RAM VEERAPPAN

Meta's Sales Intelligence:

• Leading Salesforce Operations Team globally(APAC/EMEA/NORAM).
• Collaborate with Planning,Sales and Marketing teams to understand their requirements/challenges.
• Provide expertise in Salesforce platform capabilities, integrations, and best practices.
• Lead and guide development teams in implementing designed solutions
• Ensure successful deployment and integration of Salesforce.com applications.
• Provide technical leadership and expertise in Salesforce.com configuration, customization, and development.
• Create technical documentation, including solution design documents and diagrams.
• Responsible for managing Quarter transition activities from Salesforce side. Performed data quality checks for sales programs to ensure accurate revenue calculations and commission payouts at quarter closure.
• Supporting Meta's complex forecast/Quota system.
• Liaise with salesforce.com premier support to address various system limits and product limitations.
• Go-to person for any Salesforce-related requests or issues. Responsible for handling Salesforce escalations.
• Collaborate with cross-functional teams to address Salesforce integration issues. Perform gap analysis to identify and address system gaps.
• Contributed significantly to staffing positions in APAC, EMEA, and NORAM regions. Conducted candidate interviews, onboarding, and training to ensure exceptional customer service.
• Educate users on new launches. Conduct periodic training sessions.
• Provide technical support for salesforce.com and internal sales systems(FB CRM) at Meta.
• Experience in dealing with large datasets and writing SOQL/SQL queries specific to business requirements.
• Create/modify/remove territories in Salesforce Territory Management.
• Configuration of new Objects, applications, flows, workflows and approval process.
• Customizing and implementing profiles, Territories, roles, security settings, sharing rules, applications, custom objects, custom fields, page layouts, workflow, validation rules, dashboards, reports, etc

China Upper Funnel Infra(WeChat Mini Program/Salesforce):

• Collaborated with various stakeholders in China on design, development, and implementation of Meta's first-ever Mini-Program (MP) and integrated CRM on WeChat . Integrated Salesforce with WeChat, China's most reliable messaging app .
• Mini-Programs are an alternate web and nurturing channel for companies in China to reach and engage with meaningful content that will help them grow internationally.
• Led Salesforce side of the project and provided technical guidance/support for the WeChat MP launch. A significant portion of Meta's customers are coming from China as a result of this project.
• Designed the data model and published data dictionary.
• Designed Call Centre Application.
• Implemented segmentation and push notifications in Salesforce to nurture leads based on segments registered through WeChat. Additionally, APIs were implemented to track each customer's journey.
• Partnered with Data/Solution Engineers to build an E2E dashboard to report the metrics needed for the China Upper Funnel Infra.
• Helping Marketing teams utilize this infrastructure efficiently for different campaigns. Technically led the team for the " China Export Summit " event in order to utilize WeChat infrastructure optimally .

Acromobile was a Salesforce partner in Singapore. Acromobile leveraged salesforce.com and built a AppExchange product, which can be customized/reskinned according to customer needs. The product can be accessed via iPhone, Android and PC. My role was to customize the Salesforce application/product to meet business needs, as well as provide APIs to mobile developers. Integrated PayPal with Salesforce to handle the payments. I was involved in the End-to-end implementations for the following

MEDIACORP:

Built a public force.com site for Mediacorp to manage events and bookings. Integrated the site with PayPal/cybersource.

BMW M-CLUB SINGAPORE

Built a Salesforce site for M-Club to manage membership, renewals and events.

PAN-WEST GOLF STORE

Built a Salesforce eCommerce site for Panwest to sell their products.

NIKOI ISLAND

Created a point of sale application for Nikoi island to handle resort activities.

ANZ Wealth(One Path) Salesforce Implementation - Technical Lead(Onsite - Sydney)

ANZ wealth is a leading insurance provider in ANZ region. ANZ wanted to build a partner portal in Salesforce for their agents/advisers. This implementation helps the advisers by providing their related applications, policies, lives, benefit and the requirements that they are handling. The advisers can easily attach the document in the cloud (internet) and the uploaded documents can be approved /rejected by the Underwriters. This application bridges the gap between the advisers and the Underwriters and it expedite the process.

• Interfaced with the ANZ insurance team and clarified the requirements.
• Designed the object/data model
• Built Agent Portal
• Designed Custom Sharing rules
• Estimation on change requests/project
• Involved in decision-making with architects/steering committee
• Consultation for future projects
• Implemented custom-sharing rules
• Web service implementation

Additionally, I worked for the following clients on their Salesforce implementations as an Admin/Engineer.

• Thames Water UK
• HOSPIRA US
• Gas South US
• Reliant US