- Planting Cactus, Watching movies and series
Ratri Kiatkananupong
Summary
Visionary Senior Vice President with expertise in Sales Strategy and Strategic Marketing. Drives revenue growth through innovative sales initiatives and comprehensive market strategies. Cultivates high-performing teams, ensuring alignment with business objectives and delivering exceptional results.
Overview
30
30
years of professional experience
3
3
years of post-secondary education
Work History
Senior Vice President (Sales Director)
Media Expertise (Harper's BAZAAR)
Thailand
01.2005 - 03.2024
- Sales Strategy: Led Sales Team operations, ensuring consistent achievement of key performance indicators (KPIs) to drive revenue growth.
- Strategic Marketing: Developed and implemented comprehensive marketing and sales strategies.
- Business Execution: Managed and executed business plans in alignment with company policies, procedures, and product initiatives.
- Reporting: Compiled and presented comprehensive sales revenue reports, including projections and strategic plans for the upcoming year to the CEO.
- Operational Management: Established effective syndication between the Editorial and Sales teams and controlled production costs while maintaining high-quality output.1
- Problem Solving: Handled complex customer complaints and ensured effective problem resolution.
Sales Supervisor
IMAGE Magazine, Bangkok
Thailand
03.1994 - 12.2004
- Persuaded prospective and existing customers to purchase company products, enhancing sales opportunities.
- Cultivated long-term relationships with customers, fostering loyalty and repeat business.
- Created timelines and action plans to define goals and estimate necessary contact volume for successful outreach.
- Developed and maintained up-to-date product knowledge and sales materials.
- Observed and analyzed competitor activities to maintain market positioning.
Education
Master of Business Administration - Executive MBA: Business Administration & Marketing
NIDA University, Bangkok
Thailand 05.2009 - 11.2011
Skills
- Sales strategy
- Strategic marketing
- Business execution
- Operational management
Interests
Additional Information
- Core Achievement: Sustained business growth and competitiveness during economic downturns
- Technical Skills: Proficient in Microsoft Office
- Soft Skills: Great Communicator and Highly Logical.
Timeline
Master of Business Administration - Executive MBA: Business Administration & Marketing
NIDA University, Bangkok
05.2009 - 11.2011
Senior Vice President (Sales Director)
Media Expertise (Harper's BAZAAR)
01.2005 - 03.2024
Sales Supervisor
IMAGE Magazine, Bangkok
03.1994 - 12.2004