Rachel Tan

Work History

1103 STUDIOS

09.2021 - Current

Conceptualised and successfully implemented innovative creative ideas for diverse client projects, resulting in enhanced brand presence and engagement.
Utilised expertise and current best practices to verify quality of images, content and brand compliance.
Fostered and maintained productive working relationships with marketing department, talents, and clients, facilitating seamless collaboration and effective communication throughout projects.
Developed graphics and visual content for social media campaigns and organic posts.
Collaborated in brainstorming sessions, effectively communicated design concepts, and played a vital role in refining overall campaign strategies in alignment with client objectives.
Conceptualised and implemented innovative creative ideas that resulted in 139% increase in sales for Lai Huat Signatures-China Street Mother's Day 2022 campaign.

TRINAX

03.2021 - 07.2021

Produced captivating creative designs for social media and email marketing campaigns, contributing to the visual appeal and effectiveness of marketing materials.
Collaborated seamlessly with the marketing team to ensure design alignment with brand guidelines and campaign objectives, actively participating in creative discussions and applying design insights to enhance content impact.
Expertly utilised Adobe Creative Suite, including Photoshop and Illustrator, to edit and enhance existing artwork and graphics, elevating the overall quality of visual content.
Demonstrated versatility by creating engaging motion graphics and video content tailored for social media platforms, fostering increased engagement and interaction with the target audience.
Efficiently managed multiple design projects, consistently meeting deadlines and delivering high-quality visuals that met or exceeded project expectations.

UNIQLO (SG)

03.2020 - 05.2020

Quickly familiarised with UNIQLO's operations and workflow, demonstrating adaptability and a keen interest in the company's creative endeavours.
Collaborated closely with the Creative team, and e-commerce team to conceptualize and art-direct compelling email newsletters that enhanced customer engagement and conveyed brand messaging effectively.
Played an integral role in designing a visually appealing marketing page for the Babies Collection, working collaboratively to ensure the page aligns with the brand's aesthetics and campaign objectives.
Actively participated in cross-functional collaboration with the marketing and e-commerce teams, contributing to the constant update and maintenance of visual content across various e-commerce platforms.
Demonstrated effective communication skills by receiving and incorporating feedback from team members, ensuring that design concepts are refined and aligned with project goals.