Rashid Sadiq Bin Saifuddin
Senior Survey Experience Officer
Summary
Dynamic and adaptable professional with over 5 years of experience in marketing support, operations, and customer service. Proven ability to drive organizational growth through exceptional customer engagement and streamlined operational processes. Eager to leverage a diverse skill set to enhance team performance and contribute to organizational success. Committed to delivering high-quality service and fostering positive relationships with clients and colleagues.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Senior Survey Experience Officer (Full-time)
Ministry of Manpower
08.2024 - Current
- Conduct survey interviews via outbound calls with respondents and field visits to companies to collect timely and reliable data for national statistical information.
- Explain survey objectives, procedures, and questions to respondents.
- Compile, record, input results and data from interview surveys into the Labour Survey Services Portal (LSSP) system.
- Conduct verification with respondents to ensure completeness and accuracy of data collected.
- Identify and resolve inconsistencies in data provided by respondents.
- Mentoring team members on on how to achieve daily targets.
- Ensure that given KPI are being met based on project timelines.
- Managed over 300 companies per year quarter.
Survey Experience Supervisor (Full-time)
Ministry of Manpower
03.2024 - 07.2024
- Leading a team of Survey Experience Officers to achieve daily KPIs.
- Handling incoming hotline and mailbox enquiries to resolve respondents’ issues.
- Conducting data verification of completed survey cases to ensure accuracy and reliability of data
- Establishing and maintaining relationships with respondents throughout project periods
- Organizing workflow and ensuring officers perform their duties and delegated tasks
- Setting KPI for officers based on project timeline to ensure project’s success
- Manage escalated cases and maintain public relations including any complaints
- Provide assistance, guidance, and coaching support to officers to meet KPI
- Assess work performance of officers and identify areas for improvement
- Monitor and provide project status report to manager
- Managed a team of up to 10 a day.
Survey Experience Officer (Full-time)
Ministry of Manpower
02.2023 - 03.2024
- Conduct survey interviews via outbound calls with respondents and field visits to companies to collect timely and reliable data for national statistical information.
- Explain survey objectives, procedures, and questions to respondents.
- Compile, record, input results and data from interview surveys into the Labour Survey Services Portal (LSSP) system.
- Conduct verification with respondents to ensure completeness and accuracy of data collected.
- Identify and resolve inconsistencies in data provided by respondents.
- Ensure that given KPI are being met based on project timelines.
- Managed over 50 respondent calls everyday.
Leads Performance and Marketing Executive (1-Year Temporary Contract)
Workforce Singapore
11.2021 - 11.2022
- Leads Marketing & Outreach
- Worked with creative agencies on requirements gathering, artwork concepts, copywriting and editing of materials, budgeting, and monitoring campaign performance.
- Qualified, sourced, nurtured, and retargeted jobseekers with information on WSG’s career matching services, programmes, and events via EDM, Telegram, SMS, WhatsApp, and phone calling initiatives.
- Management of Call Centre Ops Team
- Liaised between Marketing Manager and Call Centre Ops Team to monitor daily operations and campaign lead acquisition results and maintain service standards, quality, and KPIs.
- Handled escalations and suggesting recommendations for Marketing Manager’s approval.
- Provided administrative & billing support to call centre ops.
- Evaluating and reviewing existing processes and maintaining standard operational procedures to ensure smooth call centre ops experience.
- Database Management
- Managed, organised, and analysed leads data to ensure accurate and effective record of customer relationship management (CRM) database.
- Ensured data hygiene within CRM database by attending to requests and feedback made by customers to improve customer service and experience.
- Admin & Data Support
- Consolidated and sent out reports of Leads Performance and Marketing team's monthly KPIs, achievements, and performance metrics.
- Developed and updated dashboards and frameworks to drive data management and presentation.
- Prepared reports on the findings and data support for ad-hoc analysis.
Digital Marketing Executive
HudAccounts Consultancy
10.2020 - 10.2021
- Assimilated and pitched new marketing campaigns on a monthly basis.
- Designed and managed marketing visual collaterals to generate leads for marketing campaigns.
- Prepared, wrote, scheduled, and posted quality news feed content for HudAccounts' Facebook, Instagram, and LinkedIn accounts on a daily basis.
- Contributed and wrote blog articles for HudAccounts’ website to educate visitors and customers about various accounting topics.
