Rachanida Noomuen
Business Analysis
Hat Yai
Summary
Experienced and detail-oriented Business Analyst with 10+ years across enterprise CRM platforms, software implementation, and digital data analytics. Strong expertise in Salesforce program management, SAP integration, and cross-functional collaboration. Proven success in delivering user-focused digital systems, aligning business requirements with scalable tech solutions in manufacturing, property, and enterprise environments.
Overview
17
17
years of professional experience
7
7
years of post-secondary education
Work History
Business Analyst
Sri Trang Group
11.2021 - Current
- Company Overview: Rubber Company
- Lead Business Analyst for Salesforce program at Sri Trang Glove, supporting Domestic & Export Marketing users
- Managed full project lifecycle: requirements gathering, UAT coordination, go-live, and post-deployment support
- Integrated Salesforce with SAP outbound processes, ensuring smooth transaction syncing and data accuracy
- Key contributor in designing the Regulatory Compliance System, optimizing document traceability
- Led development and testing of the Dynamic Pricing Software, coordinating Unit Test, UAT, and ongoing support
Senior Marketing Manager Intelligence Business Partner
AP Thai
04.2019 - 10.2021
- Company Overview: Property
- Delivered data-driven insights for field marketing strategy and performance forecasting
- Created interactive dashboards and behavioral reports using Tableau
- Partnered with teams to align strategies with business forecasts
- Conducted competitive and market share analyses
Senior Digital Media Manager
King Wai Group
12.2016 - 03.2019
- Company Overview: Property
- Led KWG's digital transformation and CRM strategy
- Built dashboards using GA, AdWords, and Omniture
- Managed online ops team and coordinated digital campaigns
- Supported forecasting and ROI analysis
Marketing Manager – CRM & Loyalty Program
AirAsia BIG, KL Malaysia
07.2013 - 11.2016
- Company Overview: Airline
- Managed CRM campaigns and rewards across AirAsia markets
- Coordinated partner campaigns and performance tracking
- Negotiated supplier agreements and evaluated loyalty metrics
Campaign Management Specialist
Syndacast
03.2010 - 06.2013
- Company Overview: Digital Agency
- Managed SEM, display, and Facebook campaigns with A/B testing
- Delivered analytics reports and conversion tracking
PR & Digital Communication Officer
Meshtec International
06.2008 - 02.2010
- Company Overview: Manufacturer
- Managed online presence and company website revamp
- Supported marketing content, brochure design, and internal reporting dashboards
- Led web design and online platform development for language education brand
- Executed digital marketing strategies across SEO, social media, and lead generation
Education
Bachelor of Science - Information Technology, E-Business
Prince of Songkla University
04.2001 - 01.2008
Skills
- Business & System Analysis: Requirements gathering, UT/UAT, workflow design, SDLC, stakeholder management, Project Management
- CRM & Software Tools: Salesforce CRM, SAP (outbound), HubSpot, Zendesk
- Data & Analytics: Google Analytics, Tableau (dashboarding), Excel Power Pivot & DAX, SQL
- Digital Platforms: Google Ads, SEO, Facebook Ads, Programmatic Platforms, Shopify, WordPress
- Languages: Thai (native), English (working proficiency)
Certifications Training
- Python for Data Analysis, Skooldio, 2021
- Data Analytics, Skooldio, 2021
- Salesforce Platform, Internal
- Power Pivot & DAX, Wisawakorn, 2020
- Programmatic Advertising, Mindshare, 2020
- Google Ads Certifications, 2017-2019
Timeline
Business Analyst
Sri Trang Group
11.2021 - Current
Senior Marketing Manager Intelligence Business Partner
AP Thai
04.2019 - 10.2021
Senior Digital Media Manager
King Wai Group
12.2016 - 03.2019
Marketing Manager – CRM & Loyalty Program
AirAsia BIG, KL Malaysia
07.2013 - 11.2016
Campaign Management Specialist
Syndacast
03.2010 - 06.2013
PR & Digital Communication Officer
Meshtec International
06.2008 - 02.2010
Bachelor of Science - Information Technology, E-Business
Prince of Songkla University
04.2001 - 01.2008
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