Redzwan Redzwan
Singapore
Summary
A highly experienced sales and account management person who believes and advocates Relationship Building with direct clients and media agencies alike. With 11 years of account management and sales experience, I have worked with various types of organizations from Small Medium Enterprises (SMEs) to Multi National Corporations (MNCs). A Naturally Bubbly and Enthusiastic person, I get along easily to different levels of management which makes me a versatile chameleon to accommodate various situations that is put before me. A self-starter | Highly Independent | Revenue and Numbers Driven | Highly motivated individual with an impeccable 3rd sense in carving out opportunities and dogged initiatives to pursue various boundaries out of my own personal comfort zone. I am also a very person-oriented manager who believes in the art of people management and being a deputy team lead over the past 3 years have allowed me to nurture and motivate younger sales executives to excel and also go beyond their ways in account and relationship management.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Executive Officer, Fundraising
Muslimin Trust Fund Association
03.2023 - Current
- Develop and maintain a comprehensive donor database across all MTFA subsidiaries, ensuring robust tracking and management of donor engagement.
- Manage significant campaigns such as Ramadan, including the collection of Zakat, Fitrah, and Fidya, ensuring accurate tracking and timely execution of social media postings and influencer engagement.
- Coordinate with external agencies to align offline media communications with online initiatives for seamless campaign execution.
- Plan and execute successful Qurban & Asyura campaigns, aligning with the expectations of the Fundraising committee & Council Members, and collaborating effectively with other departments.
- Forge and nurture relationships with both new and existing donors, providing innovative sponsorship and volunteering opportunities.
- Organize and lead fundraising campaigns and events, collaborating with the fundraising team and the Publicity team to ensure consistent and accurate fundraising messaging across platforms like social media and giving.org.
- Utilize monday.com to monitor fundraising trends, providing detailed reports and adapting strategies to achieve fundraising targets.
- Work closely with the finance department to manage funds properly, ensuring all purchases comply with Tenderboard & Approval Max systems following council & committee approvals.
- Engage community groups, schools, and other organizations to enhance visibility and support for MTFA's missions.
- Uphold strict adherence to all relevant legislation and best practices in fundraising and data protection.
BUSINESS DEVELOPMENT DIRECTOR
Plano Pte Ltd
12.2021 - 10.2022
- Offered the opportunity to join the organization as the Business Development Director to handle online advertising and content creation sales in Plano and oversee the media team which consisted of 3 junior team members and 1 senior team member
- Managed and Streamlined the operations and ad sales business directions to incorporate the various business pillars in the Plano platform into one singular media solution
- Created and developed the integrated media solutions media kit for advertisers and train the media sales team in presenting the integrated media solutions to direct advertisers and agencies
- Proactively tasked to create and finalise PandLs for various projects from Events to crafting media solutions packages to be sold by the sales team
- Actively acted as the conduit between the Senior Management Team and the production / creative department to ensure campaign deadlines are met and achieved while also being responsible in bringing in the revenue for the platform
- Responsible for closing almost $100,000 worth of sales to date via new sales and direct revenue clientele
- This includes clientele like Huawei, Johnson and Johnson, Carl Ziess, Oculus and many healthcare and Eyecare related industries
- Handled and manage the finance documentations and monthly sales revenue reports which are then presented to the Senior Management team on a monthly basis
- Actively handled the recruitment of junior sales executives and managed the sales hiring process within Plano
- Performed Staff weekly performance reviews and assisted them to close and negotiate pending deals to ensure monthly regular sales targets are achieved
- Organized regular consultations with the Production and creative team to brainstorm for new marketing ideas and content pillars to grow revenue streams and solicit for new businesses
- Ensures that pending revenues are collected from clients once the production jobs are completed
- Co-ordinated the end to end process for all incoming sales leads and confirmed projects, worked closely with the various department heads to ensure that production schedules are adhered to and the post editing phase are completed on time with no complaints
- Managed conversations and interactions between the creative team and the clients to ensure a smooth process from start to finish
- Inspect and ensure that post campaign reports are submitted to clients after campaign has ended, also conducts post mortem with clients to ensure that all campaign requirements are met.
