QUEK CHIN SIM
Petaling Jaya
Summary
Knowledgeable in commercial environment with proven track record in driving sales growth and cultivating lasting client relationships. Demonstrated success in leading sales teams to meet and exceed targets, with notable achievements in expanding market share and enhancing customer satisfaction. Utilized strategic planning and effective communication to drive team performance and ensure consistent results. Strong interpersonal skills enables effective communication with business leaders to develop an in-depth understanding of their business needs, using pragmatic and human-centric approach.
Overview
16
16
years of professional experience
Work History
Sales Manager
TETRA PAK (M) SDN BHD
01.2024 - Current
- Develop and grow Operational Account Customers.
- Handled customer relations issues, enabling quick resolution, and improved customer satisfaction.
- Increased sales revenue in all 3 businesses by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful account team by providing peer coaching and performance-based goals.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Strong double digit net sales growth of 3 business vs 2023.
- Securing 5 of 7 new services contracts for big Operational Account customers.
- Securing 100% coconut customer share by value selling, leveraging on Services and Operational Excellence
Key Account Manager
TETRA PAK (M) SDN BHD
01.2017 - 12.2023
- Develop and grow Global Key Accounts
- Build and maintain key account business relationship at cluster and global level
- Implementing and executing Key Account and Marketing Strategies on local key account and category champions
- Leader of cross functional department (marketing, technical services, processing, supply chain and finance)
- Ensuring team is driven towards all 3 businesses according to total net value target
- Moving Global Account from 3rd to largest account (2018-present)
- L3 (>EUR3mio) CapEx investment in 3 of 4 accounts
- Highest growth account in Malaysia and Singapore (2020 - 63%)
- First to deploy new sustainability portfolio machine in Tetra Pak globally
Business Development Manager
TETRA PAK (M) SDN BHD
01.2015 - 01.2017
- Developing and grow business; focusing on Malaysia, Singapore & Philippines
- Securing new business; packaging material, technical services and processing
- Project lead for Business Risk Analysis for Malaysia & Singapore
- Securing a 9 year prospect into new customer with the investment of EUR4.6mio
- Signing 3 new prospects into Malaysia (Italian, Yemen, Singapore)
Commercial Manager
TETRA PAK (M) SDN BHD
01.2011 - 01.2015
- Develop and grow Local Key Accounts
- Develop, train and grow Customer Service Executives
- Receiving 2 major awards consecutively in the first and second year for top 2 Key Accounts
- Customer with largest growth in number of packs
- Fastest Growing Key Account
- Activating 4 new export countries for biggest Key Account
- Implementing the first headspace injection kit in Malaysia
- First to deploy new launched filling machine in South & South East Asia & Oceania
International Sales & Marketing Manager
MAMEE DOUBLE DECKER (M) SDH BHD
01.2010 - 01.2011
- Reports to GM for total existing export business (dotted line to CEO - only for sales)
- Identify, develop and grow South & South East Asia business (excluding China)
- Responsible in setting up sales & marketing office in Thailand, Vietnam, Cambodia and Indonesia
- Expanding the factory in Indonesia, leading the business growth in South East Asia with 44% growth
- Signed 4 new distributors in South Asian Countries
- First to launch core brand in Afghanistan
National Key Account Manager
MAMEE DOUBLE DECKER (M) SDH BHD
01.2009 - 01.2010
- Reports to MD for total MT business
- Manage national MT profit & loss accounts
- Drive, motivate and inspire a team of 32 towards HPT (High Performing Team)
- Signing the first profitable trading term with Tesco chain
- Increased 16% of penetration point counts in Malaysia
Education
Bachelor of Arts (B.A.) - International Business Administration
UNIVERSITY OF NORTHUMBRIA
06-2002
Skills
- Smart Sales Program
- Strong communication skill
- Senior stakeholder management
- Negotiation skills by Huthwaite
- Management Development Program by Medin International
Timeline
Sales Manager
TETRA PAK (M) SDN BHD
01.2024 - Current
Key Account Manager
TETRA PAK (M) SDN BHD
01.2017 - 12.2023
Business Development Manager
TETRA PAK (M) SDN BHD
01.2015 - 01.2017
Commercial Manager
TETRA PAK (M) SDN BHD
01.2011 - 01.2015
International Sales & Marketing Manager
MAMEE DOUBLE DECKER (M) SDH BHD
01.2010 - 01.2011
National Key Account Manager
MAMEE DOUBLE DECKER (M) SDH BHD
01.2009 - 01.2010
Bachelor of Arts (B.A.) - International Business Administration
UNIVERSITY OF NORTHUMBRIA
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