Rebecca Cheong
Head Of Marketing
Summary
Results-driven marketing leader with a background in communications and advertising, I am adept at combining strategic thinking with creativity and consumer insights. To date, I have extensive experience in marketing and communications, gained through a roster of brands across different verticals. My portfolio of work includes both the development of strategic plans and delivery of creative campaigns across the globe. On a personal level, I am passionate about ideas and learning, and thrive on being in a diverse team with a shared sense of purpose. Portfolio of brands at a glance: M-DAQ Global | FINXFLO | CDNetworks | Nanyang Technological University | ExxonMobil | Unilever | Citibank | Singapore Airlines | Samsung | Sony | Nokia
Overview
21
21
years of professional experience
Work History
Head of Marketing, Centre of Excellence
M-DAQ Global
01.2022 - 07.2023
- Marketing lead for M-DAQ Global, a Singapore-based fintech pioneer of democratised cross-border transactions
- Member of an innovation lab tasked by Monetary Authority of Singapore to create game-changing propositions as finance and technology converge.
Head of Marketing
FINXFLO
03.2021 - 01.2022
- Led global marketing strategy for FINXFLO by collaborating with regional sales leaders and functional teams to drive growth and business objectives
- Defined, executed and optimised all marketing activities across media channels to drive maximum ROI and customer engagement
- Managed a high-performing team of marketing and communications specialists and oversaw a diverse range of agency partners across multiple markets.
Director of Marketing
CDNetworks
05.2015 - 01.2019
- Marketing lead for APAC
- Developed and executed regional marketing plan aligned with corporate objectives to drive demand and lead generation
- Cultivated collaborative relationships with stakeholders and external agency partners
- Planned regional events to engage customers and enhance brand awareness in key target markets
- Analysed campaigns for insights
- Managed annual marketing budget.
Deputy Director (Brand & Outreach)
Nanyang Technological University
06.2012 - 07.2014
- Pioneered and executed the College of Engineering's digital marketing strategy, including social media, multi-channel marketing and content creation for the Dean's Office, driving brand awareness and recruitment for key target groups.
Senior Account Director
Arcade
10.2011 - 05.2012
- Strategic planning, content creation and implementation of integrated marketing and communications campaigns across portfolio of brands.
Account Director
McCann Worldgroup
08.2009 - 09.2011
- Led multi-channel communications for 2 key business units: Mobil Industrial Lubricants and ExxonMobil Distributor Relations
- Key brand guardian for 11 APAC territories
- Ensured brand and messaging alignment with global strategy as well as providing marketing campaign implementation directions to local markets.
Account Director
Cheil Worldwide
05.2008 - 07.2009
- Managed all integrated marketing and communications campaigns for Samsung Mobile in Southeast Asia and Pacific
- Brand guardian for 7 markets, to ensure brand and messaging alignment.
Senior Account Manager
TBWA\Tequila Asia Pacific
06.2006 - 04.2008
- Led KrisFlyer's digital transformation through revamp of website for optimal UX and digitalised all offline forms
- Launched multiple channel-initiatives and provided strategic insights on market trends and competitors.
Account Manager
Bates Asia
07.2002 - 05.2006
- Planned and executed Nokia's brand and product launch campaigns
- Launched integrated campaigns for Sony CyberShot and Handycam in APAC.
Education
Bachelor of Arts - Mass Communications and Marketing
Monash University
Melbourne, AustraliaSkills
Strategic: Integrated marketing strategy, implementation, measurement
undefinedExtracurricular Activities
Volunteer, Singapore Council of Women's Organisations, Singapore, I have been an active volunteer with the Singapore Council of Women's Organisations (SCWO) for many years. During this time, I have lent my support to various initiatives, contributing to fundraising efforts and actively participating in events that aim to uplift and empower women.
Currently, my focus lies in supporting the Star Shelter, a sanctuary for survivors of domestic abuse. In my role as a volunteer, I have taken on the responsibility of a childcare volunteer, providing care and companionship to the young ones seeking refuge in the shelter. This hands-on involvement allows me to make a direct and positive impact on the lives of those navigating through challenging circumstances.
Timeline
Head of Marketing, Centre of Excellence
M-DAQ Global
01.2022 - 07.2023
Head of Marketing
FINXFLO
03.2021 - 01.2022
Director of Marketing
CDNetworks
05.2015 - 01.2019
Deputy Director (Brand & Outreach)
Nanyang Technological University
06.2012 - 07.2014
Senior Account Director
Arcade
10.2011 - 05.2012
Account Director
McCann Worldgroup
08.2009 - 09.2011
Account Director
Cheil Worldwide
05.2008 - 07.2009
Senior Account Manager
TBWA\Tequila Asia Pacific
06.2006 - 04.2008
Account Manager
Bates Asia
07.2002 - 05.2006
Bachelor of Arts - Mass Communications and Marketing
Monash University
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