HEAD OF BUSINESS DEVELOPMENT AND PARTNERSHIPS
The Royal Singapore (TRS)
06.2021 - 12.2021
- Recruited to join the organization as the Head of Business Development and Partnerships to handle online advertising and content creation sales on The Royal Singapore (TRS) Platform
- Actively acted as the conduit between the Senior Management Team and the production / creative department to ensure campaign deadlines are met and achieved while also being responsible in bringing in the revenue for the platform
- Responsible for closing almost $200,000 worth of sales to date via new sales and direct revenue clientele
- Handled and manage the finance documentations and monthly sales revenue reports which are then presented to the Senior Management team on a monthly basis
- Actively handled the recruitment of junior sales executives and managed the sales hiring process within TRS
- Mentored and guided a team of 1 junior executive and 2 interns to streamline processes and manage in call enquiries for TRS platforms
- Performed Staff weekly performance reviews and assisted them to close and negotiate pending deals to ensure monthly regular sales targets are achieved
- Organized regular consultations with the Production and creative team to brainstorm for new marketing ideas and content pillars to grow revenue streams and solicit for new businesses
- Ensures that pending revenues are collected from clients once the production jobs are completed
- Co-ordinated the end to end process for all incoming sales leads and confirmed projects, worked closely with the various department heads to ensure that production schedules are adhered to and the post editing phase are completed on time with no complaints
- Managed conversations and interactions between the creative team and the clients to ensure a smooth process from start to finish
- Inspect and ensure that post campaign reports are submitted to clients after campaign has ended, also conducts post mortem with clients to ensure that all campaign requirements are met.
SENIOR ACCOUNT MANAGER
Honeycombers Pte Ltd
04.2019 - 01.2021
- Headhunted to join the organization as a Senior Account Manager to handle online advertising and content creation sales on Honeycombers and Honeykids Asia respectively
- Actively worked on integrated online campaigns with various media agencies and direct clients, perform conduit duties between the Editorial Team and clients to make sure that deadlines are met and kept
- Responsible for bringing in $2 million Dollars worth of Digital Revenue during my tenure with Honeycombers Pte Ltd
- Primarily responsible for bringing in constant revenue streams from new advertisers who are within my allocated verticals and also maintaining / upselling to existing advertisers via constant updates and sharing of ideas for new content creations on both Honeycombers and Honeykids Asia
- Also actively secured online video campaigns published on Honeycombers and Honeykids Asia website via creative storytelling according to client's campaign briefs such as Singapore Sports Hub, UIP Singapore (Trolls 2 Launch), The Sampan (FandB Launch Campaign), Audi Singapore (Rent an Audi Campaign), Bosch and Jim Beam Singapore
- Responsible for co-ordination of these video shoots ie, talent and venue sourcing, storyboard and also post editing with the internal video team
- Tasked to work on various verticals such as Furniture Furnishings, FandB, Entertainment and Events, Alcohol and shopping malls as well as Government Campaigns
- Also assisted on major campaigns such as the International School Fair Event and various other seminars while also assisting to secure food and venue sponsorships for these events regularly held by Honeycombers and Honeykids Asia
- Ensuring that the various online campaigns garner tractions thru campaign boosting on Honeycombers and Honeykids social media platforms
- Working closely with the marketing team to ensure that the campaigns are optimized and prepare the post campaign reports for client's reference once the campaign has ended
- Regular post mortem meetings with advertisers to run through the post campaign results and analysis with the teams on how to create enhanced content to improve and optimize the next campaign.
SENIOR ACCOUNT MANAGER
Heart Media Pte Ltd
03.2018 - 04.2019
- Joined the organization as a Senior Account Manager to handle various luxury titles on both Print and Digital segments of the magazines for Men's Folio, Art Republik, L'Officiel and Luxuo Singapore
- Constantly worked on integrated campaigns with various media agencies and direct clients, perform conduit duties between the Editorial Team and clients to make sure that deadlines are met and kept
- Responsible for bringing in $800 Thousand worth of Print and Digital Revenue during my stay with Heart Media Pte Ltd
- Responsible for bringing in new revenue streams from advertisers who are not familiar with the luxury scene in Singapore with brands such as Onitsuka Tiger, Jeep Singapore, Chai Ming Optical, Garmin, Ce La Vi and various other brands encompassing various sectors and verticals
- Also responsible for sourcing out revenue for event sponsorships for both Men's Folio and L'Officiel's Anniversary parties ranging from presenting sponsors, Car Sponsors, Main Sponsors and Venue Sponsors for both events
- Ensure execution of events went smoothly and assisted with the co-ordination between the Heart Media Marketing team and Sponsors
- Responsible for $50,000 worth of sponsorship revenue from advertisers during my 2 months with the company in promoting the event
- Became the key contact person for Art Related events for partnerships together with Affordable Art Fair Singapore and The Art Stage
- Ensuring that the monthly revenue stream for the offline magazine ad pages are always on target with a full print run of an average of 110pp per magazine within my purview
- Constant liaising with the online media team to ensure that all online artwork and specifications sent by clients are of working order while also ensuring that the online contents are relevant to the client's campaigns respectively.
