RACHEL NG

• Responsible for the financial success and smooth operation of a family-owned lighting business with incremental sales & revenue by 10% year-on-year
• Possess strong business acumen, garnering exponential growth and raking in over $1.8mil residential & commercial contracts annually
• Lead company's overall marketing communication (Marcom) strategy, direct creative marketing campaigns, approve all material releases and drive brand development across all media channels
• Propel company with no prior digital footprint, social media presence nor company website to:

- over 150+ positive 5-star Google reviews

- over 5,000 real followers from 0 on Facebook, Instagram & Pinterest

- over 15 published editorial coverage from media news publications & home interior content creators

- over 90,000 average organic monthly impressions through SEO to brand new e-commerce website launched (www.lightmakers.com.sg)

• Project experiences scale from managing residential lighting renovations to large commercial entities including new condo showflats, hotel overhauls, major office expansions etc.
• Collaborates with award-winning architectural & interior designer firms to curate bespoke lighting for luxury homes and properties
• Frequent traveler to China & Europe to attend international lighting exhibitions, identify business opportunities and expand product customisation capabilities
• Set-up retail showroom's visual merchandising and rebrand for customers' seamless online to offline experience
• Exhibits high tolerance and quick reflexes to fire-fighting situations and a knack for conflict resolution with excellent communication skills
• Salaried on a profit-sharing model; fast to adapt to evolving business circumstances and market trends expected of a business & marketing manager

• Planned and executed Marcom campaigns for investment properties owned by CDL
• Formulated results-oriented advertising strategies and strong media outreach marketing campaigns on behalf of CDL shopping malls with over 5mil combined annual footfall
• Keen management of over $1mil marketing budget, fulfilled all performance targets for high-traffic and incremental spend from portfolio of malls by 5% year-on-year
• Facilitated exclusive licensed character live shows and themed premiums with Hasbro, Nickelodeon and Cartoon Network
• Organised mall-wide events and activities of meet-the-fans celebrity appearances, flash mobs, food festivals, and tie-ups with banks and payment gateway partners
• Managed the output of campaign deliverables for Above-the-Line & Below-The-Line creatives in print; radio; television; out-of-home; digital and mobile advertising
• Oversaw Marcom campaign performance and marketing operation process efficiencies, including staging and installations of large-format collaterals for festive mall dress-up decorations
• Drafted (pre/post) campaign memorandums and reports, copywrite & copyvet of television & radio scripts, press releases, responding to media queries, and related marketing materials
• Coordinated annual agency pitches for the appointment of Public Relations, Creative and Media agencies for retainer
• Maintained over $1mil income revenue stream from owned media assets & advertising spaces
• Rendered Marcom support to media owners, event partners, vendors, and over 300 retail tenants

• Conducted market research of agricultural commodities exchange between Singapore and Africa
• Held and performed interviews with African High Commission counsellors and Embassy representatives to enhance quality of research
• Generated sales proposal and leads for company on major importers and exporters of commodities