Rashid Sadiq Bin Saifuddin
Senior Survey Experience Officer
Summary
Dynamic and adaptable professional with over 5 years of experience in marketing support, operations, and customer service. Proven ability to drive organizational growth through exceptional customer engagement and streamlined operational processes. Eager to leverage a diverse skill set to enhance team performance and contribute to organizational success. Committed to delivering high-quality service and fostering positive relationships with clients and colleagues.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Senior Survey Experience Officer (Full-time)
Ministry of Manpower
08.2024 - Current
- Conduct survey interviews via outbound calls with respondents and field visits to companies to collect timely and reliable data for national statistical information.
- Explain survey objectives, procedures, and questions to respondents.
- Compile, record, input results and data from interview surveys into the Labour Survey Services Portal (LSSP) system.
- Conduct verification with respondents to ensure completeness and accuracy of data collected.
- Identify and resolve inconsistencies in data provided by respondents.
- Mentoring team members on on how to achieve daily targets.
- Ensure that given KPI are being met based on project timelines.
- Managed over 300 companies per year quarter.
Survey Experience Supervisor (Full-time)
Ministry of Manpower
03.2024 - 07.2024
- Leading a team of Survey Experience Officers to achieve daily KPIs.
- Handling incoming hotline and mailbox enquiries to resolve respondents’ issues.
- Conducting data verification of completed survey cases to ensure accuracy and reliability of data
- Establishing and maintaining relationships with respondents throughout project periods
- Organizing workflow and ensuring officers perform their duties and delegated tasks
- Setting KPI for officers based on project timeline to ensure project’s success
- Manage escalated cases and maintain public relations including any complaints
- Provide assistance, guidance, and coaching support to officers to meet KPI
- Assess work performance of officers and identify areas for improvement
- Monitor and provide project status report to manager
- Managed a team of up to 10 a day.
Survey Experience Officer (Full-time)
Ministry of Manpower
02.2023 - 03.2024
- Conduct survey interviews via outbound calls with respondents and field visits to companies to collect timely and reliable data for national statistical information.
- Explain survey objectives, procedures, and questions to respondents.
- Compile, record, input results and data from interview surveys into the Labour Survey Services Portal (LSSP) system.
- Conduct verification with respondents to ensure completeness and accuracy of data collected.
- Identify and resolve inconsistencies in data provided by respondents.
- Ensure that given KPI are being met based on project timelines.
- Managed over 50 respondent calls everyday.
Leads Performance and Marketing Executive (1-Year Temporary Contract)
Workforce Singapore
11.2021 - 11.2022
- Leads Marketing & Outreach
- Worked with creative agencies on requirements gathering, artwork concepts, copywriting and editing of materials, budgeting, and monitoring campaign performance.
- Qualified, sourced, nurtured, and retargeted jobseekers with information on WSG’s career matching services, programmes, and events via EDM, Telegram, SMS, WhatsApp, and phone calling initiatives.
- Management of Call Centre Ops Team
- Liaised between Marketing Manager and Call Centre Ops Team to monitor daily operations and campaign lead acquisition results and maintain service standards, quality, and KPIs.
- Handled escalations and suggesting recommendations for Marketing Manager’s approval.
- Provided administrative & billing support to call centre ops.
- Evaluating and reviewing existing processes and maintaining standard operational procedures to ensure smooth call centre ops experience.
- Database Management
- Managed, organised, and analysed leads data to ensure accurate and effective record of customer relationship management (CRM) database.
- Ensured data hygiene within CRM database by attending to requests and feedback made by customers to improve customer service and experience.
- Admin & Data Support
- Consolidated and sent out reports of Leads Performance and Marketing team's monthly KPIs, achievements, and performance metrics.
- Developed and updated dashboards and frameworks to drive data management and presentation.
- Prepared reports on the findings and data support for ad-hoc analysis.
Digital Marketing Executive
HudAccounts Consultancy
10.2020 - 10.2021
- Assimilated and pitched new marketing campaigns on a monthly basis.
- Designed and managed marketing visual collaterals to generate leads for marketing campaigns.
- Prepared, wrote, scheduled, and posted quality news feed content for HudAccounts' Facebook, Instagram, and LinkedIn accounts on a daily basis.