SENIOR ACCOUNT MANAGER
Mongoose Publishing Pte Ltd
03.2017 - 12.2017
- Promoted to the position of Senior Manager in April 2017 due to excellent performances in growing existing revenue base by 15% for Print and the ability to keep the sales team afloat while in transition
- Constantly worked on integrated campaigns with various media agencies and direct clients, perform conduit duties between the Editorial Team and clients to make sure that deadlines are met and kept
- Responsible for bringing in $1.5 million worth of Print and Digital Revenue during my stay with Mongoose Publishing (Time Out Singapore Specific) Created the 1st Integrated campaign for Time Out Singapore, (Print, Digital and Events) for Kroenenbourg (French Way of Life Campaign) 2016 with a total revenue of $155,000 over a 3 month period
- Oversee the return of Official Media Sponsorship Tie Up with Marina Bay Sands Singapore for Epicurean Market (2016 and 2017) with a nett total of $140,000 over 2 events
- Oversee the weekly and monthly sales movements of 2 x Account Managers and 1 x Media Co-coordinator while reporting to the Senior Account Director for weekly and Monthly sales projections and weekly account reviews
- Initiated the idea of Media + Agencies engagement in Singapore through a network cum Re-launch Event to allow advertisers and agencies to reconnect with the TOSG team and drive more sales
- This was a success as TOSG constantly started printing to full capacity of 11 Ad Pages and received more pitches and engagements from various media agencies.
ADVERTISING SALES MANAGER
Weekender Group
04.2013 - 12.2015
- Joined the Weekender Group as a part of the Pioneer Sales team to a newly start up Lifestyle and Entertainment Weekly newsprint
- Worked on various industry verticals such as Beauty, Automobiles, FandB in an attempt to grow and penetrated these sectors
- Initiated the idea for Print Advertorial FPFC integrated with a HPFC Branded Ad which was well received by Advertisers and agencies alike
- This move resulted in a revenue sales spike of $250,000 over a 3 months period by the entire sales force
- Performed regular conduit duties between Editorials and Clients, attended networking events to solicit for new business and regular face to face meetings with clients to update and inform about packages, sponsorship opportunities as well as other trending media developments from Weekender Group
- Responsible for individual revenue stream of $720,000 within a span of 2 years with the organization despite the lack of marketing efforts
- This was achieved via close relationship selling as well as constant research for new opportunities.
ACCOUNT MANAGER
Mediacorp Pte Ltd
06.2008 - 03.2013
- Joined the MediaCorp team under the Radio Department servicing the local ethnic community (Malay and Indians) across the specialty stations
- Integrated to also sell TV and Print magazines in 2009 as part of the workforce expansion and integration of all community channel sales team
- Brought in the first Non Traditional Malay advertiser in Maybank Singapore for advertising into the community channels (Radio) in 2007 - The first bank to advertise with MediaCorp specialty channels
- Campaign proved a success for the advertiser as they had an incremental sign up of 70% from the Muslim community
- (Islamic Banking Services) Lead Account Manager for 1st Integrated Indian Fund Raising Charity Campaign on Vasantham and Oli 968FM (Radio and TV), for SINDA, closing the Nett revenue of $75,000
- The integrated campaign raised $300,000 on Radio (1 Month) and $520,000 on TV (1 day Live Show) Brought in SINGTEL Prepaid Segment (Singapore's Premier Teleco Company) - Predominantly Mainstream Advertisers into the Community Channel and developed them into a mainstay advertisers in the platform
- SINGTEL became the No 1 most recalled brand among their target audience which was predominantly Indonesian and Indian foreign domestic workers
- Total Nett revenue for SINGTEL - $600,000 (Over a 2 year period) Planned and executed campaigns on MediaCorp community channels integrated platforms for Major clients such as SINGTEL, Ministry of Community Development (MCYS), Jetstar Asia, Silkair and Mitsubishi Electric
- I also serviced various media agencies and other direct clients according to the assigned verticals and individual sectors
- Responsible for generating revenue of an average $1.4 million within a calendar year from 2007 - 2013 with the maximum output clocking in $2.7 million in 2011 - 2012
- Worked and collaborated closely with Mediacorp Artiste Management unit for campaign endorsements of Mediacorp Artistes and Mediacorp Radio DJs on various occasions
- Handled all aspects of account management and campaign planning which also includes correct scheduling of media plans with the right commercial audios (both radio and TV).
