RAIN PEH
Summary
Dynamic Campaign and Event Manager at WEBUY Global Ltd, adept at enhancing guest relations and driving event marketing initiatives. Proven track record in managing budgets and supplier relations, leading to a significant increase in event participation.
Skilled in project management and team leadership, fostering creativity and adaptability in high-pressure environments.
With years in e-commerce, I bring a strong mix of marketing, operational and administrative management experience. As part of the pioneer team behind a NASDAQ-listed startup, I helped drive growth through strategic campaigns, digital optimization, and partnerships with KOLs and banks.
In parallel, I've managed day-to-day operations, cross-functional teams, and event planning — ensuring smooth workflows and team coordination. I thrive in fast-paced settings and enjoy blending creativity with structure to support both business growth and internal efficiency.
Overview
23
23
years of professional experience
Work History
Campaign and Event Manager (WFH)
WEBUY Global Ltd
12.2022 - 10.2024
- Assisted in planning and coordinating event logistics, ensuring smooth execution of activities.
- Supported vendor communications to secure necessary services and materials for events such as NATAS & Roadshows.
- Conducted research on venues and locations to recommend optimal settings for various events.
- Helped develop event timelines, detailing schedules and responsibilities for team members.
- Spearheading weekly campaign for Ecommerce platform (Webuy Groceries) generating S$70,000 - S$100,000 daily revenue.
- Collaborated with various department to brainstorm creative ideas for engaging event experiences and digital ads idea.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Implemented innovative event themes and designs to create memorable experiences for attendees.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Established relationships with key stakeholders, fostering long-term partnerships for future collaborations.
- Recruited trained, and managed teams of 10 to 20 volunteers to assist with event operations and logistics.
- Spearheaded marketing campaigns for events (NATAS, Ecommerce Campaign, Roadshows), significantly increasing awareness and participation rates.
- Led cross-functional teams to streamline event planning processes, enhancing efficiency and productivity.
- Trained and supervised event staff to complete tasks on time.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Developed marketing materials and promotional campaigns to maximize event attendance and visibility.
- Collaborated with cross-functional teams to align campaign messaging and branding.
GLM Manager
Webuy Global Pte Ltd
12.2019 - 10.2024
- Led cross-functional teams to enhance operational efficiency and streamline workflows.
- Developed and implemented strategic plans to achieve organizational objectives and improve performance metrics.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Recruit, onboard, and manage a large network of KOLs (approximately 1000 up to date) to act as brand ambassadors and customer order collection point hosts
- Build and maintain strong relationships with KOLs through regular communication, primarily via WhatsApp groups and direct updates
- Monitor individual and overall KOL sales performance, providing support, motivation, and performance insights
- Organize and execute on-site events and engagement activities to boost KOL morale, drive sales, and strengthen brand connection
- Ensure smooth operation of KOL collection points, including order handover processes and timely customer notifications
- Track and analyze campaign effectiveness, KOL ROI, and customer feedback to optimize future strategies
- Work cross-functionally with operations, logistics, marketing, and customer service teams to ensure seamless execution
- Provide ongoing training, marketing materials, and product updates to keep KOLs well-informed and aligned with brand objectives
- Responded to customer requests for products, services, and company information.
- Manage and grow a structured system for onboarding, supporting, and activating KOLs at scale
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
Administrative Manager
Seng Fong Contractor
11.2013 - 11.2019
- Developed and maintained comprehensive filing systems for improved document retrieval and compliance.
- Managed vendor relationships to ensure timely procurement of office supplies and services.
- Developed strong relationships with clients through exceptional customer service and timely responses to inquiries.
- Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
- Ensured timely completion of projects by creating detailed schedules and monitoring progress throughout each phase.
Personal Assistant to the Managing Director
Elegant Sole Agent Pte Ltd
03.2010 - 07.2013
- Managed complex scheduling for Managing Director, ensuring optimal time allocation and prioritization of tasks.
- Coordinated travel arrangements, including itineraries and accommodations, enhancing efficiency for business trips.
- Mentored junior administrative staff, providing guidance on best practices and operational procedures.
- Supported the Managing Director in decision-making processes by researching topics and providing relevant information.
- Developed strong relationships with clients by providing exceptional customer service during phone calls, emails, or face-to-face interactions.
- Enhanced executive productivity by managing calendar, scheduling appointments, and organizing travel arrangements.
- Coordinated events and worked on ad hoc projects.
- Screened personal and business calls and directed to appropriate party.
- Managed mail and both incoming and outgoing correspondence, mail, email and faxes.
Sales Administrative Executive
Bowne
08.2008 - 12.2009
- Coordinated sales support activities to enhance team efficiency and customer satisfaction.
- Streamlined administrative processes, reducing response times for client inquiries.
- Collaborated with cross-functional teams to ensure alignment on sales initiatives and strategies.
- Assists in administering all duties and projects under the responsibility of the sales department
- Assist with customer presentations and marketing materials
- Maintains all sales documentation and customer communication
- Prepares and processes quotations
- Facilitate clear communication between all departments including client operations.
