Summary
Overview
Work History
Education
Skills
Planting, minature modeling buiding, traveling
Timeline
Generic

Raymond Tan

Summary

Dynamic Digital Artist with a proven track record at CPDD2, adept in character design and storyboarding. Successfully enhanced audience engagement through compelling ad campaigns and multimedia content. A collaborative leader skilled in Adobe Creative Suite, optimizing workflows while fostering team creativity and communication.

Overview

31
31
years of professional experience

Work History

Digital Artist

CPDD2/ Publication Management Section
10.2014 - Current
  • Implemented color theory principles in the development of compelling ad campaigns that resonated with target audiences.
  • Collaborated with creative teams to develop engaging multimedia content, resulting in increased audience engagement.
  • Designed custom graphics and animations for client websites, improving overall user experience and brand recognition.
  • Delivered detailed storyboards for video production projects, ensuring clear communication of concepts and efficient execution.
  • Streamlined workflows by implementing new software tools and refining digital art processes.

Design Lead (Temp Job)

Creative Wired
05.2014 - 09.2014
  • Enhanced user experience by leading a team in designing intuitive interfaces and digital products.
  • Reduced production costs by optimizing design workflows and leveraging reusable assets where appropriate.
  • Presented design concepts to stakeholders, effectively communicating rationale behind creative decisions while inviting constructive criticism.
  • Oversaw the creation of engaging multimedia content for social media campaigns, driving increased engagement from target audiences.

Project Co-ordinator

Time Publishing Group
04.2014 - 05.2014
  • Created job files for each project and maintained current data in each file.
  • Coordinated cross-functional teams to achieve seamless collaboration in achieving project objectives.
  • Maintained accurate documentation of all projects, facilitating efficient audits and future reference.
  • Tracked hours and expenses to keep project on task and within budgetary parameters.

Art Director

POPULAR SINGAPORE
01.2011 - 12.2013
  • Made collateral to support various marketing campaigns and visually communicate concepts.
  • Contributed to creative process through original ideas and inspiration.
  • Enforced uniform style guide for project consistency across contributors.
  • Oversaw production of video content, enriching brand's storytelling and connecting with broader audience.

Digital Artist/2D Animator

Times Information System / Time Publishin Group
03.1995 - 10.2010
  • Reviewed product positioning and online marketing content to identify room for improvement.
  • Assisted in the conceptualization of original virtual reality experiences through the creation of immersive 3D environments and assets.
  • Created visually appealing presentations using advanced graphic design skills, enhancing corporate communications efforts.

Education

Associate of Arts - Graphic Design

NAFA Fine Arts
12-1993

Skills

  • Character design
  • Illustration
  • Adobe creative suite
  • Storyboarding
  • Video editing
  • Infographics
  • Layout design
  • Visual effects

Planting, minature modeling buiding, traveling

I enjoy building miniature models, such as Bandai Gunpla. I also love planting and caring for greenery in my workspace and at home, watching them grow and bring life to my surroundings. Traveling overseas is another passion of mine — I enjoy capturing photos and videos to preserve travel memories and to gain a deeper understanding of different countries, their cultures, and their histories.

Timeline

Digital Artist

CPDD2/ Publication Management Section
10.2014 - Current

Design Lead (Temp Job)

Creative Wired
05.2014 - 09.2014

Project Co-ordinator

Time Publishing Group
04.2014 - 05.2014

Art Director

POPULAR SINGAPORE
01.2011 - 12.2013

Digital Artist/2D Animator

Times Information System / Time Publishin Group
03.1995 - 10.2010

Associate of Arts - Graphic Design

NAFA Fine Arts
Raymond Tan