Raul Villaron
Senior Vice President Sales & Marketing
Singapore
Summary
Accomplished senior executive leader with a proven history of driving strategic initiatives and delivering impactful results. Skilled in fostering team collaboration, navigating complex organizational challenges, and excelling in strategic planning, financial management, and operations oversight. Recognized for reliability, adaptability, and a results-oriented approach. With over 18 years of experience in Aerospace, Raul Villaron has led successful Sales & Marketing teams across multiple regions, resulting in the sale of over 80 new aircraft worth more than 3 billion dollars. Currently leading the Embraer Singapore office, responsible for expanding market share and enhancing financial performance in the Asia Pacific region.
Overview
19
19
years of professional experience
8
8
years of post-secondary education
4
4
Languages
Work History
SENIOR VICE PRESIDENT SALES – APAC
Embraer
08.2020 - Current
- Develop and maintain relationships with airlines in Asia Pacific.
- Sales and lease placements of aircraft.
- Support leasing companies to place Embraer pre-owned aircraft in the market.
- Bonus for outstanding performance (Given to 1% of employees).
- Enhanced company performance by implementing new strategies and streamlining operations.
- Revamped sales strategies to increase customer acquisition rates while maintaining strong profit margins.
- Brand new aircraft sales to marquee airlines in Asia (Scoot, Virgin Australia and All Nippon Airways)
VICE PRESIDENT SALES – Middle East & Africa
Embraer
01.2018 - 08.2020
- Develop and maintain relationships with airlines in Middle East & Africa
- Sales and lease placements of aircraft
- Support leasing companies to place Embraer pre-owned aircraft in the market
- Responsible to increase market share and improve financial results of Embraer in MEA
- More than 50 brand new Aircraft sales to different airlines in the region (Royal Jordanian, Air Peace, Watanya Airways, Mauritania Airlines, Congo Airways, South African Airlink and CIAF Leasing)
MARKETING DIRECTOR – EMEA
Embraer
03.2015 - 12.2017
- Responsible for all marketing activities of Embraer Commercial Aviation in the EMEA region
- Strategic Planning
- Leadership of a multi-cultural, highly skilled team of 11 people based in different countries
- Target and budget definition & follow-up
- Consultative Sales to Airlines across the region
- To represent Embraer on major events and marketing activities
- Strong relationship with airlines, airports and aviation stakeholders
MARKETING MANAGER – EMEA
Embraer
03.2012 - 03.2015
- Leading a team of three direct reports
- Business Development and Prospection
- Consultative sales – supporting airlines to develop their business plan and strategies
- Airline Strategies - Economics and route analysis
- Fleet planning simulations
- Bonus for outstanding performance (Given to 1% of employees)
MARKETING ANALYST – EMEA
Embraer
12.2005 - 03.2012
- Market intelligence and forecast for the commercial aviation
- Strategic Planning and New Products Development
- Identification of opportunities and risks for the company
- Support strategic marketing initiatives and market share growth strategies
- Responsible for all the market presentations related to Africa & Middle East
- Participation on important sales agreements in the LATAM region.
Education
MBA - Marketing
ESPM
Brazil 06.2009 - 07.2011
Bachelor of Science - Engineering Mechanics
EEI
Brazil 01.2003 - 02.2009
Leadership & Innovation - Business Administration
Fundacao Dom Cabral
Brazil 01.2017 - 01.2017
Fleet & Network Planning - Aviation Management
Sabre Solutions
USA 01.2011 - 01.2011
Fleet & Network Planning -
Arab Air Carriers Organization
Egypt 01.2010 - 01.2010
Air Transport Management - Aviation Management
Cranfield University
UK 01.2008 - 01.2008
Skills
Strategic leadership
Business development
Revenue generation
Organizational development
KPI tracking
Budget preparation
Public speaking
Personal Information
- Date of Birth: 11/11/83
- Marital Status: Married
Locations
- Singapore
- Amsterdam, NL
- Paris, France
- Sao Jose dos Campos, Brazil
- Sao Paulo, Brazil
Hobbies
Weightlifting
Travelling
Soccer
Timeline
SENIOR VICE PRESIDENT SALES – APAC
Embraer
08.2020 - Current
VICE PRESIDENT SALES – Middle East & Africa
Embraer
01.2018 - 08.2020
Leadership & Innovation - Business Administration
Fundacao Dom Cabral
01.2017 - 01.2017
MARKETING DIRECTOR – EMEA
Embraer
03.2015 - 12.2017
MARKETING MANAGER – EMEA
Embraer
03.2012 - 03.2015
Fleet & Network Planning - Aviation Management
Sabre Solutions
01.2011 - 01.2011
Fleet & Network Planning -
Arab Air Carriers Organization
01.2010 - 01.2010
MBA - Marketing
ESPM
06.2009 - 07.2011
Air Transport Management - Aviation Management
Cranfield University
01.2008 - 01.2008
MARKETING ANALYST – EMEA
Embraer
12.2005 - 03.2012
Bachelor of Science - Engineering Mechanics
EEI
01.2003 - 02.2009
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