- Coordinate dining reservations, client meetings and appointments
- Make business travel arrangements mainly for Sales VP and Sales GM
- Coordinate mailings of reference publications, samples of prospectuses, marketing materials with client communication
- Maintain sample library
- Updating of BX system with latest clients details, ongoing event
Receptionist
Imperial Tobacco
07.2007 - 07.2008
- Managed front desk operations, ensuring seamless guest check-in and check-out processes.
- Handled multi-line phone systems, routing calls efficiently to appropriate departments.
- Coordinated appointment scheduling for staff, optimizing time management and resource allocation.
- Maintained organized filing systems for client records and documentation, enhancing retrieval efficiency.
- Resolved client inquiries promptly, ensuring high levels of satisfaction and loyalty retention.
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Confirmed appointments, communicated with clients, and updated client records.
- Maintained a well-organized reception area with updated materials, contributing to a welcoming environment for visitors.
- Handled sensitive information with discretion while maintaining strict confidentiality standards.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
Assistant Office Manager
Redpill Solutions Pte Ltd
02.2007 - 06.2007
- Coordinated vendor relationships, ensuring timely delivery of supplies and services for daily operations.
- Streamlined office operations by implementing efficient scheduling and resource allocation processes.
- Oversaw administrative tasks, maintaining organized filing systems for improved accessibility and record-keeping.
- Managed communication between departments, facilitating collaboration on cross-functional projects and initiatives.
- Monitored office budget expenditures, identifying cost-saving opportunities while maintaining quality service levels.
- Managed daily operations, ensuring timely completion of tasks and maintaining a well-organized work environment.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
- Kept front office clean and well-organized to keep areas presentable for guests and maximize professional appeal.
- Supported the Office Manager with various tasks such as preparing reports or presentations for executive-level meetings.
- Organized meetings for executives and coordinated availability of conference rooms for participants.
Receptionist Cum Admin
ABR Holdings
07.2004 - 12.2006
- Managed front desk operations, ensuring efficient visitor check-in and appointment scheduling.
- Coordinated communication between departments, enhancing workflow and information sharing.
- Implemented office procedures that improved administrative efficiency and reduced response times.
- Assisted in managing inventory of office supplies, resulting in cost-effective procurement practices.
- Answered incoming calls, directing clients to individuals addressing specific needs.
- Kept reception area clean and neat to give visitors positive first impression.
- Expedited daily office tasks such as mail distribution, document scanning, photocopying, and data entry to ensure smooth workflow.
- Acted as first point of contact and set appointments for prospective clients.
- Maintained a clean, organized, and welcoming reception area with updated reading materials for visitors while monitoring security by verifying visitor credentials and issuing visitor badges.
- Oversaw office equipment maintenance to support continuous and uninterrupted operations.
- Supported executive staff with calendar management, meeting coordination, travel arrangements, and expense reporting for optimal time utilization.
- Enhanced efficiency of mail distribution, ensuring timely delivery and response.
- Organized meetings for executives and coordinated availability of conference rooms for participants.
Sales Executive
StarHub
01.2002 - 05.2004
- Coordinated marketing initiatives that elevated brand awareness and attracted new customers.
- Increased customer satisfaction by resolving issues promptly and professionally.
- Participated in regular trainings to stay updated on product knowledge, trends, and sales techniques.
- Acted as a brand ambassador by representing the company positively in all customer interactions and upholding the highest standards of professionalism.
- Mentored junior staff members on best practices in retail sales, improving overall team performance.
- Strengthened store reputation by providing exceptional service, maintaining a clean environment, and addressing customer concerns quickly.
- Developed strong relationships with clients through attentive listening and personalized recommendations.
- Handled cash transactions accurately and efficiently while adhering to all company policies and procedures related to cash handling.
- Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
Education
High School Diploma -
Human Capital Singapore
Singapore10-2013
No Degree -
Pei Cai Secondary
Singapore12-2001
Skills
- Guest & Supplier relations
- Team leadership and supervision
- On-site execution
- Schedule & Deadline management
- Event & Project marketing
- Catering coordination
- Customer service-driven
- Sales and promotion
- Creativity and adaptability
- Time management & Task delegation
- Multitasking
- MS office
- Problem & Conflict resolution
- Office administration
- Meticulous and organized
- Office supply management
Timeline
Campaign and Event Manager (WFH)
WEBUY Global Ltd
12.2022 - 10.2024
GLM Manager
Webuy Global Pte Ltd
12.2019 - 10.2024
Administrative Manager
Seng Fong Contractor
11.2013 - 11.2019
Personal Assistant to the Managing Director
Elegant Sole Agent Pte Ltd
03.2010 - 07.2013
Sales Administrative Executive
Bowne
08.2008 - 12.2009
Receptionist
Imperial Tobacco
07.2007 - 07.2008
Assistant Office Manager
Redpill Solutions Pte Ltd
02.2007 - 06.2007
Receptionist Cum Admin
ABR Holdings
07.2004 - 12.2006
Sales Executive
StarHub
01.2002 - 05.2004
High School Diploma -
Human Capital Singapore
No Degree -
Pei Cai Secondary
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