- Contributed and wrote blog articles for HudAccounts’ website to educate visitors and customers about various accounting topics.
- Conducted web analytics on HudAccounts’ website to determine new key drivers to website.
- Generated leads for subscriptions, appointments, and sales via website, landing page, and e-mail marketing directives.
- Presenting key features and benefits of HudAccounts’ products and services to customers.
Project Management Executive
HubReno / Heavenly Glamping Services
07.2018 - 07.2020
- Providing home improvement solutions and listings for home renovation services via HubReno’s social commerce platform.
- Arranging appointments for the director to form business partnerships with clients.
- Responding to customer enquiries regarding HubReno and Heavenly Glamping's services, app, and merchants via social media and e-mail initiatives.
- Preparing, writing, scheduling, and posting quality news feed content for both HubReno and Heavenly Glamping's Facebook and Instagram accounts.
- Arranging and organising glamping operations and events for clients’ special occasions such as birthdays and anniversaries.
Content Marketing Executive
Adam Khoo Learning Technologies Group
06.2017 - 06.2018
- Planned and created social media marketing campaigns to attract and generate leads to programmes offered by AKLTG.
- Guided design concept of marketing visual collaterals.
- Crunched campaign numbers and decoded new strategies to optimise cost-efficiency.
- Conducted market research and interviews to study consumer psychology.
- Programmes marketed at AKLTG include: Order Flow Trader, XSPY Trader, Patterns of Excellence, and Wealth Academy.
Content Writer (Temporary Position)
FAIMS Media
01.2017 - 04.2017
- Prepared and scheduled quality news feed content as per client requirements.
- Crafted, wrote, and presented content proposals for clients’ social media accounts.
- Managed wall posts, comments, and private messages sent through clients’ social media channels.
- Ensured Facebook page posts are boosted according to budget set by clients.
- Collated daily reports for live applications and activities on clients’ Facebook pages.
- Clients include: Courts SG, Cosimo Gallery, and WTP The Furniture Company.
Education
Bachelor of Communication - Journalism
Murdoch University
Australia05.2015
Diploma - Interactive Media Informatics
Temasek Polytechnic
Singapore04.2011
Skills
Project management
Certification
Avado Skills Ignition SG Certificate in Digital Marketing Nov 2020 – Apr 2021
Accomplishments
Ministry of Manpower
- Consistently meeting KPI and in the Top 20% for team performance from August 2023 to October 2025.
- Achieved Top 3 Performance for the following months of 2023 and 2024: November 2023, February 2024, August 2024 and October 2024.
- Achieved Top Team Lead for the month of July 2024.
- Achieved Top 10 Performance for the following months of 2025: February, March, June, July, August, September, and October.
FAIMS Media
- Created a Chinese New Year Facebook campaign for Courts SG. Achieved a 3.05% click-through rate and a reach of 1,194,067 people for the month of January for Courts SG’ Facebook page.
- Created a Valentine’s Day Facebook campaign for Courts SG. Achieved a 2.74% click-through rate and a reach of 1,197,401 people for the month of February for Courts SG’s Facebook page.
Past Employments
- Copywriting Intern at i-Media Consulting (Aug 2016 – Nov 2016)
- Customer Service Executive at DBS (Aug 2015 – May 2016)
Timeline
Senior Survey Experience Officer (Full-time)
Ministry of Manpower
08.2024 - Current
Survey Experience Supervisor (Full-time)
Ministry of Manpower
03.2024 - 07.2024
Survey Experience Officer (Full-time)
Ministry of Manpower
02.2023 - 03.2024
Leads Performance and Marketing Executive (1-Year Temporary Contract)
Workforce Singapore
11.2021 - 11.2022
Digital Marketing Executive
HudAccounts Consultancy
10.2020 - 10.2021
Project Management Executive
HubReno / Heavenly Glamping Services
07.2018 - 07.2020
Content Marketing Executive
Adam Khoo Learning Technologies Group
06.2017 - 06.2018
Content Writer (Temporary Position)
FAIMS Media
01.2017 - 04.2017
Bachelor of Communication - Journalism
Murdoch University
Diploma - Interactive Media Informatics
Temasek Polytechnic