Rebecca Fullett

Platform and Community Management

• Managed daily activity across Instagram, Facebook, Twitter/X, LinkedIn, and TikTok to ensure consistent posting, messaging, and engagement.
• Oversaw company profiles to maintain visual consistency and a cohesive brand voice across all platforms.
• Actively monitored and responded to comments, DMs, and mentions to foster community engagement, and maintain a positive brand presence.
• Fostered a sense of community by engaging consistently in conversations, and building relationships with followers.
• Coordinated promotional partnerships with complementary brands to leverage shared audiences for mutual growth.

Content Creation and Design

• Designed eye-catching graphics, carousels, reels, and stories using Adobe Creative Suite, Canva, and CapCut—tailored to each platform's format and audience.
• Repurposed long-form content (e.g., blogs, videos) into short-form, platform-optimized assets for maximum impact.
• Crafted compelling, on-brand copy that resonated with audiences, generating increased shares and engagement.
• Produced visually appealing creatives that improved content quality and boosted click-through rates.
• Streamlined workflows by developing reusable templates for recurring post types, saving time without sacrificing creativity.

Paid Media and Campaign Execution

• Handled post boosting and ad buys across Meta, LinkedIn, and other platforms to expand reach, drive engagement, and support conversions.
• Managed campaign budgets, and monitored performance metrics, including CPC, CTR, and ROAS.
• Launched targeted email campaigns to support social efforts, increase the subscriber base, and drive conversions.

Performance Analysis and Reporting

• Compiled weekly and monthly reports using tools like Meta Business Suite, Google Analytics, Buffer, and Sprout Social to assess campaign performance and audience behavior.
• Conducted in-depth social media competitor audits to track industry trends, inform strategy, and improve performance.
• Analyzed trends and data to optimize posting schedules, improve reach, and enhance engagement.

Collaboration and Brand Alignment

• Worked cross-functionally with content creators, designers, and product teams to align messaging, visuals, and goals.
• Partnered with influencers and stakeholders to coordinate collaborative content that reflected the brand's tone and objectives.
• Collaborated with the marketing and email teams to ensure consistent branding across all digital touchpoints.

Strategy, Innovation, and Leadership

• Improved organic reach by optimizing content for search visibility and platform-specific engagement algorithms.
• Kept up with platform updates, algorithm changes, and social media trends to adapt strategies and stay competitive.
• Trained junior team members on content creation tools, platform best practices, and campaign management.

Key Achievements:

• Boosted brand awareness through innovative campaigns and strategic content planning.
• Increased audience engagement and organic reach through data-driven optimizations, and creative storytelling.
• Contributed to the development of an efficient content pipeline that improved consistency and reduced turnaround time.

Human Resources

• Assisted with recruitment processes, including job postings, screening resumes, scheduling interviews, and onboarding new hires.
• Maintained employee records, managed attendance and leave tracking, and coordinated staff communications.
• Supported employee engagement initiatives and internal communication efforts.

Finance and Accounts

• Managed invoicing, expense tracking, and basic bookkeeping tasks.
• Coordinated with vendors and suppliers for payments and procurement.
• Prepared financial reports and assisted with budget monitoring.

Administrative Operations

• Handled general office management, including supplies procurement, facility coordination, and vendor management.
• Organized meetings, maintained calendars, and managed correspondence.
• Implemented filing systems and ensured compliance with company policies.

Social Media Management

• Created and scheduled content across the company's social media channels to enhance brand presence.
• Monitored engagement and responded to queries to foster community relations.
• Assisted in running ad campaigns and boosted posts to support marketing objectives.

Account Management

• Served as a liaison between clients and internal teams to ensure timely delivery of services, and client satisfaction.
• Maintained client records, tracked project progress, and handled routine client communications.
• Coordinated with sales and marketing teams to support account growth initiatives.