Rara Manda Apsari

A subsidiary of Amore Pacific Corporation, a leading South Korean beauty and cosmetics company. It manages renowned brands such as Innisfree, Laneige, Sulwhasoo, and Etude in the Indonesian market, offering innovative skincare, makeup, and beauty solutions.

Responsibilities:

• Manage and optimize Innisfree’s presence on key e-commerce platforms (Lazada, TikTok Shop, and Tokopedia) to drive brand visibility and sales.
• Oversee and execute TikTok Live sessions and affiliate programs to enhance engagement, reach, and conversion rates.
• Coordinate online sales, promotional activities, and campaigns across multiple e-commerce platforms, ensuring alignment with brand objectives.
• Develop and implement monthly marketing strategies tailored to each platform, focusing on promotions, product launches, and seasonal campaigns.
• Analyze online sales data, traffic, and consumer behavior to identify trends and provide actionable insights for improving sales performance.
• Collaborate with internal teams and marketplace account managers to support promotional campaigns and manage stock availability.

Achievements:

• Increased TikTok Shop sales, reflecting +134% growth in just the first few months from BY24 (Full Year) to BY25 (YTD).
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A Japanese E-Commerce enabler and retailer in Indonesian market with the global brands client as their sales drive engine, online marketing, and analysis partner.

Responsibilities:

• Manage official marketplaces for international watch brands, optimizing sales strategies (pricing, promotions, order processes, etc.).
• Operate and optimize advertising campaigns on marketplaces to boost non-organic sales.
• Monitor and analyze traffic, daily orders, and product data to identify trends and develop new marketing strategies to meet monthly sales targets.
• Build and maintain relationships with clients and marketplace account managers to drive promotions, campaigns, sales improvements, and stock allocation.
• Prepare and present monthly sales reports, providing insights into performance data.

Achievements:

• Increased ad ROI by 10–20x month-over-month.
• Boosted Tokopedia's monthly GMV.

A growing FMCG company specializing in the food industry, particularly Indonesian spices under the brand "Rempah Nusantara."

Responsibilities:

• Manage all online sales, promotions, and operations for Rempah Nusantara across platforms (Tokopedia, Shopee, Blibli, Lazada, and JD.ID).
• Coordinate with e-commerce representatives for promotional and campaign activities.
• Develop and execute monthly marketing strategies and promotions for each e-commerce channel and reseller.
• Analyze market demand based on buying behavior and product performance.
• Generate monthly sales and promotion reports.
• Ensure stock availability and manage production requests through supply chain monitoring.

Achievements:

• Increased +25% basket size per month