QUACH NGUYEN

Key responsibility:

• Developed and implemented social media strategies for owned platforms to enhance brand visibility and customer retention, ...
• Developed content strategy, managed end-to-end content creation processes on owned channels, ensuring alignment with brand voice and fin-tech industry regulations.
• Lead the communication and execution plan for activities of the Social Engagement/Mega Campaign.
• Support the Brand Manager and Product Lead in planning and deploying the launch of product innovations.
• Manage brand health weekly, monthly, and yearly to rate the performance of the brand compared to competitors, such as market share, share of voice, and brand health.
• Lead and monitor a team of four people.

Achievement:

• Owned channels will become one of the top three sources of user awareness by 2023.
• Build a community of Zalopay fans, with 164k members (18 months), and daily engagements of 6.1%.
• The Tet campaign of 2023 ranked first in three campaign indicators, according to the YouNet Media Index.

Key responsibility.

• In charge of integrated marketing communications planning for ShopeeFood Mega Live-stream, and all ShopeeFood Live daily activities.
• Provided all types of performance evaluations, tracking, and reports on campaigns weekly and monthly by channel: owned channels, social outreach channels.
• Lead social content, social outreach strategy, and provide production oversight.
• This includes social calendar creation, content ideation, social copy creation, social creative direction, and community management.
• Manage (initiating, planning, monitoring, and reporting) of the project from end to end.

Achievement:

• The most remarkable live stream in the app on Mega Show 12.12 reached a record PCU of up to 75k.

Key responsibility:

• Manage all Foody channels in other cities' local communication channels effectively, such as Facebook, Instagram, and groups, and frequently evaluate all channels for continuous improvement.
• Lead the marketing of channels to promote and push orders of ShopeeFood.

Achievement:

• Build community reviewers of the Foody brand with the achievement: Engagement rate: 2%, and increase more than creative on all channels.
• Community reached 150,000 members (after 12 months).
• Media push reaches KPI monthly (orders food delivery).