QUOC CUONG DANG

Reported to Head of Merchandising Department.

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Responsibilities:

• Strategy & Planning: Develop and implement strategic plans for the Merchandise Department by analyzing market trends, identifying growth opportunities, and setting clear goals aligned with the overall business strategy.
• Project Management: Lead diverse projects, collaborating with cross-functional teams. This involves defining project scopes, creating comprehensive plans, monitoring progress, and ensuring timely delivery. - Portfolio Management & Optimization: Analyze sales data to optimize the merchandise portfolio and recommend assortment improvements that enhance GT satisfaction and drive sales.
• Sell-in Management: Optimize the sell-in process by diversifying sourcing, and maximizing profitability through efficient inventory management and cost optimization.
• Sell-out Management: Collaborate with the Sales and Marketing Teams to identify sales opportunities, optimize promotion schemes with customer segments, and maximize sales and profitability based on market trends and customer insights.
• Report & Insight: Build reports and dashboards to monitor business performance, analyze key metrics, identify trends, and provide timely recommendations for effective decision-making. By leveraging market insights and competitor analysis, actionable insights are delivered to drive success and adapt to market dynamics.
• Promotional Budget Management: Strategically plan and propose promotional budgets. Optimize budget allocation and monitoring to maximize revenue and ROI.
• Data & Merchandising Operations Administration: Applied digital transformation to optimize work processes. Drive operational excellence by ensuring data accuracy and integrity through robust cleansing processes. Analyzed data, optimized strategies, provided training, and offered valuable insights for informed decision-making.

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Accomplishments:

Business Performance:

• Reached peak of 700 billion GMV/month.
• Kept 10% month-over-month growth in GMV and profit while optimizing SKUs from approximately 1300 to around 600.

Reported to Merchandising Manager.

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Responsibilities:

• Conduct comprehensive market research to identify trends and opportunities, and build robust product portfolio.
• Develop and implement effective pricing and promotional strategies to drive sales and profitability.
• Manage inventory levels and oversee cash flow to ensure operational efficiency and financial stability.
• Lead business planning and execution, translating strategic objectives into actionable business plans.
• Track performance metrics and conduct data analysis to inform decision-making and improve business processes.
• Collaborate with cross-functional teams including Demand Planning, Sourcing, and Commercial Development to create Integrated Business Planning (IBP) strategy.
• Efficiently operate and manage merchandising platform, ensuring all elements are set up according to plan and adapt as necessary.
• Develop and implement comprehensive workflows, and meticulously manage portfolio for Fresh Market Project to ensure streamlined operations and strategic growth.

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Accomplishments:

• Category achieved average monthly revenue of $1.9 million and approximately 3.5% net profit before logistics costs, serving over 19,000 GTs each month.
• Fresh Market successfully launched 8 stores in first two months, average total revenue is about $150k per month.

Responsibilities:

• Planned and implemented growth strategy of category in line with company's targets for orders, GMV, and expense optimization.
• Worked directly with brands including Abbott, Procter & Gamble, Unilever, Kimberly-Clark, etc. to establish strong business partnerships. Analyzed competitors and market trends.
• Build up KPI metrics, dashboard, reports for Wholesales Team to follow and track near real-time performance.
• Took responsibility for conducting monthly acceptance, and collected approval bonuses for team members.
• Reduced operational costs by identifying areas for improvement and implementing cost-saving measures.

Responsibilities:

• Planned and executed online advertising campaign on different platforms.
• Statistics and analysis of statistical data from executed campaigns, budget optimization for advertising and made strategies adjustment if necessary.
• Researched and supported developing new tools and technical strategies to achieve maximum effectiveness for each campaign.
• Budget planned and secured team's cashflow to avoid budget shortage.

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Accomplishments:

• Supported and guided team members to peak revenue of 1.3 billion VND, with monthly average of 900 million VND and ROI consistently above 30%.
• Average personal revenue cover about 30% of team's total revenue, with ROI stable at 35-40%.
• Best Employee 2019.

Responsibilities:

• Planned and executed monthly sales plans to achieve sales targets. Forecasted, tracked, and managed inventory to prevent long-term inventory or out-of-stock situations.
• Managed purchasing and selling prices, profit margins, and monthly promotions.
• Maintained relationships with existing suppliers and sourced new suppliers for both new and existing products.
• Collaborated directly with brands including but not limited to JBL, Harman/Kardon, Logitech, Microsoft, etc. for monthly promotions, exclusive deals, and sales development. Planned and executed co-marketing plans for launching new products online.

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Accomplishments:

• In 2018, achieved remarkable year-over-year growth of 290.3% in Gross Merchandise Volume (GMV) and 216.5% in Profit.
• Top 3 Retailers with highest revenue in personal audio devices (2018 - according to PGI Co.Ltd' statistics).
• Top 10 Retailers with highest revenue in gaming gear in Southeast Asia region (2018 - according to Logitech' statistics).