Rahul Gole

Back to Publicis with lot more learning v/s when I started.
Key Skills & Responsibilities:
• Abbott (Account Lead) Offline and OOH Planning: While most of my career I worked in markets or regions heavy on Digital, with Spark I learned more or local buying nuances for Singapore as a market
• Marriott (Activation Lead APEC) Global Led Accounts: Currently working on Marriott handling the activation side of the business with a large team in house and spread across the region
Key Accounts: Abbott (Account Lead), UBS, Citi (Integrated Media Planning), Marriott (Regional Activation Lead)

Major Accomplishments:
• 65% variable fee achieved in 2023 v/s 55% in 2022 (10 percent points more) for Abbott
• US$107K cash savings returned to Abbott v/s committed US$40K saving in 20233, offsetting all previous years overdue.
• Created new ways of working and streamlined team basis various client LOBs for Marriott
• Set up a fresh process from campaign briefing to post campaign reporting, establishing synergies between various in-house teams.

Moved from India business to a completely new market.

Key Skills & Responsibilities:
• Levis: Project Lead SEA, Razer: Sr Digital Strategist, PayPal: Activation Lead
• APEC Landscape: Working on regional and global accounts helped understand the APEC landscape better

Key Account: Levis, Razer, PayPal

Backed with a lot of learnings from working on businesses, back to mainstream, high volume performance marketing agency

Key Skills & Responsibilities:
• LCS Lead: Manage LCS portfolio of accounts
• Staffing & Bandwidth Management: Work with HR and internal teams to optimize team structure and ensure efficient utilization of team bandwidth
• Profitability: Work on Quarterly Revenue Goal and ensure we achieve our revenue targets. Closely monitor Cost to Net Revenue(C/NR) for all LCS accounts and formulate the necessary strategies to ensure we keep it as low as possible.
• Learning & Development: Owned the entire Learning & Development Program for Google Ads

Key Accounts: Foxstar, Lenskart, Dunzo, Swiggy, OkCredit, Kotak, Voot

Major Accomplishments:
• Handled 2 teams of approx. 40 people
• Intervened and retained 2 LCS clients and various small clients

Moving from a mid-scale business to a large-scale business group

Key Skills and Responsibilities:
• Jio SIM Innovation: Created 1st in market online SIM activation and delivery process
• Business Planning: GTM strategy, product and program design, revenue planning
• Brand Launch: A part of the launch team of the biggest Telco in India acquiring 100 million customers in 100 days
• Content Creation: Worked on creation of TVCs with the brand team for the launch of Jio
• Offline Events: Hosted Lake Fashion Week, Filmfare awards, Justin Bieber and Marshmello concerts

Major Accomplishments:
• IDMA 2017, “Best ROI Driven Campaign” for Jio SIM Home Delivery
• The Maddies Mobile Awards 2017, “Best Lead Generation Campaign” for Jio SIM Home Delivery

Curiosity takes over, so the next step was to see how things work on the other side, i.e. client role!

Key Skills and Responsibilities:
• A part of Edelweiss's transformation from a traditional broking firm to a digitally enabled company
• UI/UX and Web Development: Created an online account opening process to open a Demat account under 30 min. Creation of new landing pages and web pages
• Customer Onboarding: Worked closely with the call center and the onboarding team, to smoothen user acquisition and on-boarding.
• Social Media Management and Brand Management: Created and maintained social media pages, set-up social listening team, online reputation management.
• Email marketing, partnerships, affiliate marketing, Radio and OOH advertising
• PnL, CLV, ROI management: Work with HR and revenue teams to optimize overall marketing initiatives

Major Accomplishments:
• Scaled digital media campaigns for new customer acquisitions from a run rate of 450 accounts open to 7500 accounts open per month
• Launched 1st in market completely online account opening process
• Improved overall ROI from 1.8 to 2.4

Moving from a small startup to a mainstream agency.

Key Skills and Responsibilities:
• Sales pitches & new clients onboarding.
• Training and mentorship to new recruits
• Client/Account Management for LCS and GCS accounts in India, US and Europe

Key Accounts: Kotak Bank, Axis Bank, IIFL, Mead Johnson, Mattel, P&G

Major Accomplishments:
• Worked on international accounts with international teams based in US and UK
• Converted over 10 pitches in sales, one of the biggest being Air Asia

The first step towards digital marketing, coming from engineering specialization.

• Ensure on page and off page optimization of the website to improve organic rankings for brand and non-brand search terms. Developing and optimizing multiple Pay-Per-Click (SEM) campaigns for our clients. Create and present weekly/monthly/quarterly review reports and present them to our clients.