a team of freelancers to generate blogs with top-notch content and in the desired tone and style
Senior Content Executive
Global Indian International School
05.2018 - 05.2021
- Company Overview: Leading international school in Singapore
- Managed and optimized blog - created SEO-oriented blogs, news articles and advertorials
- Generated high-performing Keywords for Blogs, Social Media Posts, YouTube
- Created content for multiple marketing collaterals - eBook, newsletters, lead nurturing emails, drip email campaigns, EDMs, landing pages, webpages
- Created performance-oriented copy for Facebook & Gmail ads, and Google Display Ads
- Created & published news articles on school events for Global School News
- Performed on-page SEO optimization to improve the ranking of webpages and websites through effective meta-tags, keyword density, strong H1 and H2s, alt image text and CTAs
- Handled Digital and Media Agencies - creating content briefs, giving feedback, managing timeline
- Managed Media Buying of third-party websites for content syndication and building the company's brand awareness (negotiating packages, liaising for publishing relevant content, tracking the performance of the content on third-party platforms)
- Generated and presented analytics reports through Google Analytics and HubSpot
- Leading international school in Singapore
- Successfully increased admission inquiries by creating impactful content in form of informative web pages, impactful blogs, landing pages, emails, social media posts, print ads and brochures
- Achieved a substantial degree of brand awareness for the school among the expat community
- Engage prospects through informative content and mobilize the marketing pipeline
- Effectively managed various internal and external stakeholders like the academic team, creative agency, digital agency, media and third-party platforms in Singapore
Content Writer
Solastis Solutions Pte Ltd
09.2017 - 05.2018
- Company Overview: A startup SIP CRM provider
- Created website content and blogs to market SIP and CRM products
- Translated complex product specifications into simplified language for the target audience
- Created how-to-do articles and SOPs
- Created Use Cases
- Assisted in ad-hoc communication requirements
- A startup SIP CRM provider
- Successfully able to generate interest and brand awareness for the company's newly launched SIP CRM, among small and medium enterprises
Senior Content Manager
Citrus Web Solutions
01.2010 - 01.2011
Instructional Designer
G E Capital
01.2005 - 01.2006
Content Developer
NIIT
01.2001 - 01.2004
Education
Masters - English Literature
Patna University
MBA - Marketing
L N Mishra
Diploma - Digital Marketing
Chatsworth Media Art Academy
Skills
Content Strategy
Other Information
Google Suite, MS Office, Canva, Adobe Photoshop, English, Hindi, Fusion Cooking, Food Blogging - https://indianbowl.wordpress.com
Personal Information
Available: Immediate
Timeline
Deputy Marketing Manager
Global Indian International School
04.2024 - Current
Digital Content Writer
RTG Media
06.2023 - Current
Content Strategist
MRM (MacCan Worldgroup Network)
09.2022 - 03.2023
Team Manager - Media Operations
Honeycombers Pte Ltd
11.2021 - 02.2022
Content Strategist
Equinet Academy
05.2021 - 10.2021
Senior Content Executive
Global Indian International School
05.2018 - 05.2021
Content Writer
Solastis Solutions Pte Ltd
09.2017 - 05.2018
Senior Content Manager
Citrus Web Solutions
01.2010 - 01.2011
Instructional Designer
G E Capital
01.2005 - 01.2006
Content Developer
NIIT
01.2001 - 01.2004
MBA - Marketing
L N Mishra
Diploma - Digital Marketing
Chatsworth Media Art Academy
Masters - English Literature
Patna University
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