OPERATIONS EXECUTIVE
Changi International Airport Services (CIAS)
01.2005 - 01.2007
- Joined the CIAS Cargo services as a contract staff in 2005 as an Operations Executive handling Airline and Airfreight cargo export duties which includes Cargo Acceptance from various Cargo agents
- Performed Cargo build up duties with the assistance of the Equipment operations for Airlines such as Emirates, Cathay Pacific, KLM Royal Dutch Airlines, Lufthansa and Garuda Indonesia
- Checked and Verify airways bills with the export team and ensure that the codes and destinations tally with the freight manifest
- Handled Valuable cargo and liaised with the Cisco security team to ensure the safety and security checks are adhered to before loading up into the cargo buildup area
- Handled and Co-ordinated the buildup for Dangerous good that are assigned to the flight
- Ensure the safety, Seals and labelling are correct in accordance to the airway bills
- Liaised and carry our instructions from the Airline Cargo officer before the start and end of each buildup to ensure the correct weightage of the Cargo loads before dispatching to the aircraft.
Education
High School Diploma -
Management Institute Singapore (MDIS)
Singapore01.2015
NITEC IN ELECTRONICS ENGINEERING, Analogue Electronics, Electronic Devices, Communications skills, Digital Electronics, Information Technology, Electrical Principals -
ITE Ang Mo Kio
Singapore01.2002
Skills
- Account Managements and Relationship Building
- High Volume of Networking and Research of new customer base
- Strong data analytical skills and campaign management follow ups by using Google DFPs for digital campaign monitoring and Results
- Comfortable with the usage of Salesforce and CRM to monitor daily and Weekly sales activities
- Flair for proposal creativity and high RFPs upon first meetings with new clients
- Excellent in revenue retentions of existing base and extending and growing new bases of revenue
- Team Management with People Management skills approach and ability to remedy complex situations between Editorial / Content Teams and Advertisers in a win - win situation
- Conflict Management
Certification
- GCE O Levels - 1999 (3 Credits)
- GCE N Level - 1998 (5 Credits)
- People's Management Principles (COA)
- Industry Certified Accreditations (WSQ) - Sales Media Proposal Development
- Media Presentations
- Media Product Knowledge
- Sales Team Management (WSQ -COA) Singapore Media Academy [SMA Certified] - Radio Product Knowledge
- Press Product Knowledge
- Internal Product Knowledge (TV, Radio, Print)
Languages
English (fluent)
Malay and Bahasa Indonesia (fluent)
Mandarin (basic)
Activities
An avid bowler during my free time, I have previously competitively competed on National Schools Level from 1996 - 2002 from Secondary - Tertiary Education period. I was also selected as a member of the Singapore National Bowling Development Squad from 1998 - 2000. I am currently taking up a Level 1 Basic Coaching course (Bowling) to pursue my passion in the sport and help to generate interest among youth and kids in Singapore)
I was also nominated as the Vice President of the MediaCorp Sales Recreation Committee where I spearheaded events such as Sales Gala Night 2010 | Sales Group Bonding Bowling Tournament 2009 and 2010 | Part of Exco for MediaCorp Family Day at Caldecott Broadcast Centre 2011
References
Shamil Abidin, Senior Account Director,
Mongoose Publishing Pte Ltd,
8189 6901
Bryan Tong, Sales Director,
Weekender Group,
9277 9954
Aida Norzehan Talib,
Senior Account Director, MediaCorp Pte Ltd,
9180 819
Timeline
Executive Officer, Fundraising
Muslimin Trust Fund Association
03.2023 - Current
BUSINESS DEVELOPMENT DIRECTOR
Plano Pte Ltd
12.2021 - 10.2022
HEAD OF BUSINESS DEVELOPMENT AND PARTNERSHIPS
The Royal Singapore (TRS)
06.2021 - 12.2021
SENIOR ACCOUNT MANAGER
Honeycombers Pte Ltd
04.2019 - 01.2021
SENIOR ACCOUNT MANAGER
Heart Media Pte Ltd
03.2018 - 04.2019
SENIOR ACCOUNT MANAGER
Mongoose Publishing Pte Ltd
03.2017 - 12.2017
ADVERTISING SALES MANAGER
Weekender Group
04.2013 - 12.2015
ACCOUNT MANAGER
Mediacorp Pte Ltd
06.2008 - 03.2013
OPERATIONS EXECUTIVE
Changi International Airport Services (CIAS)
01.2005 - 01.2007
High School Diploma -
Management Institute Singapore (MDIS)
NITEC IN ELECTRONICS ENGINEERING, Analogue Electronics, Electronic Devices, Communications skills, Digital Electronics, Information Technology, Electrical Principals -
ITE Ang Mo Kio
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