- Conducted web analytics on HudAccounts’ website to determine new key drivers to website.
- Generated leads for subscriptions, appointments, and sales via website, landing page, and e-mail marketing directives.
- Presenting key features and benefits of HudAccounts’ products and services to customers.
Project Management Executive
HubReno / Heavenly Glamping Services
07.2018 - 07.2020
- Providing home improvement solutions and listings for home renovation services via HubReno’s social commerce platform.
- Arranging appointments for the director to form business partnerships with clients.
- Responding to customer enquiries regarding HubReno and Heavenly Glamping's services, app, and merchants via social media and e-mail initiatives.
- Preparing, writing, scheduling, and posting quality news feed content for both HubReno and Heavenly Glamping's Facebook and Instagram accounts.
- Arranging and organising glamping operations and events for clients’ special occasions such as birthdays and anniversaries.
Content Marketing Executive
Adam Khoo Learning Technologies Group
06.2017 - 06.2018
- Planned and created social media marketing campaigns to attract and generate leads to programmes offered by AKLTG.
- Guided design concept of marketing visual collaterals.
- Crunched campaign numbers and decoded new strategies to optimise cost-efficiency.
- Conducted market research and interviews to study consumer psychology.
- Programmes marketed at AKLTG include: Order Flow Trader, XSPY Trader, Patterns of Excellence, and Wealth Academy.
Content Writer (Temporary Position)
FAIMS Media
01.2017 - 04.2017
- Prepared and scheduled quality news feed content as per client requirements.
- Crafted, wrote, and presented content proposals for clients’ social media accounts.
- Managed wall posts, comments, and private messages sent through clients’ social media channels.
- Ensured Facebook page posts are boosted according to budget set by clients.
- Collated daily reports for live applications and activities on clients’ Facebook pages.
- Clients include: Courts SG, Cosimo Gallery, and WTP The Furniture Company.
Education
Bachelor of Communication - Journalism
Murdoch University
Australia05.2015
Diploma - Interactive Media Informatics
Temasek Polytechnic
Singapore04.2011
Skills
Project management
Strong interpersonal skills
Persuasive communication skills
Problem-solving
Resourceful
Customer service
Customer experience
Teamwork and collaboration
Interpersonal skills
Adaptability and flexibility
Operational efficiency
Microsoft Excel
Data Analysis
Certification
Avado Skills Ignition SG Certificate in Digital Marketing Nov 2020 – Apr 2021
Accomplishments
Ministry of Manpower
- Consistently meeting KPI and in the Top 20% for team performance from August 2023 to October 2025.
- Achieved Top 3 Performance for the following months of 2023 and 2024: November 2023, February 2024, August 2024 and October 2024.
- Achieved Top Team Lead for the month of July 2024.
- Achieved Top 10 Performance for the following months of 2025: February, March, June, July, August, September, and October.
FAIMS Media
- Created a Chinese New Year Facebook campaign for Courts SG. Achieved a 3.05% click-through rate and a reach of 1,194,067 people for the month of January for Courts SG’ Facebook page.
- Created a Valentine’s Day Facebook campaign for Courts SG. Achieved a 2.74% click-through rate and a reach of 1,197,401 people for the month of February for Courts SG’s Facebook page.
Past Employments
- Copywriting Intern at i-Media Consulting (Aug 2016 – Nov 2016)
- Customer Service Executive at DBS (Aug 2015 – May 2016)
Timeline
Senior Survey Experience Officer (Full-time)
Ministry of Manpower
08.2024 - Current
Survey Experience Supervisor (Full-time)
Ministry of Manpower
03.2024 - 07.2024
Survey Experience Officer (Full-time)
Ministry of Manpower
02.2023 - 03.2024
Leads Performance and Marketing Executive (1-Year Temporary Contract)
Workforce Singapore
11.2021 - 11.2022
Digital Marketing Executive
HudAccounts Consultancy
10.2020 - 10.2021
Project Management Executive
HubReno / Heavenly Glamping Services
07.2018 - 07.2020
Content Marketing Executive
Adam Khoo Learning Technologies Group
06.2017 - 06.2018
Content Writer (Temporary Position)
FAIMS Media
01.2017 - 04.2017
Bachelor of Communication - Journalism
Murdoch University
Diploma - Interactive Media Informatics
Temasek Polytechnic